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©  Coca-Cola
Bundesliga: Coca-Cola organises a game with its products, its partner clubs and their players

Coca-Cola, who hold the official license of the Bundesliga in Germany, has organised a competition that highlights the various formats of its bottles and cans, as well as all Bundesliga clubs which have the beverage brand as a partner; the runs from 22/08 and to 31/12/2016.To play, fans should…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 77659
• Published on 05/10/16 at 09:30
Ligue 1: Marseille and shirt sponsor Intersport surprise supporters with a hidden camera activation

Intersport, the shirt sponsor of Olympique de Marseille (Ligue 1), published a hidden camera video activation in which fans of the club were surprised with the help of the players of the club, on 29/09/2016. "After answering an ad for the sale of a shirt signed by the players of OM, the potential…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 77661
• Published on 04/10/16 at 11:15
©  Nike
Nike: Ulrike Köhler succeeds Daniel Eppler as general manager for Germany, Austria, and Switzerland

The German Ulrike Köhler has become vice-president and general manager for Nike for the Germany, Austria, and Switzerland region, announced specialised German media, on 28/09/2016. She will take office in November 2016. Ulrike Köhler succeeds in these functions Daniel Eppler, who has occupied the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Legal, Marketing - Communication, …
• Article # 77665
• Published on 03/10/16 at 17:50
©  Montpellier HSC
Ligue 1: O'Tacos (restaurant chain) back of the shorts sponsor of Montpellier HSC in 2016-17

O'Tacos, French chain of taco restaurants, has become the back of the shorts sponsor of Montpellier HSC (Ligue 1)as of 27/08/2016, during the reception of Stade Rennais FC (1- 1, Matchday 3 of the 2016-17 Ligue 1). The partnership covers an initial period of one season (2016-17). O'Tacos succeeds…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 77506
• Published on 03/10/16 at 16:50
©  1.FC Köln
Bundesliga: Coca-Cola (beverages) extends its partnership with 1. FC Köln for 2016-2019

Coca-Cola Rheinland (Rhineland-Palatinate), a regional division of Coca-Cola Germany, has extended its partnership with 1. FC Köln (Bundesliga) for three seasons (2016-2019), on 27/09/2016. Coca-Cola gets visibility on the LED boards and screens at RheinEnergieStadion (50,000 seats), and the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 77505
• Published on 03/10/16 at 09:46
©  ACF Fiorentina
Serie A TIM: Europcar (car hire) becomes an official partner of ACF Fiorentina in 2016-17

Europcar Italia, the Italian subsidiary of the French car hire group Europcar, has become an official partner of ACF Fiorentina (Serie A TIM) for the 2016-17 season, according to Italian media on 26/09/2016. Though neither party has officially confirmed the information, Europcar is already…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 77507
• Published on 03/10/16 at 09:35
©  US Palermo
Serie A TIM: Lewer (safety shoes) becomes main shirt sponsor of US Palermo in 2016-17

Lewer Calzature Tecniche Srl, an Italian manufacturer of safety shoes (workwear boots), has become a main shirt sponsor of US Città di Palermo (Serie A TIM), on 22/09/2016. The partnership was activated for the first time for the match Palermo - Juventus match (0-1, Matchday 6 of the 2016-17 Serie…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 77452
• Published on 30/09/16 at 09:48
©  Udinese Calcio
Serie A TIM: Vortice (ventilation) becomes main shirt co-sponsor of Udinese Calcio in 2016-17

Vortice, an Italian group specialising in the manufacturing and distribution of ventilation and aeration systems, has become the co-sponsor of the main shirt space of Udinese Calcio (Serie A TIM), on 20/09/2016. The duration of the partnership was not specified by the parties. Vortice gets…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 77336
• Published on 28/09/16 at 17:35
©  PSG
Ligue 1: Chronopost becomes an official supplier of Paris Saint-Germain (2016-2019)

Chronopost, a French company specialising in parcel delivery, became an official supplier of Paris Saint-Germain (Ligue 1) for the 2016-2019 period, announced the Parisian club, on 22/09/2016. Chronopost will, from October 2016 and for three years, take control of the delivery, in France and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 76995
• Published on 26/09/16 at 11:33
©  VfL Wolfsburg
Bundesliga: Nike (6 clubs) dethrones adidas (4) as the most represented kit supplier in 2016-17

With six of the 18 clubs (33%) under contract (including VfL Wolfsburg, RB Leipzig, and SV Werder Bremen), the American sports equipment brand Nike is the most represented kit supplier in the Bundesliga for the 2016-17 season, ahead of the German brand adidas (four clubs). Nike returns the top…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 76745
• Published on 26/09/16 at 10:09