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©  Two Circles
Agencies: Two Circles acquires the sports rights agency TRM Partners

Two Circles has acquired TRM Partners, a UK agency specialised in the sale of sports rights, according to the UK market research agency on 17/11/2020. This acquisition will create a dedicated "rights management function" within Two Circles, lead by Harry Horsley and Leo Thompson (co-founders of…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 200015
• Published on 19/11/20 at 16:45
©  AC Milan
AC Milan: partnership with AIM Sport for the installation of geo-localised virtual advertising

AIM Sport, a Swiss company specialised in sports marketing and digital advertising, has become a strategic partner of AC Milan (Serie A TIM) in order to provide commercial partners with geo-localised virtual advertising via "digital overlay technology" on LED signage at the San Siro (78,326…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 200028
• Published on 19/11/20 at 16:05
©  Hasbro
Premier League: Arsenal FC and Chelsea FC players compete to promote Nerf toys

Nerf, a toy brand belonging to the American company Hasbro, is collaborating with Arsenal FC and Chelsea FC (Premier League) to promote its new product the Nerf Ultra One Blaster, a motorised toy gun that shoots foam darts. As part of the short colloboration negotiated by the sports and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 200014
• Published on 19/11/20 at 15:29
©  News Tank
Premier League: 16 clubs have a betting partner in 2020-21 (17 different operators)

16 Premier League clubs have at least one sports betting operator among their partners in 2020-21 as of 17/11/2020. The four that do not are Chelsea FC, Liverpool FC, Sheffield United FC and Tottenham Hotspur FC. In total, out of the 17 betting operators represented in the English league (for a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 199750
• Published on 19/11/20 at 11:56
• Updated on01/12/20 at 15:26
©  AS Roma
Serie A TIM: WIN365 (sports betting) regional partner of AS Roma in Asia from 2020-21

WIN365, a sports betting operator based in the Philippines, has become a regional partner of AS Roma (Serie A TIM) in Asia from 2020-21, announced the club on 17/11/2020. WIN365 has the status of regional partner, the fifth level in the sponsorship hierarchy of the Italian club. The company is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 199946
• Published on 19/11/20 at 11:14
©  FC Barcelona
FC Barcelona: Danone (food group), first regional partner in the United States (2020-2023)

Danone North America, a regional subsidiary of the French food group, has become the first regional partner of FC Barcelona (LaLiga Santander) in the United States for three seasons (2020-2023), announced the club from its New York office (inaugurated in 2016) on 17/11/2020. "Danone North…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 199879
• Published on 18/11/20 at 16:24
©  D.R.
Switzerland: Credit Suisse to succeed Raiffeisen as title sponsor of the Super League for 2021-2025

Credit Suisse, a banking group based in Zurich (SUI), has become a partner of the Swiss Football League and has acquired the naming rights to the Super League (Swiss first division), which will be known as the "Credit Suisse Super League" for four seasons from 2021-22 (2021-2025), announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 199793
• Published on 18/11/20 at 10:54
©  News Tank
Ligue 1 Uber Eats: 12 clubs have a betting partner in 2020-21 (13 different operators)

12 Ligue 1 clubs Uber Eats have at least one sports betting operator among their partners in 2020-21, one less than in 2019-20, as of 13/11/2020. The eight clubs that do not are Angers SCO, Dijon FCO, FC Lorient, FC Metz, FC Nantes, Nîmes Olympique, OGC Nice and Stade Brestois 29. In total, out…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting, Authorities, …
• Article # 199354
• Published on 18/11/20 at 10:10
©  Honda
esports: Honda, first car brand to present a new model via its Twitch channel (17/11/2020)

Honda will present the prototype of its "Honda Civic 2022" car model via its Twitch channel on Tuesday 17/11/2020, according to the Japanese car manufacturer on 12/11/2020. This will be the first time that a car manufacturer has unveiled a product on the platform. Twitch draws an average of 17.5…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 199473
• Published on 17/11/20 at 17:15
©  Jordan Mansfield
Tennis: Castore, equipment supplier of the Lawn Tennis Association for 5 years from 2021

Castore, a British equipment manufacturer, has become, via the AMC brand created for the British tennis player Andy Murray, the "official performance apparel partner" of the Lawn Tennis Association (LTA), the national governing body of tennis in Great Britain, the Channel Islands and the Isle of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 199506
• Published on 17/11/20 at 12:24