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©  Team Pics/PSG
Ligue 1: Nike (5 clubs) is the most represented kit suppler in 2016-17, for 3rd consecutive year

With five of the 20 clubs (25%) under contract (Paris Saint-Germain, AS Monaco FC, Montpellier HSC, AS Nancy-Lorraine, and FC Metz), the American sports equipment brand Nike is the most represented kit supplier in Ligue 1 for the 2016-17 season. As in 2014-15 (six clubs) and 2015-16 (five), Nike…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 75758
• Published on 09/09/16 at 11:04
©  DC
Ligue 1: SFR proposes €15m per season to the LFP for the championship's naming rights

The French telecommunications group SFR has proposed €45m to the LFP over three seasons for the title naming rights to Ligue 1, according to information published in the French sports daily L'Équipe and evidence gathered by News Tank Football on 07/09/2016. The French first division was previously…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Finance, …
• Article # 75918
• Published on 08/09/16 at 16:19
©  Tag Heuer
AFC: Tag Heuer becomes official timekeeper and watch of Asian Confederation until 2020

The Swiss watchmaker TAG Heuer has become the official timekeeper and watch of the AFC for four seasons (2016-2020), on 01/09/2016. This partnership covers all the national team competitions organised by the Asian Confederation, the 2019 Asian Cup, and the final round of Asian Zone qualification…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 75826
• Published on 07/09/16 at 16:29
©  Star
Nigeria: Star Lager beer becomes a regional partner of Arsenal, Man City, Real, Juventus, and PSG

The Nigerian beer brand Star Lager Beer has become an "official beer partner" of Arsenal FC, Manchester City FC (Premier League), Real Madrid CF (LaLiga Santander), Juventus (Serie A TIM), and Paris Saint-Germain (Ligue 1) in Nigeria, on 31/08/2016. Arsenal, Man City, and Real have not revealed…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 75756
• Published on 07/09/16 at 14:44
©  Atalanta Bergame
Serie A TIM: Modus FM (energy) becomes a shirt sponsor for Atalanta for 2 seasons (2016-2018)

Modus FM, an Italian facility management company (maintenance and general services for corporate buildings), has become the sponsor of the upper chest area of the Atalanta Bergamasca Calcio (Serie A TIM) shirt for the 2016-18 period, announced the club on 19/08/2016. The subsidiary of Dynamin…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 75568
• Published on 07/09/16 at 09:20
©  DFL
Germany: clubs to market shirt sleeve space individually for the 2017-2021 cycle

Bundesliga and 2.Bundesliga clubs will each market the sponsorship space on the left sleeve of their shirts with a partner of their choice from the 2017-18 season, decided the General Assembly of the DFL, at a meeting in Berlin (GER) on 24/08/2016. The measure passed by the 36 German professional…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 75702
• Published on 06/09/16 at 16:24
©  Puma
Puma: new Italy away kit presented in Bari via a 3-D fresco on the sidelines of the Italy-France

The FIGC and its equipment supplier Puma presented the new away shirt of the Italian national team with a "street art" activation via a 3-D fresco at the Piazza del Ferrarese, in Bari (ITA) on 31/08/2016. The "Azzurri" wore this kit for the first time during the friendly match against France…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 75569
• Published on 06/09/16 at 09:45
©  DFB
Germany: beer brand Bitburger extends its deal with die Mannschaft and the DFB-Pokal until 2017-18

The German beer brand Bitburger extended its deal as the premium partner of the DFB for two seasons (2016-2018), on 31/08/2016. This third level partnership allows Bitburger to display its non-alcoholic beer with "die Mannschaft", as well as the women's first team and male U-21 team. Bitburger…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 75597
• Published on 06/09/16 at 08:33
©  Opel
Serie A: Opel (automobiles) becomes an institutional sponsor of SSC Napoli in 2016-17

Opel became an institutional sponsor of SSC Napoli (Serie A TIM) for the 2016-17 season, said the Italian subsidiary of the German automobile manufacturer, on 25/08/2016. This second-level partnership will be activated directly and locally by Opel Farina, a car dealership based in Naples and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 75514
• Published on 05/09/16 at 18:30
©  Cagliari Calcio
Serie A: Macron (kit supplier) and Ichnusa (beer brand) partner with Cagliari Calcio until 2019

Cagliari Calcio (Serie A TIM) started the 2016-17 season against Genoa CFC (1-3) with Macron as their new kit supplier and Ichnusa as their new shirt sponsor, on Sunday, 21/08/2016. The Italian group Macron became the kit supplier of Cagliari Calcio for the 2016-2019 period, on 01/07/2016. Macron…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 75427
• Published on 02/09/16 at 17:30