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©  D.R.
Olympique de Marseille: a poster campaign to activate the club's partnership with Uber Eats

Uber Eats, a meal delivery application, and subsidiary of the Uber taxi application, is launching a poster campaign to celebrate Olympique de Marseille's (Ligue 1 Conforama) new shirt, on 29/07/2019. This first activation campaign of the partnership between OM and its major partner has been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 153323
• Published on 29/07/19 at 12:30
©  Ineos_OGC Nice
Ligue 1 Conforama: Ineos (chemicals) becomes the main shirt sponsor of OGC Nice from 2019-20

Ineos, a company specialised in the chemical sector, has become the main shirt sponsor of OGC Nice (Ligue 1 Conforama) from the 2019-20 season, according to club on 27/07/2019. Ineos, which has the status of main partner, the first level in the club's sponsorship hierarchy, "will also benefit…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 153316
• Published on 29/07/19 at 11:40
©  D.R.
Ligue 1 Conforama: Maisons Pierre (housing) extends as a shorts sponsor of FC Nantes for 2019-20

Maisons Pierre, a French company specialised in the construction of detached houses, has extended its partnership with FC Nantes (Ligue 1 Conforama) for 2019-20 as an official partner and front shorts sponsor, according to the club on 26/07/2019. Maisons Pierre will continue to benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 153269
• Published on 29/07/19 at 10:25
©  D.R.
Premier League: StormGain (cryptocurrency) becomes a sleeve sponsor of Newcastle United for 2019-20

StormGain, a cryptocurrency platform, has become a partner and sleeve sponsor of Newcastle United FC (Premier League) for 2019-20, according to the club during the presentation of its away shirt on 26/07/2019. The agreement was negotiated by WH Sports Group. StormGain has the status of a main…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 153301
• Published on 29/07/19 at 09:40
2019-20 Bundesliga: 14 of the 18 clubs have a stadium naming contract (average amount of €3m/year)

Of the 18 clubs competing in the 2019-20 Bundesliga season, 14 (77%) play in a stadium under a naming rights contract. Borussia Mönchengladbach (Borussia Park), Hertha BSC (Olympiastadion), SC Freiburg (Schwarzwald-Stadion) and 1. FC Union Berlin (Stadion An der Alten Försterei) are the only…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums, Essentials Sponsors & Partners
• Article # 153253
• Published on 26/07/19 at 16:00
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 153223
• Published on 26/07/19 at 14:20
©  D.R.
eSports: Invitus Gaming and Manchester United FC players meet in China via mutual partner Chevrolet

Chevrolet, an American car manufacturer, organised a meeting between the eSports players of the Chinese team Invictus Gaming and those of Manchester United FC (Premier League), on 23/07/2019. Taking advantage of the English club's tour of China, the players of both teams exchanged shirts…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 153200
• Published on 26/07/19 at 11:40
©  D.R.
LaLiga: Iberia (airline) becomes a regional partner of the League in China for the 2019-20 season

Iberia, the Spanish airline of the British group International Airlines Group, has become a regional partner of LaLiga in China for the 2019-20 season, according to the body on 25/07/2019. "Thanks to this partnership, two of the most internationally recognised Spanish brands join forces to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 153206
• Published on 26/07/19 at 11:00
©  D.R.
Tottenham Hotspur FC: AIA (insurance) extends as main shirt sponsor until 2026-27 (€358m)

The Hong Kong insurance company AIA, a major partner and main shirt sponsor of Tottenham Hotspur FC (Premier League), has extended its partnership until 2026-27, announced the club, on 25/07/2019. This contract will take effect directly from the 2019-20 season, replacing the conditions of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 153153
• Published on 25/07/19 at 15:40
©  D.R.
Eredivisie: Budweiser (beer) extends as a partner of AFC Ajax for six seasons (2019-2025)

The Belgian brewer AB InBev, through its American beer brand Budweiser, has extended its partnership with AFC Ajax (Eredivisie) for six additional seasons (2019-2025), according to the Dutch club, on 24/07/2019. This agreement covers both Ajax's men's and women's teams until…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs
• Article # 153146
• Published on 25/07/19 at 14:40