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©  Juventus FC
2019-20 Serie A TIM: 4 clubs (Atalanta, Juventus, Sassuolo, Udinese) with a stadium naming contract

Four of the 20 clubs participating in the 2019-20 Serie A TIM season have a stadium with a naming rights contract (20%): Atalanta Bergamasca Calcio (Gewiss Arena), Juventus FC (Allianz Stadium), Unione Sportiva Sassuolo Calcio (Mapei Stadium) and Udinese Calcio (Dacia Arena). • Gewiss, an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Essentials Sponsors & Partners
• Article # 153922
• Published on 20/08/19 at 15:30
©  Real Betis Balompié
LaLiga Santander: easyMarkets (forex) main shirt sponsor of Real Betis for three seasons (2019-2022)

easyMarkets, the forex trading platform belonging to Easy Forex Trading Limited based in Cyprus, has become a partner and main shirt sponsor of Real Betis Balompié (LaLiga Santander) for three seasons (2019-2022), announced the club via its Twitter account, on 17/08/2019. easyMarkets has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 154290
• Published on 20/08/19 at 14:44
©  D.R.
LaLiga Santander: LD Sports (CHN), main shirt sponsor of RCD Espanyol for 4 years (2019-2023)

LD Sports, a sports content, marketing and entertainment platform, has become a partner and main shirt sponsor of RCD Espanyol (LaLiga Santander) for four seasons (2019-2023), according to the club on 16/08/2019. LD Sports is also displayed on the sleeve of the club's training kits. LD Sports…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 154231
• Published on 19/08/19 at 15:22
©  MLB_FanDuel
MLB: FanDuel becomes official sportsbook partner, after MGM Resorts and DraftKings

FanDuel has established a multi-year partnership with MLB, making the US company specializing in fantasy leagues and sports betting the "official sports betting partner" of the North American baseball league, on 15/08/2019. MLB is the third North American league to sign such an agreement with…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 154214
• Published on 19/08/19 at 14:24
©  D.R.
Serie A TIM: Mediacom (telecoms) becomes the main shirt sponsor of ACF Fiorentina for 2019-20

Mediacom Communications Corporation, an American telecommunications company, has become the main shirt sponsor of ACF Fiorentina (Serie A TIM) for the 2019-20 season, announced the club on 09/08/2019. Mediacom has the status of main partner, the first level in the Italian club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 154212
• Published on 19/08/19 at 13:45
©  D.R.
LaLiga Santander: Winamax (betting) becomes the main shirt sponsor of Grenada CF for 2019-20

Winamax, a French sports betting operator, has become a partner and main shirt sponsor of Granada CF for 2019-20, according to the club that has been promoted to LaLiga Santander for the 2019-20 season, on 15/08/2019. Winamax has the status of main partner, the first level in the Spanish…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 154207
• Published on 19/08/19 at 13:05
©  D.R.
Bundesliga: ESET (cyber security) and comdirect (bank) partners of Borussia Dortmund in 2019-20

ESET, a Slovakian group that develops IT security services and software, has become a partner of Borussia Dortmund (Bundesliga) for three seasons (2019-2022), announced the group on 13/08/2019. comdirect, a German bank and subsidiary of Commerzbank, has also partnered the German club from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 154158
• Published on 19/08/19 at 11:19
©  D.R.
LaLiga: major changes in sponsorship of the clubs for the 2019-20 season

The 2019-20 LaLiga Santander season kicks off with the Athletic Club - FC Barcelona match at San Mamés (53,332 capacity), on Friday, 16/08/2019 (kick-off at 21:00 CET). Puma, Reale Seguros, Libertex, Marathonbet, bwin... There are many changes are to be noted in terms of sponsorship for this new…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting, Essentials Sponsors & Partners
• Article # 154142
• Published on 16/08/19 at 14:59
©  Nexen Tire
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 154129
• Published on 16/08/19 at 11:29
©  D.R.
Bundesliga: major changes in sponsorship of clubs for the 2019-20 season

The 2019-20 Bundesliga season kicks off with the FC Bayern Munich - Hertha BSC match at the Allianz Arena (75,000 capacity) in Munich (GER) on Friday 16/08/2019 (kick-off at 20:30 CET). Konami, Joma, Barmenia, Wiesenhof, LingLong Tire, toto, sunmaker... there are many changes to the kit…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting, Authorities, …
• Article # 154141
• Published on 16/08/19 at 10:49