Sponsors & Partners: archives (page 659/935)

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©  Nike

Roland-Garros: Nike celebrates Rafael Nadal's 10th title with limited edition t-shirts and shoes

The American brand Nike has celebrated the 10th title of the Spanish tennis player Rafael Nadal in Roland-Garros with a promotional video, and marketed limited edition t-shirts and shoes to celebrate this occasion, on 12/06/2017. Rafael Nadal won his 10th French Open title against Switzerland's…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing, …
• Article # 95616
• Published on
©  Mastercard

Rugby: Mastercard (payment solutions) to be the 6th and last global partner of the 2019 World Cup

Mastercard, the American payment solutions company, will become a global partner (1st level) of the Rugby World Cup 2019, announced World Rugby on 07/06/2017. Mastercard will benefit from the status as the official bank card and payment system of the competition, to be held in Japan from 20/09 to…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 95522
• Published on
©  Monster

Juventus: Argentinian Paulo Dybala becomes brand ambassador of Monster headphones

The Argentine international Paulo Dybala has become the brand ambassador of Monster, an American headphone and audio equipment company, on 05/06/2017. A product collection especially dedicated to the Juventus (Serie A TIM) player will be marketed."Working with Noel and the Monster team is a great…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Marketing - Communication, …
• Article # 95524
• Published on
©  EA Sports

Video Gaming: Cristiano Ronaldo (POR, Real Madrid) to be on the cover of the FIFA 18 video game

Cristiano Ronaldo, the Real Madrid CF striker (LaLiga Santander), will appear on the cover of the FIFA 18 video game, announced the editor of the EA Sports game on 05/06/2017. The Portuguese international was named as the ambassador of the EA Sports franchise for the FIFA 18 game for the first…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 95409
• Published on
©  Würenbacher

Borussia Dortmund: Würenbacher (beer) becomes a regional partner in China until 2019

The German beer company Würenbacher has become a regional partner of Borussia Dortmund (Bundesliga) in China, on 01/06/2017. This partnership will run for two years until 2019 and has made Würenbacher the "official beer" of the club in China. The agreement was brokered by the sports marketing…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 95348
• Published on
©  D.R.

European cups: UEFA launches tender for the onsite merchandising for its club competitions

UEFA has invited for bids for the "onsite merchandising licensing category" for its club competitions from 2018-2021, on 07/06/2017. "This involves the delivery of merchandise sales points at the UEFA Champions League Final (UCL), the UEFA Europa League Final (UEL), the UEFA Super Cup (USC), UEFA…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 95233
• Published on
©  LaLiga

LaLiga: Sportium (sports betting) extends its partnership with the Spanish League until 2018-19

The Spanish sports betting operator Sportium has extended its partnership with LaLiga for two more seasons, until the end of the 2018-19 season, the Spanish Professional Football League said on 01/06/2017. This is in the third level of the league's sponsorship hierarchy. Sportium, linked to the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 95133
• Published on
©  D.R.

Hisense: "UEFA, FIFA partnerships allow us to gain 4 to 5 years of commercial activity" (D. Neymarc)

"Our partnerships with UEFA and FIFA will allow us to gain four to five years of commercial activity. The sponsorship of major sporting events is an accelerator of visibility, reputation, and sales for a brand," said Damien Neymarc, head of marketing of Hisense France, to News Tank Football on…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 94219
• Published on
©  UCI

UCI WorldTour (cycling): the Facebook and Twitter communities of the teams (June 2017)

The 18 UCI WorldTour cycling teams have a cumulative total of 4.9 million fans on the social network Facebook, an average of 273,050 per team in the competition, on 04/06/2017. This is 1.5 times more than their number of followers on Twitter the micro-blogging platform (3,196,589, or 177,588 on…
Domain(s): Sponsors & Partners
• Category(ies): Media Audiences, Digital, Authorities, …
• Article # 95180
• Published on
©  OM

Ligue 1: Boulanger (distribution) extends its partnership with Olympique de Marseille until 2017-18

Boulanger, a French distributor specialising in leisure products, multimedia, and household appliances, has extended its partnership as the official supplier of Olympique de Marseille (Ligue 1) for the 2017-18 season, on 01/06/2017. This is in the third level partnership according to the club's…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 94920
• Published on