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©  Ajax Amsterdam
Eredivisie: partner Hublot (watchmaker) extends with Ajax Amsterdam until 2019-20

The Swiss watchmaker Hublot, the official timekeeper of AFC Ajax (Eredivisie) since 14/10/2011, has extended its partnership with the Amsterdam club, on 14/04/2017. The contract, which was set to end at the end of the 2016-17 season, has been extended by three additional years, until the end of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 91941
• Published on 24/04/17 at 15:44
©  LFP
France: Conforama (distribution) acquires the title naming rights to Ligue 1 (2017-2020)

Conforama, a French group specialising in the distribution of furniture, home decoration, household appliances, and electronics, has acquired the title naming rights to Ligue 1, announced the LFP on 20/04/2017. The French football first division will be called the "Ligue 1 Conforama" from the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Merchandising - Licensing, …
• Article # 91854
• Published on 21/04/17 at 10:40
©  FC Barcelone
LaLiga Santander: Shimao (real estate) a regional partner of FC Barcelona in China until 2019

The Chinese real estate Shimao Group has become a regional partner of FC Barcelona (LaLiga Santander) in China, on 13/04/2017. The contract, in the 4th level in the sponsorship hierarchy of the club, runs until 2019. The annual amount is estimated at €1m by specialised Spanish media. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 91623
• Published on 20/04/17 at 17:56
©  Hublot
UEFA: sale of licensing rights for "watch category" for national team competitions in 2018-2022

The sales process for the licensing rights in the "watch category", for national team competitions organised by UEFA over the 2018-2022 period, begins in May 2017, announced the governing body of European football on 18/04/2017. The rights concern in particular the 2018-19 and 2020-21 editions of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 91646
• Published on 20/04/17 at 17:56
©  TLCBET
Premier League: TLCBET (sports betting) regional partner of Southampton in Asia until 2018-19

TLCBET, a sports betting operator based in the Philippines, has become an official betting partner in Asia and a "gloabl casino partner" of Southampton FC (Premier League), on 14/04/2017. The contract, in the second level in the sponsorship hierarchy of the club, runs until the end of the 2018-19…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 91720
• Published on 20/04/17 at 15:24
©  SIS
SIS Paris 2017: two days of conferences on innovation in sport, on 06 and 07/06/2017

The 2017 edition of the Sport Innovation Summit conference is scheduled in Paris (FRA), at the Auditorium Paris Centre Marceau on Tuesday 06 and Wednesday, 07/06/2017. "The conferences will cover topics such as: Fan Engagement, Smart Stadiums & Fan Experience, Media & Broadcasting, Sports…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Media Audiences, Ticketing, …
• Article # 91629
• Published on 20/04/17 at 12:14
©  FC Lorient
Ligue 1: Italian brand Kappa to succeed adidas as the kit supplier of FC Lorient (2017-2022)

The Italian sports equipment brand Kappa will succeed the Germany brand adidas as the kit supplier of FC Lorient (Ligue 1), from 01/06/2017, and will also becomes a major partner of the club, announced the two parties on 19/04/2017. The contract, in the first level in the sponsorship hierarchy of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 91756
• Published on 20/04/17 at 10:40
©  Nexen Tire
Bundesliga: partner Nexen Tire (tyres) extends with Eintracht Frankfurt until 2018-19

The South Korean tyre manufacturer Nexen Tire has extended its partnership with Eintracht Frankfurt (Bundesliga) until the end of the 2018-19 season, on 07/04/2017. The contract, in the third level in the sponsorship hierarchy of the club, was due to expire at the end of the 2016-17 fiscall year…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 91447
• Published on 18/04/17 at 18:28
Sportem 2017: catch up on all the latest sports marketing discussions in Europe

The third edition of Sportem, the European sports marketing trade fair, co-organised by the French branding and licensing agency Troisième Ligne and Paris Saint-Germain (Ligue 1), took place at the Parc des Princes in Paris (FRA) on Monday 27 and Tuesday, 28/03/2017."Sportem is an event for…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 91428
• Published on 18/04/17 at 18:27
©  Valence CF
Valencia CF: stadium tour and visit to the training grounds with a pair of adidas boots purchased

Valencia CF (LaLiga Santander) are offering a day at the Mestalla (55,000 capacity) for the purchase of a pair of adidas boots in official shops of the club between 01 and 30/04/2017, the Spanish club announced the 03/04/2017. The operation is for children. It includes a tour of the dressing rooms…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 91340
• Published on 18/04/17 at 18:04