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©  Kingsley Beverages
LaLiga: Kingsley Beverages becomes first partner of the Spanish League in South Africa

Kingsley Beverages, a South African manufacturer and distributor of beverages, has become a regional partner of LaLiga in South Africa, in the "nonalcoholic drinks" category, on 01/11/2016. This is the first regional sponsorship agreement signed by LaLiga in this country. The duration and the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 80435
• Published on 07/11/16 at 14:04
©  Sevilla FC
Sevilla FC: Puerto Rico Tourist Company becomes main shirt sponsor for 2016-2018 (€7m in total)

CTPR (Compañía de Turismo de Puerto Rico), the Tourism Company of Puerto Rico (a Caribbean territory associated with, but not incorporated into the USA,) has become the main shirt sponsor of Sevilla FC (LaLiga Santander), on 28/10/2016. The shirt of the Sevilla club has shown the website name "See…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 80286
• Published on 04/11/16 at 10:25
©  FC Barcelone
FC Barcelona: club wants €50m to €65m per year for its main shirt sponsorship after 2016-17

The 'FC Barcelona brand "is one of the strongest (in the world). We must continue to work on its growth. Obviously, the results of our first team accompany this growth. Everyone is delighted at the prospect of associating with our stars in particular, and our club in general," said Manel Arroyo…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Finance, …
• Article # 80259
• Published on 03/11/16 at 16:31
©  FC Barcelona
FC Barcelona: socios approve partnerships with Nike (€150m / year) and Qatar Airways (€33.5m)

With 483 votes in favour, 251 against, and 60 blank votes, the socios (association members) with voting rights of FC Barcelona (LaLiga Santander) extended, for the 2016-17 season, the club's shirt sponsorship deal with Qatar Airways, at the 2016 annual general meeting of Barça on 29/10/2016. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 80153
• Published on 02/11/16 at 14:39
©  Delfino Pescara
Serie A TIM: Saquella Caffè (coffee) becomes main shirt sponsor of Pescara Calcio in 2016-17

Saquella Caffè, an Italian coffee company based in Pescara (ITA), has become the main shirt sponsor of Pescara Calcio 1936 (Serie A TIM) for the remainder of the 2016-17 season, on 20/10/2016. The coffee company, who have been a partner of Pescara Calcio "for 20 years", has previously been the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 79187
• Published on 31/10/16 at 14:59
©  Infront
Germany: Lieferando (food delivery), partner of 14 clubs in the 1st and 2nd divisions in 2016-17

Lieferando.de, a German website meal delivery to homes, has become an advertising partner of 14 Bundesliga and 2.Bundesliga clubs for the remainder of the 2016-17 season, on 21/10/2016. Two contracts were negotiated, one for nine German clubs connected with the sports marketing agency Lagardère…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Stadiums, …
• Article # 80048
• Published on 31/10/16 at 10:05
©  Olympique Lyonnais
Ligue 1: Nutrisens (nutrition group) extends its partnership with Olympique Lyonnais in 2016-17

Nutrisens, the French nutrition and health group, has extended its partnership with Olympique Lyonnais (Ligue 1), which began in 2015-16 and now extends to the 2016-17 season, on 26/10/2016. An official supplier of men's first team - 4th level in club's sponsorship hierarchy - mean Nutrisens have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 79485
• Published on 28/10/16 at 11:30
©  FC Girondins de Bordeaux
Ligue 1: PSI (IT) becomes main shirt sponsor of Bordeaux in the Coupe de la Ligue in 2016-17

PSI, a company specialising in the computer equipment and digital market (providing consulting, development, and support services for the business community), has become the main shirt sponsor for FC Girondins de Bordeaux (Ligue 1) for the club's Coupe de Ligue matches in 2016-17, on 25/10/2016…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 79433
• Published on 27/10/16 at 18:24
©  Inter Milan
Inter Milan: "Suning clearly represents our bridge to China" (Michael Bolingbroke, CEO)

"Suning is the leader in China in the distribution of white goods (appliances). They are very well connected with Chinese customers, which is to say also our fans in China. Suning clearly represents our bridge to China, our access to a 1.3 billion person market of customers and fans. They…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 79274
• Published on 27/10/16 at 17:10
©  AC Milan
Serie A TIM: Kimbo (coffee brand) becomes a global partner of AC Milan in 2016-17

Kimbo, the Italian coffee brand, has extended and expanded its partnership with AC Milan (Serie A TIM) for the 2016-17 season, on 21/10/2016. The premium sponsor of the Milan club in 2015-16 - the third level in the hierarchy of Milan partners - Kimbo becomes global partner of the "Rossoneri" in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 79331
• Published on 27/10/16 at 09:16