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©  Socios.com

Paris Saint-Germain: Socios.com (blockchain) becomes the club's official cryptocurrency partner

The blockchain platform Socios.com, property of the companies chiliZ and Mediarex Sports & Entertainment, based in Malta, has become the "official branded cryptocurrency partner" of Paris Saint-Germain (Ligue 1 Conforama) on 10/09/2018. The precise duration of the "multi-year" partnership was not…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 128565
• Published on
©  D.R.

NBA: first store in Europe to open in Milan (Italy) during the 2018-19 season

The National Basketball Association (NBA) and EPI srl, an Italian online sports supply service company, will open "the first NBA Store in Europe during the 2018-19 season of NBA" in Italy, announced the North American league, on 10/09/2018. It will be located at Galleria Passarella, close to San…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 128566
• Published on
©  D.R.

Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 128535
• Published on
©  Smartwater

FFF: Smartwater (water, Coca-Cola group) becomes the official water of the French team until 2023

Smartwater, a brand of water belonging to the American beverage manufacturer The Coca-Cola Company, has become "the official water of the French football team (men's) and the 17,000 French football clubs" until June 2023, announced the brand on 10/09/2018. The partnership officially began the day…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 128474
• Published on
©  D.R.

LaLiga: agreement extended with Microsoft to feature the league's content on products and platforms

LaLiga, the Spanish professional football league, and Microsoft, an American IT company, "have extended their collaboration agreement in a link-up that will see the organisation's sporting content made available to Microsoft News users and consumers of the company's other products throughout the…
Domain(s): Sponsors & Partners, Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 128346
• Published on
©  DFB

Germany: adidas extends as equipment supplier of the Deutscher Fussball Bund (DFB) until 2026

The German brand adidas has extended its four-year contract (from 2023 to 2026) as the equipment supplier of the DFB, on 10/09/2018. The annual value of the contract has not yet been communicated (as of 10/09/2018). During the 2018-2022 period, the deal was valued at €50m per season…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 128336
• Published on
©  The FA

England: Head & Shoulders (shampoo) becomes an official partner of the national teams until 2020

Head & Shoulders, the shampoo brand of the US consumer products group Procter & Gamble, has become a partner of The FA, the English Football Association, for two seasons (2018-2020), on 06/09/2018. As part of the agreement, Head & Shoulders gains the status of official partner of the England…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 128335
• Published on
©  Schalke

eSports: Braineffect (food supplements) joins Honor, effect and Corsair as sponsors of Schalke 04

Braineffect, a German supplier of food supplements, has become an official partner of the FC Schalke 04 (Bundesliga) eSports team for the 2018-19 season, according to the German club on 06/09/2018. The value of the agreement, which may include an optional additional year, would be €150,000 per…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 128314
• Published on
©  D.R.

Licensing: Juventus renew agreement with IMG in Asia/Oceania and expand to the USA and Canada

IMG Licensing, the specialised branch of the agency IMG, has renewed and expanded its agreement with Juventus FC (Serie A TIM) on 05/09/2018. The duration of the new contract has not yet been communicated. IMG Licensing became Juventus FC's "exclusive licensing representative" in Japan…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 128278
• Published on