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©  Leaders

LFP: "Value of the Ligue 2 naming rights agreement increased by 50% with BKT" (D. Quillot, CEO)

"The value of the (naming rights) agreement with BKT corresponds to an increase of 50% compared to what Domino's Pizza France was paying for 2016-2020. This amount for the Ligue 2 naming rights corresponds to the sum paid by BKT to the Lega Serie B for the Serie BKT naming rights," said Didier…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 172611
• Published on
©  LFP

LFP: BKT succeeds Domino's Pizza as title sponsor of Ligue 2 for the 2020-2024 cycle

Balkrishna Industries Ltd. (BKT), an Indian tyre manufacturer, has extended its partnership with the Ligue de Football Professionnel (LFP) and obtained Ligue 2 naming rights for four seasons, from 2020-21 until the end of 2023-24, according to the LFP on 15/01/2020. The competition will be renamed…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 172566
• Published on
©  AIG x All Blacks

Rugby: AIG (insurance) will no longer be the main shirt sponsor of the "All Blacks" (NZL) after 2021

The US insurance company American International Group, Inc. (AIG) will terminate its agreement as a major global partner and insurance partner of the New Zealand Rugby Federation, New Zealand Rugby (NZR), at the end of 2021, according to the body on 14/01/2020. AIG had previously extended its…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 172549
• Published on
©  Everton FC

Betting sponsors: the UK plans to change its regulations

"Ministers have committed to reviewing the Gambling Act 2005 and it is expected that the regulations surrounding sponsorship of football shirts, and gambling advertising in sport generally, will be among a host of regulations that are assessed," according to the British daily newspaper The Times…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 172551
• Published on
©  D.R.

eSports: Mercedes, Nike, KFC, Oppo ... partners of the 2020 League of Legends Pro League (CHN)

TJ Sports, an eSports events company jointly created by Tencent Games and Riot Games, has announced the 13 sponsors of the 2020 season of the League of Legends Pro League (LPL), China's premier league played on the game of the same name on 13/01/2020. This season there are seven more partners…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 172426
• Published on
©  FC Bayern Munich

Bundesliga: Audi (car manufacturer, GER) extends with Bayern Munich for four seasons (2025-2029)

The German car manufacturer Audi has extended its partnership with FC Bayern Munich (Bundesliga) for four additional seasons until the end of the 2028-29 season, announced the Bavarian club on 14/01/2020. The previous agreement (04/08/2015, worth approximately €35m per season) ended in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 172538
• Published on
©  D.R.

LaLiga: Spanish League becomes partner of Aramón (ski resort operator in Aragon, ESP)

LaLiga has become a partner of Aramón, a group specialised in mountain tourism and which owns four winter sports resorts in Spain, from the 2019-20 season, announced the Spanish professional football league on 13/01/2020. As part of this agreement, LaLiga will gain visibility at the resorts of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 172511
• Published on

France: "I'm trying to develop the Olympique Lyonnais brand internationally" (T. Parker, LDLC ASVEL)

"If we want to one day compete (in basketball) with FC Barcelona, Real Madrid, we need strong partners. It started with (minority owners in ASVEL) Hervé Legros (founding president of Alila), then there was Nicolas Batum (Charlotte Hornets, NBA), and now Olympique Lyonnais (Ligue 1 Conforama). I…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 172490
• Published on
©  D.R.

eSports: BT (telecoms) signs its first partnership in the sector with Excel Esports

BT (British Telecom), a British telecommunications group, has become the main and exclusive partner of Excel Esports from 2020 under a multi-year agreement, according to the British team on 10/01/2020. This is BT's first eSports agreement. BT becomes thus acquires the naming rights of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 172379
• Published on
©  D.R.

Ligue 1 Conforama: Socios.com (blockchain) launches official Paris Saint-Germain Fan Tokens

The Socios.com platform, owned by the Maltese companies chiliZ and Mediarex Sports & Entertainment, has activated its partnership with Paris Saint-Germain (Ligue 1 Conforama) and launched the official Paris Saint-Germain Fan Token via "Token Hunt" an augmented reality digital experience on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 172361
• Published on