Sponsors & Partners: archives (page 663/935)

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Premier League: Joie (childcare products) to become Liverpool FC's "family" partner (2017-2020)

Joie, a British manufacturer and distributor of childcare products, became the "family" partner of Liverpool FC (Premier League), on 16/05/2017. This "family" partnership, the first in the club's history, will be in the second level of the club's sponsorship hierarchy, and will take effect from…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 94289
• Published on 26/05/17 at 16:20

Chinese Super League: title sponsor Ping An (insurance) extends until 2022 for €130m (€25.8m/year)

The Chinese company Ping An (bank and insurance) has extended as the title sponsor of the CSL for five additional seasons, announced the Chinese professional football league on 22/05/2017. This partnership, which is in the first level in the sponsorship hierarchy of the league, covers the 2018 to…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 94195
• Published on 26/05/17 at 09:40

Manchester City: Carlsberg (beer brand) becomes a regional partner in the United States until 2018

The Danish beer brand Carlsberg, via St Killian Importing, the importer of the Danish beer in the United States, has become a regional partner of Manchester City FC (Premier League) in the United States, on 19/05/2017. This partnership, in the second level of the club's sponsorship hierarchy, will…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 94194
• Published on 24/05/17 at 18:27

LaLiga Santander: Nef (real estate) to become regional partner of Barcelona in Turkey, until 2018-19

The Turkish real estate company Nef has become a regional partner of FC Barcelona (LaLiga Santander) in Turkey, on 18/05/2017. This partnership, in the fourth level of the club's sponsorship hierarchy, will run until the end of the 2018-19 season, "with an option to extend the contract by one…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 94193
• Published on 24/05/17 at 18:26

LaLiga: New Balance succeeds Nike as the equipment supplier to Athletic Club Bilbao (2017-2023)

The American sports equipment manufacturer New Balance has succeeded its counterpart Nike as the official equipment supplier to Athletic Club Bilbao (LaLiga Santander), announced the Basque club on 22/05/2017. This partnership, in the first level of the club's sponsorship hierarchy, will span six…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 94221
• Published on 24/05/17 at 10:44

Europa League title allows Manchester United to maintain kit supplier deal with adidas at £75m

Manchester United FC (Premier League) won the 2016-17 Europa League final, 2-0, over AFC Ajax (Eredivisie), on Wednesday, 24/05/2017 at the Friends Arena (50,653 capacity) in Solna (near Stockholm, SWE), at 20:45 CET.Manchester United thus qualify directly into the group stage of the 2017-18…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 94204
• Published on 23/05/17 at 18:49

Bundesliga: Allyouneed Fresh (online grocery) shirt sleeve sponsor of Schalke 04 (2017-2021)

Allyouneed Fresh, a German online supermarket specialising in food distribution, has become a partner and the shirt sleeve sponsor of FC Schalke 04 (Bundesliga) on 17/05/2017. This partnership will begin in 2017-18, and run until the end of 2020-21, for a duration of four seasons. The total…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 93895
• Published on 23/05/17 at 16:30

Bundesliga: bwin (betting) to become "champion" partner (2^nd level) of Borussia Dortmund (2017-21)

bwin, a sports betting operator which belongs to the British group GVC Holdings, has become a "champion" partner of Borussia Dortmund (Bundesliga), on 16/05/2017. This 4-year partnership, in the second level of the club's sponsorship hierarchy, will extend until the end of the 2020-21 Bundesliga…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 93899
• Published on 23/05/17 at 16:20

Premier League: New Balance launches a pair of trainers in Liverpool FC colours

New Balance and Liverpool FC (Premier League) have launched the New Balance LFC 247s, a pair of trainers in the colours of the club, on 18/05/2017. New Balance has been the equipment supplier of Liverpool FC since the 2015-16 season. The contract extends until the end of the 2017-18 season for an…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 94051
• Published on 22/05/17 at 14:55

NBA: Goodyear (tyres) to become jersey sponsor of the Cleveland Cavaliers from 2017-18

The American tyre group Goodyear will become the jersey sponsor of the Cleveland Cavaliers (NBA) from the 2017-18 season, announced the American basketball franchise on 15/05/2017. The financial terms of the contract were not disclosed, but the annual amount is estimated to be between $7m to $10m…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 93941
• Published on 22/05/17 at 14:20