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©  UEFA
UEFA: Heineken extends as a partner of the Champions League and becomes a sponsor of Euro 2020

The Dutch beer producer Heineken has renewed and extended its partnership with UEFA as a partner of the Champions League for three additional seasons (2021-2024) and as a new partner of Euro 2020, announced the organising body of the two European competitions on 13/11/2019. The agreement also…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Essentials Sponsors & Partners
• Article # 167774
• Published on 13/11/19 at 15:55
©  D.R.
RFEF: adidas extends as equipment supplier of the Spanish national teams until 2030 (media)

adidas has extended as a partner of the Real Federacion Espanola de Futbol (RFEF) and as an equipment supplier for the Spanish national teams for an additional four seasons (2027-2030), according to Spanish media on 11/11/2019. To mark the occasion, the German brand presented Spain's home kits for…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 167692
• Published on 13/11/19 at 13:39
©  D.R.
Paris Saint-Germain: sponsorship revenue up 59% to €149.7m in 2018-19

Paris Saint-Germain (Ligue 1 Conforama) posted sponsorship revenue of €149.7m in the 2018-19 season, up 59% compared to 2017-18 (€94.1m), according to the club's 2018-19 Activity Report published on 05/11/2019. "With the arrival of ALL (Accor Live Limitless) and a historic new contract with…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Sporting Goods & Brands, …
• Article # 167555
• Published on 12/11/19 at 13:44
©  D.R.
UEFA: Takeaway.com (home meal delivery, NED) becomes a global partner of Euro 2020

Takeaway.com, a Dutch home meal delivery company, has become a global partner of UEFA for Euro 2020 in 12 countries (from 12/06 to 12/07/2020), announced the body on 12/11/2019. As part of this partnership, Takeaway.com will benefit from visibility on advertising panels at the 12 stadiums that…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 167630
• Published on 12/11/19 at 12:45
©  SFS
Italy: second edition of the Social Football Summit at the Stadio Olympico in Rome (20-21/11/2019)

Debates, meetings and networking dedicated to digital marketing and innovation in the world of football, are part of the programme of the second edition of the Social Football Summit scheduled for Wednesday 20 and Thursday 21/11/2019 at the Stadio Olympico in Rome (ITA). The event, organised by…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, esport - gaming
• Article # 167601
• Published on 12/11/19 at 12:08
©  RC Celta
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 167201
• Published on 08/11/19 at 17:20
©  adidas
UEFA: adidas presents "Uniforia" the official ball for Euro 2020 which will be held in 12 countries

The German equipment manufacturer adidas, and UEFA have presented "Uniforia", the official ball for Euro 2020 that will be held in 12 countries (from 12/06 to 12/07/2020), on 06/11/2019. "Named in honour of the unity and the euphoria that football can bring, the ball is designed to celebrate the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 167413
• Published on 07/11/19 at 16:00
Rugby: Rupert Hunter replaces Dave Kavanagh as chief commercial advisor of Six Nations Rugby Ltd

Rupert Hunter has been appointed chief commercial advisor of Six Nations Rugby Ltd, according to the company that holds the rights to the Six Nations Rugby tournament (Guinness 6 Nations) on 05/11/2019. "Hunter will take over from Dave Kavanagh who will be joining Munster Rugby (Guinness Pro14) in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 167259
• Published on 07/11/19 at 11:20
©  D.R.
European Top 5: main shirt sponsorship from airlines valued at €170.1m in 2019-20

Airlines are the business sector that provides the most revenue among the 98 clubs of the Top 5 European Leagues in terms of main shirt sponsorship, with a total of €170.1m in 2019-20, as of 06/11/2019. Five clubs have an airline as their main shirt sponsor: Real Madrid CF (LaLiga Santander)…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 167263
• Published on 07/11/19 at 10:40
©  Vodafone
Vodafone 5G: Fan-Assistant Refereeing (FAR) allows fans to replay live actions and aid the referee

Vodafone, a British telecommunications operator, has launched "Fan-Assistant Refereeing" (FAR), a 5G technology that allows fans to intervene, live, as an assistant referee during a match via a video review system on 05/11/2019. "FAR" was launched for Woolpack Wanderers - Garrison Gunners…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 167285
• Published on 06/11/19 at 17:20