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©  ATP
Tennis: Infosys (IT) extends as platinum sponsor of the ATP World Tour until 2020

Infosys, the Indian information technology service provider, has extended its partnership with the ATP World Tour and Nitto ATP Finals as "global technology services partner and platinum sponsor" until 2020," announced ATP on 27/06/2018. The new agreement also includes the development of a new ATP…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 123633
• Published on 28/06/18 at 11:49
©  adidas
2018 World Cup: adidas presents the "Telstar Mechta", the official ball of the knockout stage

adidas Football has unveiled the "Telstar Mechta", the official football of the knockout phase of the 2018 World Cup, on 26/06/2018. adidas is a "FIFA partner", the first level in the sponsorship hierarchy of the governing body of world football, until 2030. The knockout stages of the 2018…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 123500
• Published on 27/06/18 at 09:54
©  OM
Marseille: two original t-shirts for the Rolling Stones concert at the Orange Vélodrome (26/06/2018)

Olympique de Marseille (Ligue 1 Conforama) have unveiled two original t-shirts in collaboration with the British band The Rolling Stones as part of their "No Filter" tour, to mark the occasion that the group will play at the club's stadium the Orange Vélodrome (67,354 capacity) on 26/06/2018…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 123467
• Published on 26/06/18 at 18:59
©  Fortuna Düsseldorf
Bundesliga: Henkel (domestic consumer goods) shirt sponsor of Fortuna Düsseldorf (2018-2020)

Henkel, a German manufacturer of domestic consumer products (detergents and cleaning products, adhesives, and hygiene products), has become the main shirt sponsor of Fortuna Düsseldorf, promoted to the Bundesliga for the 2018-19 season, on 21/06/2018. The partnership, which covers a duration…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 123442
• Published on 26/06/18 at 16:04
©  Lega Serie B
Italy: BKT (off-road tyres) becomes title sponsor of the Serie B from 2018 until 2021

The Serie B (Italian second division) will be called the Serie BKT for the next three seasons (2018-2021), after a naming rights contract was signed between the Lega Serie B and BKT, the leading Indian off-road tyre (agriculture, construction, industry) company, in Milan (ITA) on 22/06/2018…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 123384
• Published on 26/06/18 at 13:14
©  CD Leganés
LaLiga Santander: Betway (betting) becomes main shirt sponsor of CD Leganés for 2018-2020

Betway, an online betting and gambling operator based in Malta, has become the main shirt sponsor of Club Deportivo Leganés (LaLiga Santander) for two seasons (2018-2020), on 19/06/2018. Betway has the status of main sponsor, the first level in the sponsorship hierarchy of the Spanish club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 123311
• Published on 25/06/18 at 13:24
©  Rolex/Jon Buckle
Wimbledon: Rolex (watchmaker) celebrates 40 years of partnership at the 2018 edition (1-15 /07/2018)

Rolex will celebrate 40 years of partnership with Wimbledon during the 2018 edition of the third Grand Slam tennis tournament, according to the Swiss watchmaker, on 19/06/2018. "The relationship between Rolex and tennis dates back to 1978, when Rolex became the official watch of Wimbledon," added…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Stadiums
• Article # 123272
• Published on 22/06/18 at 15:45
©  KFC
eSports: KFC Spain, sponsor of the Spanish Team Heretics and of the Call of Duty team

KFC (Kentucky Fried Chicken) Spain, the Spanish subsidiary of the American fast food chain, has become a sponsor of the Spanish eSports team "Team Heretics" on 19/06/2018. This agreement will cover a period of three years according to Spanish media. KFC gains the Team Heretics naming rights…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 123265
• Published on 22/06/18 at 15:14
©  Unibet
Ligue 1: Unibet succeeds PMU as betting partner of Paris Saint-Germain (2018-2020)

Unibet, brand of the Maltese sports betting and online gambling operator Kindred Group, has become the official betting partner of Paris Saint-Germain (Ligue 1 Conforama) for two seasons (2018-2020), on 19/06/2018. The annual value of the partnership is estimated at €1.5m by French media. "A…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 123148
• Published on 22/06/18 at 14:09
©  SK Gaming_Deutsche Telekom
eSports: Deutsche Telekom becomes an official partner of SK Gaming

The German telecommunications group Deutsche Telekom has become an official partner of SK Gaming, a professional eSports club for 2018, on 14/06/2018. "The company will support our newly formed League of Legends team as well as SK Gaming as a telecommunications and technology partner," said SK…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 123050
• Published on 21/06/18 at 17:00