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The Premier League formalises the non-extension of its title partnership with Barclays after 2015-16

The Premier League formalised the non-extension of its title partnership with the British bank Barclays, whose contract expires at the end of the 2015-16 season, on 05/06/2015. The agreement began in 2001. "Barclays has been an excellent partner for the League throughout their sponsorship of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 43834
• Published on 08/06/15 at 15:30
©  D.R.
Canada 2015: adidas and FIFA unveil the "Conext15 Final Vancouver", the official ball of the final

The German sports equipment manufacturer adidas and FIFA presented the Conext15 Final Vancouver ball, for the final of the 2015 Women's World Cup which will be played on 05/07/2015 in Vancouver at BC Place Stadium (60,000 seats), on 07/06/2015. The ball bears red in honour of Canada, the host…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 43825
• Published on 08/06/15 at 14:58
2014-15 Champions League: minimum financial gains to the 32 clubs (after the final)

FC Barcelona (Liga BBVA), the winner over Juventus (Serie A TIM) in the final of the 2014-5 Champions League (3-1 at the Olympiastadion in Berlin, GER), will receive €36.4m in guaranteed financial gains (€8.6m fixed portion for their participation + sporting result bonuses) paid by UEFA as part of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79730
• Published on 08/06/15 at 13:30
©  D.R.
Serie A: water brand Lete will remain shirt sponsor of SSC Napoli in 2015-16

The water brand Lete will continue as the shirt sponsor of the SSC Napoli (Serie A TIM) in 2015-16, announced the club on 05/06/2015. Lete has been visible on the shirt of the club for 11 seasons. The agreement is estimated at between €5.5m and €6m, excluding bonuses, for 2015-16. "We are proud to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 43772
• Published on 08/06/15 at 10:56
Ligue 1: Spanish brand Joma replaces Kappa as supplier to Toulouse FC (2015-16 to 2018-19)

The Spanish sport equipment brand Joma has replaced Kappa as the kit supplier to Toulouse FC (Ligue 1) for four seasons (2015-16 to 2018-19), the club announced on 05/06/2015. Joma will develop all the training and technical products for the club, as well as sportswear products for the general…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 43774
• Published on 08/06/15 at 10:20
©  D.R.
UEFA: the bank Unicredit extends its partnership with the Champions League until 2017-18

The Italian banking group Unicredit has extended its partnership with the Champions League for three seasons (2015-16 to 2017-18), announced UEFA on 05/06/2015. The bank has been a partner of the competition since 2009. UniCredit has also become the official bank of the Europa League, the European…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 43721
• Published on 05/06/15 at 18:10
©  D.R.
Belgium: Daikin (HVAC) becomes the shirt sponsor of Brugge for the 2015-16 season

Daikin, a Japanese manufacturer of air conditioning, heating and refrigeration systems, has become the shirt sponsor of Club Brugge SV (Jupiler Pro League, Belgium) for the 2015-16 season, announced the club on 02/06/2015. The contract was concluded through its subsidiary Daikin Belux, which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 43587
• Published on 04/06/15 at 18:20
©  D.R.
Bundesliga: adidas will cease as kit supplier to Bayer 04 Leverkusen at end of the 2015-16 season

adidas will cease to be the kit supplier to Bayer 04 Leverkusen (Bundesliga) at the end of the 2015-16 season, announced a spokesman of the group on 03/06/2015. The brand has equipped the club since the 1960s. "I am not at all worried. Bayer Leverkusen is very attractive to kit suppliers. We will…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 43579
• Published on 04/06/15 at 17:29
©  D.R.
FC Barcelona: Lassa Tyres (tyres) becomes title sponsor of indoor teams until 2019

The Turkish tyre manufacturer Lassa Tyres has become the title sponsor of the indoor teams of FC Barcelona (basketball, handball, futsal and roller hockey) which will now be named "FC Barcelona Lassa" until 30/06/2019, announced the Catalan club on 03/06/2015.Lassa Tyres will appear on the front…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 43515
• Published on 04/06/15 at 16:45
©  D.R.
Spain: Sanitas (health insurance) extends partnership with the federation until 2016

Sanitas (health insurance) has extended its partnership with the RFEF until 2016, announced the Spanish federation on 02/06/2015. As an official "collaborator" of the federation, Sanitas pays between €500,000 and €1m per year for the image rights to the players of "La Roja" and of the RFEF in its…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 43551
• Published on 04/06/15 at 15:20