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Gaming: Neymar Jr launches official mobile game in collaboration with Like A Boss studio (SWE)

The Brazilian football player Neymar Jr of Paris Saint-Germain (Ligue 1 Conforama), has launched his own official video game, "Match MVP Neymar Jr", in collaboration with the Swedish independent mobile video game studio, Like A Boss, on 24/09/2018. The free multiplayer game, available on iOS…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 129607
• Published on 26/09/18 at 15:40

Formula E: Saudi Arabian Airlines replaces Qatar Airways as official airline partner

Saudi Arabian Airlines (Saudia) has become the "official airline partner" of the ABB FIA Formula E Championship for the 2018-19 season, according to the electric car championship on 25/09/2018. The agreement, which will covers several seasons, also makes the brand the title sponsor of the…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 129597
• Published on 26/09/18 at 14:15

LaLiga Santander: ManBetX (sports betting) regional partner of Real Madrid CF in Asia until 2019-20

ManBetX, a Malta-based sports betting and online gambling operator for the Asian market, has become a regional partner of Real Madrid CF (LaLiga Santander) for two seasons (2018-2020), on 21/09/2018. The partnership will be activated "across the majority of Asia," said the club. This is a…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 129590
• Published on 26/09/18 at 11:20

Premier League: Hugo Boss (fashion brand) official formalwear supplier of Tottenham Hotspur FC

Hugo Boss, the German fashion brand, has become the official formalwear supplier of Tottenham Hotspur FC (Premier League) for the 2018-19 season, on 21/09/2018. Hugo Boss will have the status of official supplier, the third level in the sponsorship hierarchy of the English club. "As part of the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 129484
• Published on 25/09/18 at 16:00

Premier League: Konami (PES video game), renews and extends as an official partner of Arsenal FC

The Japanese video game publisher Konami has renewed and extended its partnership with Arsenal FC (Premier League), according to the London club on 25/09/2018. Konami now has the status of official partner, the second level in the sponsorship hierarchy of Arsenal FC. Konami became a regional…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 129504
• Published on 25/09/18 at 15:30

France: Seven to be marketing and commercial agency of newly launched Paris Basketball from 2018-19

Seven, a French sports marketing agency, has becomes the partner commercial agency of the new venture Paris Basketball (Pro B, French basketball second division) from 2018-19, indicated the club on 21/09/2018. "The club is in full creation (launched on 12/07/2018, see details below), and the…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 129475
• Published on 25/09/18 at 11:14

NBA: Biofreeze (health) becomes jersey sponsor of the Portland Trail Blazers from 2018-19

Biofreeze, a subsidiary of the US group Performance Health, specializing in products for the rehabilitation, recovery and improvement of sports performance, has become the jersey sponsor of the Portland Trail Blazers (NBA) from the 2018-19 season, announced on 19/09/2018. As part of this…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 129430
• Published on 24/09/18 at 17:35

Juventus FC: Socios.com (blockchain), partner from 2018-19, to launch an official fan token by 2019

Socios.com, a platform owned by chiliZ and Mediarex Sports & Entertainment, based in Malta, has become an official partner of Juventus FC (Serie A TIM) and aims "to release the 'Juventus Official Fan Token' as early as the first quarter of 2019," said the Italian club on 24/09/2018. The precise…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 129424
• Published on 24/09/18 at 17:00

eSports: 20^th Century Fox (films) becomes a partner of the German eSports organisation PENTA Sports

20^th Century Fox, an American film production and distribution company, and subsidiary of the 21^st Century Fox conglomerate, has become a partner of the German professional eSports organisation PENTA Sports, on 18/09/2018. As part of the deal, "PENTA Sports will support 20^th Century Fox and…

Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 129374
• Published on 24/09/18 at 16:35

Tennis: Naomi Osaka (JPN), 2018 US Open winner, becomes a Nissan (automobiles) brand ambassador

Japanese tennis player Naomi Osaka has become a brand ambassador for the Japanese car manufacturer Nissan, on 13/09/2018. The deal comes following Osaka's 2018 US Open Tennis Championships victory over American Serena Williams (6-2, 6-4), on 08/09/2018. The deal was negotiated through the…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 128799
• Published on 21/09/18 at 14:20