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©  Damwon Gaming
eSports: Kia Motors, title sponsor of Damwon Gaming (KOR), winners of the Worlds 2020 (LoL)

Kia Motors, South Korean car manufacturer, has become partner and title sponsor of Damwon Gaming, which will become "DMW Kia" from the 2021 season, as part of a multi-year agreement, announced the South Korean esports organisation on 22/12/2020. The world champion LoL team at the Worlds 2020…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 203608
• Published on 23/12/20 at 10:49
©  NBA
NBA: Motorola (mobiles) most represented jersey sponsor for 2020-21 season, which begins 22/12/2020

Motorola, a telecommunications company belonging to the Chinese group Lenovo, is the most represented jersey sponsor in the NBA for the 2020-21 season, as the brand is displayed on the Brooklyn Nets and Indiana Pacers jerseys, as of 22/12/2020. The 2020-21 NBA season begins behind closed doors on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 203566
• Published on 22/12/20 at 17:14
©  D.R.
Bundesliga: Beats (audio accessories) extends as an official partner of FC Bayern Munich for 2020-21

Beats by Dr. Dre, an American audio brand of headphones and speakers, owned by Apple, has extended its partnership with FC Bayern Munich (Bundesliga) for 2020-21, announced the club on 21/12/2020. Beats will continue to benefit from the status of official partner, the fourth level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 203518
• Published on 22/12/20 at 11:29
©  Sportfive
Ligue 1 Uber Eats: Sibel Energie, pocket sponsor of RC Lens for six months (from 01/01 - 30/06/2021)

Sibel Energie, a French company specialised in energy solutions, has become a partner and left pocket sponsor of RC Lens (Ligue 1 Uber Eats) for six months, from 01/01 to 30/06/2021, announced Sportfive, RC Lens' exclusive marketing agency, on 21/12/2020. Sibel Energie has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 203437
• Published on 22/12/20 at 09:35
©  Everton FC
Everton FC: Rushbet.co (betting), regional partner in Colombia from 2020-21

Rushbet.co, a Colombian sports betting operator, has become a regional partner of Everton FC (Premier League) in Colombia from 2020-21 as part of a multi-year agreement, announced the Merseyside (ENG) club on 18/12/2020. This is Everton's first regional agreement for the South American market…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 203424
• Published on 21/12/20 at 14:29
©  West Bromwich Albion FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 203418
• Published on 21/12/20 at 13:44
©  OL
Ligue 1 Uber Eats: Konbini (digital media), sleeve sponsor of Olympique Lyonnais for 2 matches

Konbini, a French digital media platform specialised in information and entertainment, has become a media partner of Olympique Lyonnais (Ligue 1 Uber Eats) for the remainder of the 2020-21 season, announced the club on 18/12/2020. Within the framework of this partnership, Konbini has become…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 203323
• Published on 21/12/20 at 12:05
©  D.R.
Neymar Jr. (PSG): partnerships with Superdry (underwear) and PokerStars (gambling)

Superdry, an underwear brand, is partnering with Brazilian footballer Neymar da Silva Santos Júnior (Paris Saint-Germain) for three years (2021-2023), announced the British brand on 17/12/2020. The deal was concluded by NR Sports, the company that manages Neymar's image rights. This global…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 203284
• Published on 18/12/20 at 15:14
©  Club Atlético de Madrid
Club Atlético de Madrid: Plus500 (broker) extends as main shirt sponsor until 2021-22

Plus500, a British international financial firm with subsidiaries in UK, Cyprus, Australia, Singapore and Bulgaria, has extended as a partner and main shirt sponsor of Club Atlético de Madrid (LaLiga Santander) for an additional season until the end of the 2021-22, announced the Spanish club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 203137
• Published on 17/12/20 at 17:35
©  Infront
Infront: Andreas Kaeshammer promoted to global head of football, effective from January 2021

Andreas Kaeshammer has been promoted from his role as associate director for professional sports & football - commercial & strategic projects at the Swiss sports marketing company Infront (Wanda Sports Group), and appointed as global head of football effective from January 2021, according to…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Legal, Marketing - Communication
• Article # 203145
• Published on 17/12/20 at 15:46