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©  NBA
NBA: Louis Vuitton presents a collection via a virtual experience at Madison Square Garden

Louis Vuitton, the French designer and manufacturer of luxury products (luggage, accessories, ready-to-wear clothing), activated its partnership with the National Basketball Association by unveiling its new collection via a virtual experience at Madison Square Garden, the arena where the New York…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 201040
• Published on 30/11/20 at 11:30
©  Twitter
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 200895
• Published on 27/11/20 at 14:57
©  Wolverhampton Wanderers FC
Premier League: Recovapro, official recovery technology partner of Wolves for 2020-21

Recovapro, an English company specialised in sports technology for athlete recovery and injury prevention, has become the "official recovery technology partner" of Wolverhampton Wanderers FC (Premier League) "for the 2020-21 season," announced the club on 26/11/2020. "The partnership is the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 200883
• Published on 27/11/20 at 12:49
©  News Tank
Bundesliga: 17 clubs have a betting partner in 2020-21 (14 different operators)

17 of the 18 Bundesliga clubs have at least one sports betting operator among their partners in 2020-21 as of 25/11/2020. The only exception is promoted side DSC Arminia Bielefeld. Of the 14 betting operators represented in the German championship (for a total of 26 contracts), only two appear…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 200609
• Published on 27/11/20 at 10:54
©  D.R.
Mondelēz International (confectionery): a bold sponsorship strategy in 2020 (14 agreements signed)

Cadbury, a chocolate brand belonging to the American confectionery group Mondelēz International (Oreo, Toblerone, Milka...), became partner of Wolverhampton Wanderers FC (Premier League) for the 2020-21 season on 25/11/2020. The deal was the 14th partnership signed in football by the American…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 200787
• Published on 27/11/20 at 09:29
©  Juventus FC
Serie A TIM: Capex.com (Forex trading), official partner of Juventus FC from 2020-21

Capex.com, a Cyprus-based Forex trading platform, has become the "official trading partner" of Juventus FC (Serie A TIM) from 2020-21, announced the club on 25/11/2020. Capex.com has the status of official partner, the third level in the Italian club's sponsorship hierarchy. The company will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 200697
• Published on 26/11/20 at 11:30
©  Deportivo Alaves
LaLiga Santander: Kelme extends as equipment supplier of Deportivo Alavés for 4 seasons (2021-2025)

Kelme, a Spanish brand belonging to the Chinese group Yuanxiang since 2018, has extended as the official equipment supplier of Deportivo Alavés (LaLiga Santander) for an additional four seasons (2021-2025), announced the club on 25/11/2020. Kelme had succeeded the Danish brand Hummel…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 200714
• Published on 26/11/20 at 10:50
©  Wolverhampton Wanderers FC
Premier League: Cadbury (Mondelēz) official snacking partner of Wolverhampton Wanderers for 2020-21

Cadbury, a chocolate bar brand belonging to the American confectionery manufacturer Mondelēz International (Milka, Oreo and Toblerone...), has become the "official snacking partner" of Wolverhampton Wanderers FC (Premier League) "for the 2020-21 season," announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 200637
• Published on 26/11/20 at 10:50
©  RCD Espanyol
LaLiga SmartBank: KTO (betting operator), regional partner of RCD Espanyol in Asia for 2020-21

KTO, a European betting operator headquartered in the Dutch Caribbean island Curaçao, has become a regional partner (fourth level) and "official Asian partner" of RCD Espanyol (LaLiga SmartBank) until the end of the 2020-21 season, announced the Catalan club on 23/11/2020. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 200581
• Published on 25/11/20 at 14:10
©  D.R.
esports: Epic Games expands partnership with NFL and launches outfits for Fortnite and Rocket League

Epic Games, an American video game publisher notably of the "free to play" (free access) game Fortnite, has extended its partnership with the National Football League from 2020-21, on 23/11/2020. "This expanded partnership between the NFL and Epic paves the way for future collaborations that will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, esport - gaming
• Article # 200557
• Published on 25/11/20 at 12:39