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©  Manchester City
Premier League: Marathonbet, main training kit sponsor of Manchester City's men's and women's teams

Marathonbet, a UK-based sports betting operator, has extended its agreement with Manchester City FC and become the main training kit sponsor of the men's (Premier League) and women's (Barclays FA WSL) teams, announced the club on 06/12/2019. The value of the agreement is now estimated by the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 169983
• Published on 09/12/19 at 15:19
©  D.R.
Serie A TIM: average of €489,000 from sleeve sponsorship for the 9 clubs under contract in 2019-20

9 of the 20 the Serie A TIM clubs have a sleeve sponsor in 2019-20, four more than in 2018-19, as of 05/12/2019. The Lega Serie A has enabled the Serie A TIM clubs to market a sponsorship space on their left shirt sleeve since the 2018-19 season. The nine contracted clubs receive an average of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 169753
• Published on 09/12/19 at 09:40
©  Hambourg SV
2.Bundesliga: Popp Feinkost (food) extends as a sleeve sponsor of Hamburger SV (2019-2022)

Popp Feinkost, a German food brand, has extended as partner and sleeve sponsor of Hamburger Sport-Verein (2.Bundesliga) for three seasons (2019-2022), on 05/12/2019. The brand has been a partner and sleeve sponsor of the German club since the 2017-18 season and the previous agreement that was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 169833
• Published on 06/12/19 at 15:09
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 169840
• Published on 06/12/19 at 14:35
©  D.R.
Ligue 1 Conforama: 18 of the 20 clubs have a sleeve sponsor in 2019-20

18 of the 20 Ligue 1 Conforama clubs have a sleeve sponsor in 2019-20, two more than in 2018-19, as of 04/12/2019. Neither Olympique de Marseille nor Amiens SC Football have a sleeve sponsor for the 2019-20 season as of the same date. Of the 19 partnerships signed by the clubs (Stade de Reims…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 169708
• Published on 06/12/19 at 09:34
©  Nike
Nike: Air Jordan shoes co-branded with Dior (haute couture) available in April 2020

Dior, a French company specializing in haute couture and fashion, and Nike, presented a pair of co-branded shoes, the "Air Jordan High OG Dior", on 03/12/2019. This collaboration coincides with the 35th anniversary of the Air Jordan shoe range (Jordan Brand) of the American sports equipment…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 169733
• Published on 05/12/19 at 17:54
©  D.R.
FIFA: Ooredoo (telecoms) becomes a national supporter of the 2019 Club World Cup in Qatar

The Qatari telecommunications operator Ooredoo, has become a national supplier of the Club World Cup 2019, held in Qatar, announced FIFA on 04/12/2019. The competition will take place in three stadiums in Doha, the capital of Qatar, from 11 to 21/12/2019. Ooredoo has the status of "national…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 169732
• Published on 05/12/19 at 16:04
©  D.R.
Premier League: Hugo Boss extends as official formalwear partner of Tottenham Hotspur FC (2019-2022)

Hugo Boss, a luxury clothing brand has extended as the "official formalwear partner" of Tottenham Hotspur FC (Premier League) for three seasons (2019-2022), announced the club on 04/12/2019. The German company has the status of official partner, the second level in the English club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 169685
• Published on 05/12/19 at 11:55
©  D.R.
Ligue 1 Conforama: Visit Rwanda, becomes PSG's first ever African partner, for 3 seasons (2019-2022)

Rwanda Development Board, the Rwandan agency for international investments, has become a partner of Paris Saint-Germain (Ligue 1 Conforama) for three seasons (2019-2022), announced the Parisian club on 04/12/2019. Under the agreement, PSG will receive between €8m-€10m annually from the agency…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 169595
• Published on 04/12/19 at 16:15
©  D.R.
Serie A TIM: 3 Asian partners terminate their contracts with Inter Milan resulting in a loss of €55m

Three Asian partners of FC Internazionale Milano (Serie A TIM) have activated their contract termination clause as of 01/07/2019, reducing the Italian club's sponsorship income by €55.2m for 2019-20, according to Inter Milan in its quarterly activity report published on 28/11/2019. Sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance
• Article # 169612
• Published on 04/12/19 at 15:35