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©  Pilsener
Bundesliga: König Pilsener, partner of Hamburger SV, offers 7,000 barrels of beer to fans

The German brewery König Pilsener, an exclusive partner of Hamburger SV (Bundesliga), has launched the "König der Raute" (king of the diamond) offer to HSV fans, from 10/10/2016. The offer, scheduled until 16/12/2016, asks fans over 18 years old to take a picture with the flag of the German club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 78742
• Published on 19/10/16 at 09:10
©  Shivraj Gohil / Spacesuit
Formula E: Manchester City (Premier League) partner of the Chinese team Techeetah in 2016-17

The Manchester City FC logo (Premier League) will appear on the front wing of the cars of the new Chinese auto racing team Techeetah, who joined the FIA Formula E, since the launch of the 2016-17 season, in Hong Kong (CHN), on 09/10/2016. Techeetah, the only Chinese team in the circuit and the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 78759
• Published on 18/10/16 at 17:25
©  parc-ol.com
Ligue 1: O. Lyonnais deny media reports of naming rights agreement for Parc OL with Fiducial group

"Olympique Lyonnais categorically denies the information published this morning (Saturday, 15/10/2016) by the sports daily L'Equipe about an agreement that was reached with the Fiducial group for the naming rights to Parc OL. (...) This assertion from L'Equipe is totally false. To date, there is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Stadiums, …
• Article # 78690
• Published on 18/10/16 at 14:29
©  Liverpool
Liverpool: Standard Chartered replaced on the shirt by an association fighting against blindness

The association against avoidable blindness "Seeing is Believing" will replace, for one match, the main shirt sponsor of Liverpool FC (Premier League), Standard Chartered, during the Liverpool - Manchester United match at Anfield (54,000 seats), the final game of Matchday 8 of the Premier League…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Marketing - Communication, …
• Article # 78668
• Published on 17/10/16 at 17:44
©  Nike
Premier League: Chelsea and the equipment manufacturer Nike formalise their partnership from 2017-18

The US sports equipment supplier Nike and Chelsea FC (Premier League) have formalise their partnership agreement, to from 2017-18, the two parties announced on 13/10/2016. The duration of this agreement - "which represents the largest commercial deal in the club's history" according Blues - was…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 78539
• Published on 14/10/16 at 16:59
©  Sacramento Kings
NBA: Blue Diamond Growers (almonds) becomes jersey sponsor of the Sacramento Kings from 2017-18

Blue Diamond Growers, the world leader in the production and distribution of almonds, has become the jersey sponsor of the NBA franchise Sacramento Kings, from the 2017-18 season, announced the team on 10/10/2016. The annual amount is estimated at $5m (€4.5m on 12/10/2016) by US media. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Legal, …
• Article # 78437
• Published on 14/10/16 at 11:39
©  Chevrolet
Premier League: Chevrolet invites eleven children from around the world to Manchester United game

The US automaker Chevrolet has selected eleven children from among the fans of Manchester United FC (Premier League), from around the world (China, Colombia, Mexico, South Korea, United States, and United Arab Emirates), so they could arrive to Old Trafford and meet their idols, announced the two…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Social Responsibility, Marketing - Communication
• Article # 78460
• Published on 14/10/16 at 10:45
©  Lotto Sport Italia
Italy: Lotto brand sponsor for "United for Peace" match at the Stadio Olimpico in Rome on 12/10/2016

The Italian sports equipment company Lotto Sport Italia was the technical sponsor of the second edition of the charity match "Uniti per la pace" ("United for Peace"), held at the Stadio Olimpico in Rome (ITA), on Wednesday, 12/10/2016 (kick-off at 21:15 CET, and broadcast in Italy on the public…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Stadiums, Marketing - Communication, …
• Article # 78411
• Published on 13/10/16 at 10:41
©  Atlético de Madrid
LaLiga: Philips Lighting official supplier of the future stadium of Atlético Madrid for 2016-2020

Philips Lighting España y Portugal, a subsidiary of the Dutch group Philips technology, has become the official supplier of the future stadium of Club Atlético de Madrid (LaLiga Santander) for four seasons (2016-2020), announced the two parties on 05/10/2016. The new stadium of the Madrid club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 78350
• Published on 13/10/16 at 09:14
©  LaLiga
Spain: LaLiga wants to promote and help clubs more with partnerships, especially abroad

"Benchmarked against the Premier League, Bundesliga, Ligue 1, and Calcio (Serie A), we are not as successful at selling sponsorship. The stronger LaLiga becomes as a whole, the stronger the clubs as a property become," said Adolfo Bara Negro, managing director of LaLiga, in charge of sales and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 78295
• Published on 12/10/16 at 10:30