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©  D.R.

LaLiga Santander: adidas to extend with Real Madrid CF for €110/year until 2029-30 (press)

The German equipment manufacturer adidas may extend as the equipment supplier of Real Madrid CF (LaLiga Santander) for an amount estimated at €110m per year over 10 seasons (excluding bonuses and other clauses), or €1.1bn over the 2020-2030 cycle, according to international media outlets on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 132823
• Published on
©  Werder

eSports: EWE extends partnership and becomes a shirt sponsor of SV Werder Bremen's eSports team

EWE AG, a German energy and telecommunications provider, has extended its partnership to SV Werder Bremen's (Bundesliga) eSports team on 29/10/2018. The EWE logo will be displayed on the left shoulder area of the shirts of Werder Bremen FIFA players Michael "MegaBit" Bittner and Mo "Mo Auba…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 132799
• Published on
©  D.R.

NBA: Geico (car insurance) becomes a jersey sponsor of the Washington Wizards

Geico, a US car insurance company, has become a jersey sponsor of the Washington Wizards (NBA) as part of a "multi-year sponsorship agreement" which is "effective immediately," according to the National Basketball Association on 02/11/2018. The Wizards become the 26th NBA franchise to have a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 132797
• Published on
©  D.R.

Ligue 1 Conforama: DMAX (moving) becomes left shoulder sponsor of LOSC Lille for 2018-19

DMAX, a French moving and removal company for companies and individuals, has become the left shoulder sponsor of LOSC Lille (Ligue 1 Conforama) for the 2018-19 season, on 31/10/2018. DMAX, for the first time in its history appears on the shirt of a professional football club. DMAX has the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 132782
• Published on
©  Barça

FC Barcelona: Beko (TUR), major partner until 2021, launches the "Train Like A Pro!" campaign

Beko, a Turkish domestic appliance and electronics brand, has activated its partnership with FC Barcelona (LaLiga Santander) via the "Train Like A Pro!" campaign and the "4-3-3" competition, according to the club on 29/10/2018. "The '4-3-3' competition, echoes the club's famous tactics and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 132726
• Published on
©  D.R.

Hublot: Kylian Mbappé (FRA) becomes the first active football ambassador of the Swiss watchmaker

The Frenchman and Paris Saint-Germain (Ligue 1 Conforama) forward Kylian Mbappé, has become an ambassador of the Swiss watchmaker Hublot, according to the brand, on 31/10/2018. The 2018 world champion becomes the first active footballer to become an ambassador of the brand. Only the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners
• Article # 132725
• Published on
©  Mainz

Bundesliga: Bitburger (beer) exclusive partner of 1.FSV Mainz 05 until 2019-20

The German beer brand Bitburger has extended as a partner of 1.FSV Mainz 05 (Bundesliga) for two seasons, or the 2018-2020 cycle, on 02/11/2018. Bitburger, a partner since the 2013-14 season, has the status of exclusive partner, the fourth level in the sponsorship hierarchy of the German…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 132709
• Published on
©  D.R.

CONMEBOL: Qatar Airways (airline) partner of the South American Confederation until 2022

Qatar Airways has become an official partner of CONMEBOL "for four and a half years, for the 2019-2022 commercial cycle", on 31/10/2018. Qatar Airways becomes the airline of club competitions organized by the South American Confederation (Copa America, Copa Libertadores and Copa Sudamericana)…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 132658
• Published on
©  D.R.

FFT: Swiss watchmaker Rolex becomes a premium partner and the official watch of Roland-Garros

The Swiss watchmaker Rolex has become, a premium partner of the French Tennis Federation and the official watch of Roland-Garros "within the framework of a long-term agreement," according to the FFT, on 02/11/2018. The Swiss brand also becomes an official partner of the Federation. Rolex is a…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 132611
• Published on
©  D.R.

Premier League: Lavazza (coffee) becomes a regional partner of Arsenal FC and Liverpool FC in the UK

The Italian coffee brand Lavazza has become a regional partner and the official coffee partner of both Arsenal FC and Liverpool FC (Premier League) in the UK on 30/10/2018. The partnership between Arsenal and Lavazza will last a duration of three years (2018-2021), while the agreement between…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 132596
• Published on