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©  Everton_Osonyq
Premier League: Osonyq (energy drinks) signs a "multi-year agreement" with Everton FC

Osonyq, a Dutch energy drinks brand, has become a partner of Everton FC (Premier League) as part of a "multi-year agreement," announced the English club on 26/09/2019. Under the agreement, which covers Everton's men's, women's and youth teams, Osonyq becomes the club's "official sports drink…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 163359
• Published on 27/09/19 at 12:30
©  Everton FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 163353
• Published on 27/09/19 at 11:59
©  Louis Vuitton_League of Legends
eSports: Louis Vuitton, partner of the League of Legends World Championship in Paris on 10/11/2019

Louis Vuitton, a French designer and manufacturer of luxury products (bags, clothing and accessories), has become, with the video game developer Riot Games, a partner of "Worlds 2019", the 2019 League of Legends (video game) World Championship, on 23/09/2019. The final of "Worlds 2019" will be…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 163106
• Published on 26/09/19 at 17:24
©  Manchester City FC
City Football Group: EA Sports global partnership with Man City, New York City and Melbourne City

EA Sports, an American video game publisher, and developer of the "FIFA" football video games, has entered a new global partnership with City Football Group (CFG), the holding company specialised in football assets (professional clubs, eSports and infrastructure), and became an "official gaming…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Stadiums
• Article # 163270
• Published on 26/09/19 at 16:54
©  OL
Olympique Lyonnais: Herbalife (nutrition) official partner of the women's team for 2019-20

Herbalife Nutrition France, a subsidiary of the American brand of nutritional products Herbalife, has become an official partner of the Olympique Lyonnais women's team (D1 Arkema), until 30/06/2020, on 26/09/2019. The deal was negotiated via Lagardère Sports, the exclusive marketing agency for the…
Domain(s): Sponsors & Partners
• Article # 163288
• Published on 26/09/19 at 16:25
©  IAAF
Diamond League (Athletics): Infront obtains TV rights from 2025, Wanda naming rights from 2020

The marketing and media rights agency Infront has acquired the international media rights to IAAF and the Diamond League's elite track and field circuit, the company announced on 25/09/2019. Infront's parent company, the Chinese conglomerate Wanda Group, also becomes the title sponsor of the…
Domain(s): Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Sponsors - Partners
• Article # 163246
• Published on 26/09/19 at 15:27
©  D.R.
Deliveroo/Uber Eats: the home meal delivery companies establish themselves in football sponsorship

The meal delivery companies Uber Eats (USA) and Deliveroo (UK) have been developing their sponsorship strategy during summer 2019 by broadening their support (naming rights, shirt sponsorships, commercial partnerships...) at several levels (in Spain, the United Kingdom and France -- across clubs…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 160367
• Published on 26/09/19 at 10:49
O. Lyonnais: "International brands like Deliveroo demonstrates our attractiveness" (Cyrille Groll)

"We are delighted to be accompanied by an international brand like Deliveroo. The arrival of these major international brands demonstrates the attractiveness of Olympique Lyonnais, both for its men's and women's teams. From the very beginning of our discussions, Deliveroo wanted to include our…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 163037
• Published on 25/09/19 at 09:35
©  D.R.
FC Nantes: LNA Santé gives up its sleeve sponsorship space for 2 matches for Alzheimer's research

The Fondation pour la Recherche sur Alzheimer (a French Foundation for Alzheimer Research) replaced LNA Santé (health facilities) as a sleeve sponsor of FC Nantes (Ligue 1 Conforama), for two matches during FC Nantes - Stade de Reims (Matchday 5, 1-0), on 15/09/2019, and RC Strasbourg Alsace - FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 162948
• Published on 24/09/19 at 14:00
©  Real Betis
LaLiga Santander: Reale Seguros (insurance) extends as a sleeve sponsor of Real Betis (2019-2022)

Reale Seguros, a Spanish insurance company belonging to the Italian Reale Group, has extended as a sleeve sponsor of Real Betis Balompié (LaLiga Santander) for three seasons (2019-2022), announced the club on 20/09/2019. Reale Seguros will continue to benefit from the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 162898
• Published on 24/09/19 at 09:35