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©  Bud Light
NFL: Budweiser installs connected fridges in Cleveland that will open when the Browns win

Bud Light has installed its connected "E-fridges" in 10 bars in the city of Cleveland (Ohio, USA) as well as at FirstEnergy Stadium (73,200 capacity), the home of the Cleveland Browns (NFL), said the beer brand of the AB InBev Group, on 14/08/2018. These connected fridges, named for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 127093
• Published on 23/08/18 at 10:44
©  adidas
adidas: turnover and profitability up in the second quarter thanks to the 2018 World Cup

adidas Group posted a turnover of €5.26bn in the second quarter of 2018 (from 01/04 to 30/06/2018), up 4.4% in one year (€5.04bn), and up 10% excluding currency effects, according to the German equipment manufacturer on 09/08/2018. In the first half of 2018 (from 01/01 to 30/06/2018), adidas Group…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication, …
• Article # 127042
• Published on 22/08/18 at 14:39
©  Puma
Puma: Uruguayan Luis Suárez (FC Barcelona) becomes ambassador of the German equipment manufacturer

The Uruguayan international striker Luis Suárez has become an ambassador of the German equipment manufacturer Puma, on 16/08/2018. The contract has been estimated at £1m (€1.13m on 21/08/2018) per season by British media. The FC Barcelona (LaLiga Santander) player "will wear Puma Future…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 127041
• Published on 22/08/18 at 14:00
©  RB Leipzig
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 127002
• Published on 21/08/18 at 17:54
©  UEFA
UEFA: Expedia Group (travel) official partner of the Champions League for 2018-2021

Expedia Group, the American online travel booking group (flights, accommodation, car hire, etc.), has become the "official travel partner" of the Champions League for the 2018-2021 cycle, on 15/08/2018. The rights also include the UEFA Super Cup, the Youth League finals and the UEFA Futsal…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sporting Goods & Brands, Authorities, …
• Article # 126989
• Published on 21/08/18 at 17:30
©  Premier League
Premier League: TAG Heuer (SUI) extends as official watch and timekeeper for 2018-19

The Swiss watchmaker TAG Heuer has extended its partnership with the Premier League for the 2018-19 season on 14/08/2018. TAG Heuer has enjoyed the status of official timekeeper and official watch of the English first division since 2016-17. The initial agreement, concluded on 26/04/2016…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 126955
• Published on 21/08/18 at 15:00
©  AFC Bournemouth
AFC Bournemouth: Mansion (online betting and casino) extends as sleeve sponsor for 2018-19

Mansion, a sports betting company and online casino based in Gibraltar, has extended as the shirt sleeve sponsor of AFC Bournemouth (Premier League) for 2018-19, the club said on 10/08/2018. Mansion expanded its partnership with the club by becoming the sleeve sponsor on 25/08/2017. Two…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 126954
• Published on 21/08/18 at 12:29
©  Nîmes Olympique
Ligue 1 Conforama: RMC Sport (pay-TV), shorts sponsor of Nîmes Olympique in 2018-19

RMC Sport, a bouquet of French pay-TV channels (previously called SFR Sport before 03/07/2018), has become the front shorts sponsor of Nîmes Olympique (Ligue 1 Conforama) for the 2018-19 season, on 17/08/2018. RMC Sport, which belongs to the Altice France group, has the status of a premium…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 126899
• Published on 21/08/18 at 09:40
©  D.R.
2018-19 Premier League: Vitality (insurance) partner of six clubs, including Chelsea and Leicester

Vitality UK, the UK health and life insurance group, has become a partner of three Premier League clubs during the 2018-19 pre-season, Chelsea FC (on 09/07/2018), Leicester City FC (on 26/07/2018, for 2018-19) and then promoted Cardiff City FC (on 03/08/2018, for 2018-19). Vitality is already…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 126786
• Published on 17/08/18 at 11:40
©  Fulham FC
Premier League: ICM (trading) expands partnership with Fulham and becomes sleeve sponsor in 2018-19

ICM.com, UK trading platform (Forex, commodities and difference contracts), extended and expanded its partnership with Fulham FC (Premier League) by becoming the London club's sleeve sponsor for the 2018-19 season, on 11/08/2018. ICM has the status of official partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 126784
• Published on 17/08/18 at 11:09