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©  CA River Plate
Argentina: Konami, partner of River Plate, with PES 2019 game logo displayed in the shirt numbers

The logo of the video game PES 2019 has appeared in the numbers on the back of the Club Atlético River Plate (Superliga Quilmes Clásica) shirts since 23/09/2018 and the Club Atlético Boca Juniors - River Plate "Superclásico" (0-2, Matchday 6 of the 2018-19 season). Konami, the Japanese video…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 129829
• Published on 01/10/18 at 15:50
©  D.R.
LaLiga: "With Unilever, we really enter the daily life of people" (G. Bolle, global partnerships)

"This partnership with Unilever allows us to send a strong message. LaLiga is a worldwide entertainment platform, already associated with global brands, but this is the first time that we will really be able to activate a partnership in the everyday life of our fans, wherever they are on the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 129906
• Published on 01/10/18 at 13:30
©  LaLiga
LaLiga: Unilever (Rexona and Clear Men brands) global partner until 2020-21 (€4m per season)

Unilever, a Dutch group producing and distributing Fast-Moving Consumer Goods (FMCG), has become an official global partner of LaLiga for three seasons (2018-2021), on 28/09/2018. The amount of the agreement is more than €4m per season, according to information confirmed by News Tank Football…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 129893
• Published on 01/10/18 at 10:35
©  Mastercard_League of Legends
eSports: Mastercard (payment), global sponsor of competitions on the League of Legends game

Mastercard, the US group of payment solutions, has become, in collaboration with the American video game developer and eSports tournament organiser Riot Games, the first global sponsor of competitions on the League of Legends game, on 19/09/2018. "As the exclusive global payment services…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 129552
• Published on 27/09/18 at 17:44
©  DFL
Germany: Tag Heuer extends as the official timekeeper of the Bundesliga and 2.Bundesliga

The Swiss watchmaker TAG Heuer has extended its partnership with the DFL from the 2018-19 season, according to the German League on 27/09/2018. TAG Heuer has been the "official timekeeper" of the Bundesliga and 2.Bundesliga since the 2015-16 season after an agreement on 01/08/2015. Tag Heuer…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 129717
• Published on 27/09/18 at 17:04
©  Project11 Sports, Twitter
LaLiga: Fonbet (betting) becomes the official partner of LaLiga "for the next three seasons"

Fonbet, a Russian online sports betting operator, "has become the official partner of the Spanish LaLiga for the next three seasons, with ground-breaking activations and brand promotion beginning this year through Project11 (sports maketing company, London, ENG)," confirmed LaLiga in a press…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 129710
• Published on 27/09/18 at 13:20
©  AS Roma
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 129692
• Published on 27/09/18 at 11:10
©  D.R.
Gaming: Neymar Jr launches official mobile game in collaboration with Like A Boss studio (SWE)

The Brazilian football player Neymar Jr of Paris Saint-Germain (Ligue 1 Conforama), has launched his own official video game, "Match MVP Neymar Jr", in collaboration with the Swedish independent mobile video game studio, Like A Boss, on 24/09/2018. The free multiplayer game, available on iOS…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 129607
• Published on 26/09/18 at 15:40
©  Formule E
Formula E: Saudi Arabian Airlines replaces Qatar Airways as official airline partner

Saudi Arabian Airlines (Saudia) has become the "official airline partner" of the ABB FIA Formula E Championship for the 2018-19 season, according to the electric car championship on 25/09/2018. The agreement, which will covers several seasons, also makes the brand the title sponsor of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 129597
• Published on 26/09/18 at 14:15
©  Real Madrid
LaLiga Santander: ManBetX (sports betting) regional partner of Real Madrid CF in Asia until 2019-20

ManBetX, a Malta-based sports betting and online gambling operator for the Asian market, has become a regional partner of Real Madrid CF (LaLiga Santander) for two seasons (2018-2020), on 21/09/2018. The partnership will be activated "across the majority of Asia," said the club. This is a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 129590
• Published on 26/09/18 at 11:20