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©  Manchester City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 201703
• Published on 04/12/20 at 15:14

©  Fulham FC
Premier League: ClearScore (financial services), sleeve sponsor of Fulham FC for 2020-21

ClearScore, a financial services company based in London (ENG), has become an official partner and sleeve sponsor of Fulham FC (Premier League) for the 2020-21 season, announced the club on 02/12/2020. This is the first sponsorship deal in football for the British brand. ClearScore has the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 201481
• Published on 03/12/20 at 10:55

©  LaLiga
LaLiga: Mondia (IT) becomes a partner and creates "LaLiga Xtra" a subscription-based mobile platform

Mondia group, a mobile and information technology company, has become the official technology and commercial partner of LaLiga "for the creation of LaLiga Xtra, its first ever subscription-based mobile platform, to offer exclusive content and experiences to sports fans," announced the Spanish…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 201407
• Published on 03/12/20 at 09:35

©  Trevor S Smith / via Under Armour
NBA: Under Armour and Stephen Curry launch "Curry Brand"

Under Armour, American equipment manufacturer, and Stephen Curry (Golden States Warriors, NBA), have launched "Curry Brand", a brand bearing the logo of the American basketball player on 30/11/2020. Under Armour has been the equipment supplier of the double NBA MVP (2015 and 2016) since 2013…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 201388
• Published on 02/12/20 at 16:19

©  VfL Wolfsburg
VfL Wolfsburg: Compleo becomes a supplier and installs 76 charging stations at the Volkswagen Arena

Compleo, a German company specialised in the manufacture and installation of electrical charging stations, has become an official supplier of VfL Wolfsburg (Bundesliga) from 2020-21 "for several seasons," announced the German club on 27/11/2020. As part of this agreement, Compleo will install…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Stadiums
• Article # 201338
• Published on 02/12/20 at 12:00

©  NTF
Oct/Nov 2020: Interviews by News Tank Football (OL, Mediapro, Uber Eats, OneFootball)

Please find below a selection of recent News Tank Football interviews, including extended conversations with: • Xavier Pierrot, deputy general manager in charge of the stadium of Olympique Lyonnais • Arnaud Simon, managing director of the sports media consultancy In&Out Stories and former…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Stadiums
• Article # 201275
• Published on 01/12/20 at 17:29

©  D.R.
Tennis: Lavazza (coffee), partner of the Nitto ATP Finals in Turin (ITA) for the 2021-2025 cycle

Lavazza, an Italian coffee brand based in Turin (ITA), has become a partner of the Nitto ATP Finals for the 2021-2025 cycle, announced the Association of Tennis Professionals on 01/12/2020. The end-of-season tournament of the ATP World Tour will now take place in Turin for the 2021-2025 period…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 201237
• Published on 01/12/20 at 16:49

©  UEFA
UEFA: PepsiCo (beverages), extends as a partner of the Champions League for 2021-2024

PepsiCo, an American multinational food, snack and beverage group, has extended its partnership with UEFA and will remain a partner of the Champions League for an additional three seasons (2021-2024), announced the body on 01/12/2020. The contract also includes the sponsorship rights for the 2021…

Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 201230
• Published on 01/12/20 at 15:28

©  Torino FC
Serie A TIM: Suzuki celebrates its Moto GP title with a special Torino FC shirt

Suzuki Italia, a subsidiary of the Japanese car manufacturer, has activated its partnership with Torino FC (Serie A TIM), by displaying a special logo on the club's shirt to celebrate the 2020 Moto GP title won by the Spanish rider Joan Mir (Team Suzuki Ecstar), announced the club on…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 201060
• Published on 30/11/20 at 15:00

©  Leeds United FC
Premier League: Hisense (electronics), official partner of Leeds United for 2 seasons (2020-2022)

Hisense, a Chinese electronics group (telephones, televisions, household appliances), has become an official partner of Leeds United FC (Premier League) for two seasons (2020-2022), announced the club on 27/11/2020. Hisense has the status of official partner, the second level in the Leeds…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 201033
• Published on 30/11/20 at 12:00

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