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©  MLS
United States: Audi agrees "multi-year extension" the official automotive partner of MLS

The German brand Audi, a subsidiary of the Volkswagen Group, has extended as automotive partner of MLS from 2019, "for several seasons", announced the league on 31/07/2018. Audi had previously become the automotive partner of MLS for 2015-2018, on 06/03/2015. The brand also retains the status…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 126363
• Published on 08/08/18 at 09:40
©  Infront_Mkers
eSports: Infront becomes the exclusive marketing agency of Mkers (ITA)

Infront, a Swiss media rights and sports marketing agency and Mkers, an Italian eSports organisation, have established an exclusive marketing and commercial partnership on 06/08/2018. As part of the partnership, Infront will market the organisation's sponsorship offerings and "produce digital…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, esport - gaming
• Article # 126477
• Published on 07/08/18 at 17:09
©  MGM Resorts
NBA: first major league in North America to enter into a sports betting partnership (MGM Resorts)

MGM Resorts, an American chain of hotels and casinos, has become the official gaming partner of the National Basketball Association and the WNBA, on 31/07/2018. A contract of at least $25m (€21.6m on 06/08/2018) over three seasons (2018-2021) has been reported by the North American sports media…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Legal, …
• Article # 126431
• Published on 07/08/18 at 15:44
©  Sevilla FC
LaLiga: betfair (sports betting) becomes a sleeve and training kit sponsor of Sevilla FC (2018-2020)

betfair, a British online sports betting and gambling operator, has become an official partner of Sevilla FC (LaLiga Santander) for two seasons (2018-2020) on 02/08/2018. This is a second level agreement in the sponsorship hierarchy of the Andalusian club. As part of the deal, the betfair…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 126430
• Published on 07/08/18 at 14:30
©  Manchester United FC
Premier League: Melitta (coffee) upgrades to global partner of Manchester United FC for 2018-19

Melitta, part of Melitta Group and official coffee partner of Manchester United FC (Premier League) has upgraded to become a global partner for the 2018-19 season, according to the club on 03/08/2018. The value of the partnership has not yet been communicated. The partnership is the second…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 126415
• Published on 07/08/18 at 13:19
©  AS Roma
AS Roma: Francesco Calvo (FC Barcelona) becomes chief revenue officer from September 2018

The Italian Francesco Calvo has been appointed chief revenue officer of AS Roma (Serie A TIM) from September 2018, according to the Italian club on 02/08/2018. Calvo has held a similar position at FC Barcelona (LaLiga Santander) since October 2015. Prior to this, Francesco Calvo served as…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Sporting Goods & Brands, …
• Article # 126426
• Published on 07/08/18 at 10:25
©  FC Schalke 04
Bundesliga: R+V Versicherung (insurance) extends as a premium partner of FC Schalke 04 until 2023

The German insurance company R+V Versicherung has extended its partnership with FC Schalke 04 (Bundesliga) for four seasons (2019-2023), on 30/07/2018. The insurance company has the status of premium partner, the second level in the sponsorship hierarchy of the German club. R+V Versicherung…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 126398
• Published on 06/08/18 at 15:19
©  Manchester City
Premier League: Turtle Beach (headsets) becomes a partner of Manchester City eSports

Turtle Beach, an American manufacturer of headsets and audio accessories for video games, has become a partner of Manchester City FC's (Premier League) eSports team, according to the club on 01/08/2018. This is the first sponsorship agreement for Manchester City eSports. "The new partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, esport - gaming
• Article # 126367
• Published on 06/08/18 at 10:45
©  Paris Saint-Germain
Paris Saint-Germain: airline Emirates will not extend its shirt sponsorship contract beyond 2019

"By mutual agreement with the club, Emirates will not renew its sponsorship contract with Paris Saint-Germain (Ligue 1 Conforama)" beyond 2018-19, announced the Dubai airline company  (United Arab Emirates) to News Tank Football on 03/08/2018. Emirates, with its slogan "Fly Emirates", has…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 126365
• Published on 06/08/18 at 10:14
©  The FA
England: Mitre (equipment manufacturer) becomes the official ball for FA competitions for 2018-2021

The British sports equipment manufacturer Mitre has become the official football supplier of the competitions organised by The FA, the English Football Association, on 01/08/2018. The agreement covers a period of three seasons (2018-2021). Mitre will supply the "Miter Delta Max" ball and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 126342
• Published on 03/08/18 at 16:50