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Spain: BBVA will no longer be the title sponsor of LaLiga title after the end of the 2015-16 season

The Spanish bank BBVA (Banco Bilbao Vizcaya Argentaria) will not remain the title sponsor of LaLiga at the end of the 2015-16 season, the company announced on 29/09/2015. The partnership began with the 2008-09 season. BBVA had an option to extend its contract until the end of the 2017-18 season…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 52654
• Published on
©  D.R.

Premier League: The Thai beer group Singha becomes a regional partner of Manchester City

The Thai beer brand Singha has become a regional partner of Manchester City FC (Premier League) in Thailand, Cambodia and Myanmar, the club announced on 29/09/2015. The multi-year agreement includes the development of the Singha mineral water brand. The club was partnered to the soda brand East…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 52633
• Published on
©  D.R.

Liga BBVA: Spanish insurance broker Pont Grup extends partnership with Granada CF in 2015-16

The Spanish insurance broker Pont Grup has extended its partnership with Granada CF (Liga BBVA) for the 2015-16 season on 28/09/2015. The company has been partnered with the Andalusian club for five seasons. Pont Grup retains its visibility on the LED advertising boards and the dugouts at the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 52623
• Published on
©  D.R.

Serie A: Option888 (trading) becomes a partner of FC Bologna 1909 for the 2015-16 season

Option888, a binary options trading company, has become a partner of Bologna FC 1909 (Serie A TIM) for the 2015-16 season, the club announced on 24/09/2015. "We are excited to work with Bologna FC on their return to Serie A. Option888 hopes to establish itself as a global leader in binary options…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 52529
• Published on
©  D.R.

Premier League: the Ethiopian beer brand Dashen becomes a regional partner of Arsenal

Dashen, an Ethiopian beer brand, has become a regional partner of Arsenal FC (Premier League) in Ethiopia until the end of the 2017-18 season, the club announced on 25/09/2015.Dashen Brewery, in cooperation with coaches of the north London club, will participate in local football development…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 52504
• Published on
©  D.R.

Serie A: the Italian group Fratelli Beretta extends its partnership with Torino FC in 2015-16

Fratelli Beretta, the Italian food company specialising in charcuterie, has extended its partnership with FC Torino (Serie A TIM) and will be visible on the upper chest area of the shirt for the 2015-16 season, the club announced on 26/09/2014. A historical partner of Torino, Beretta has been a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 52502
• Published on
©  D.R.

Raphaël Varane (Real Madrid) becomes an ambassador of American headphones brand JBL

The French international defender Raphaël Varane (Real Madrid CF) has become an ambassador for the American brand JBL, specialising in the manufacture of loudspeakers and headphones, announced Harman International Industries, the owner of the brand, on 26/09/2015. The multi-year partnership was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 52392
• Published on
©  D.R.

Under Armour launches its first football clip: “Slay Your Next Giant”

The American kit manufacturer Under Armour has unveiled its first online advert for football with a video featuring the Dutch international Memphis Depay (Manchester United FC), around the slogan “Slay Your Next Giant”, on 22/09/2015. Depay has been the brand’s ambassador since 27/02/2015. The…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 52291
• Published on
©  D.R.

Premier League: Standard Chartered activate partnership with Liverpool FC with "Global Goals" scheme

The British bank Standard Chartered has activated its partnership with Liverpool FC (Premier League) with the "Global Goals" scheme, the worldwide sustainable development conference, of which Standard Chartered is one of the major partners. The conference brought together 193 heads of state to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Authorities, …
• Article # 52263
• Published on
©  D.R.

The Brazilian Neymar (Barcelona) becomes an ambassador for Gillette in Latin America

Neymar Jr, FC Barcelona's Brazilian international (Liga BBVA) has become an ambassador in Latin America for Gillette, the American brand of razors and hygiene products, on 21/09/2015. The Procter & Gamble group brand launched its new campaign, #betterthanyesterday at the presentation of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 52194
• Published on