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©  Manchester City
Manchester City FC: PZ Cussons (hygiene) extends as a regional partner of the club in Nigeria

PZ Cussons, an English group that owns brands specialised in hygiene, beauty products and nutrition, has extended its regional partnership with Manchester City FC (Premier League) in Nigeria, according to the English club on 30/08/2019. The duration of the new agreement has not been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 155137
• Published on 03/09/19 at 13:14
©  D.R.
Deal tracker: naming rights partnerships for football competitions (leagues and cups)

Please find below a new infographic from News Tank Football detailing the main naming rights partnerships for football competitions concluded by federations, leagues and regulatory bodies in Europe and worldwide. The infographic also allows for filtering by league, country, business sector or…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Betting, Authorities, …
• Article # 154936
• Published on 03/09/19 at 12:08
©  Stade de Reims
Ligue 1 Conforama: Crédit Agricole launches a Stade de Reims bank card

The French bank Crédit Agricole has launched a bank card in the colours of Stade de Reims (Ligue 1 Conforama), for which it has been a front shorts sponsor since 2018-19, according to the club on 30/08/2019. Available in all Crédit Agricole branches located in the former Champagne-Ardenne…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 155106
• Published on 03/09/19 at 11:31
©  D.R.
Ligue 1 Conforama: ZEbet (sports betting), official partner of AS Saint-Étienne for 2019-20

ZEbet, a sports betting platform owned by the Maltese group ZEturf, "the number 2 in online horse betting in France", has expanded its partnership with AS Saint-Étienne (Ligue 1 Conforama) and become an official partner of the club for 2019-20, according to the French club on 02/09/2019. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 155075
• Published on 03/09/19 at 10:28
©  The Football Association
England: Deliveroo (meal delivery) becomes an official partner of The FA and The Emirates FA Cup

Deliveroo, a British meal delivery company, has become an official partner and training kit sleeve sponsor of the England national teams, as well as a partner of The Emirates FA Cup from 2019-20, according to The Football Association on 02/09/2019. "The food delivery company's logo will be worn…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 155060
• Published on 02/09/19 at 16:41
©  D.R.
Serie A TIM: Hugo Boss (clothing), official fashion partner of Inter Milan for 2 seasons (2019-2021)

Hugo Boss, a German clothing brand, has become the "official fashion partner" of FC Internazionale Milano (Serie A TIM) for two seasons (2019-2021), announced the club on 30/08/2019. The agreement covers all of the competitions in which Inter is involved (Serie A TIM, TIM Cup and Champions…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 155050
• Published on 02/09/19 at 14:56
©  Freiburg_rothaus
Bundesliga: Rothaus (beer brand) extends as the official beer of SC Freiburg

Badische Staatsbrauerei Rothaus, a German beer brand based in Rothaus (40km from Freiburg im Breisgau, Baden-Württemberg, Germany), has extended as a partner and official beer of SC Freiburg (Bundesliga), according to the club on 29/08/2019. Rothaus, a partner of the club since 2005, has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 155005
• Published on 02/09/19 at 12:45
©  D.R.
eSports: "Ninja" the first video game streamer to become an adidas ambassador from 2019

adidas has signed its first equipment supplier contract with the American video game streamer and professional player, Tyler "Ninja" Blevins (22.4 million YouTube subscribers), according to the German brand on 29/08/2019. Ninja will collaborate with the adidas Originals brand. "The partnership…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, esport - gaming
• Article # 154935
• Published on 02/09/19 at 10:20
©  LaLiga
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 154918
• Published on 30/08/19 at 15:04
©  D.R.
Serie A TIM: Vortice (ventilation) extends as chest/co-shirt sponsor of Udinese Calcio for 2019-20

Vortice, an Italian group specialised in the manufacture and distribution of ventilation and aeration systems, has extended as a chest sponsor (or co-shirt sponsor) of Udinese Calcio (Serie A TIM) for the 2019-20 season, announced the club on 24/08/2019. Vortice continues to benefit from the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 154901
• Published on 30/08/19 at 13:35