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LaLiga Santander: Nestlé (food), becomes global sponsor of FC Barcelona for 2016-2020

The Swiss food group Nestlé, via its Nestlé Nesquik (Europe, Middle East and Africa) and Nestlé Milo (Asia) brands, has become a global sponsor of FC Barcelona (LaLiga Santander) for 2016-2020, announced the club on 21/11/2016. The agreement was signed in the presence of Josep Maria Bartomeu, FC…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 81566
• Published on 24/11/16 at 13:32

Barça: Rakuten provides "experience of big data, communications, and e-commerce" (J. Bartomeu)

"We are delighted with our agreement with Rakuten, a global brand in innovation whose experience and know-how in the fields of big data, communications and e-commerce will contribute to the future success of FC Barcelona. This agreement puts us at the forefront of sports club sponsorships, which…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 81369
• Published on 22/11/16 at 10:15

LaLiga: Japanese firm Rakuten (e-commerce) becomes main shirt sponsor of FC Barcelona for 2017-2021

Rakuten, the Japanese conglomerate specialising in internet services (e-commerce, finance, digital content), has become the principal international partner of FC Barcelona (LaLiga Santander), on 16/11/2016. With this partnership, Rakuten will become the main shirt sponsor of Barça from 01/07/2017…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 81268
• Published on 18/11/16 at 10:35

Ligue 1: Ericsson (technology) becomes digital experience partner of Paris Saint-Germain (2016-2020)

Ericsson, the Swedish information technology and telecommunications group, has become the "digital experience" partner of Paris Saint-Germain (Ligue 1), announced the two parties on 16/11/2016. The contract will last four years, and is estimated at €1.8m per season by the French sports daily…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 81201
• Published on 17/11/16 at 16:00

All the latest interviews from News Tank Football (LaLiga, virtual reality, Eurosport, Supponor)

Please find below a selection of some the most recent News Tank Football interviews, including extended conversations with:• Alex Aranzabal, the former president of SD Eibar• Ramon Robert, the CEO of RCD Espanyol• Adolfo Bara Negro, the marketing director of LaLiga• Alan Hershkowitz of the Green…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 71445
• Published on 16/11/16 at 16:46

Premier League: clubs can market the shirt sleeve as a sponsorship space from 2017-18 (press)

The Premier League has authorised, on 10/11/2016, clubs to market the sponsorship space on the right sleeve of the shirts from the 2017-18 season, according to the British newspaper The Mirror on 12/11/2016. In the current 2016-17 season, the Premier League logo appears on both shirt sleeves of…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 81083
• Published on 16/11/16 at 13:49

LaLiga: Royal Jordanian (airline) becomes main shirt sponsor of CD Leganés in 2016-17

Royal Jordanian, the national airline of the Kingdom of Jordan, has become the main shirt sponsor and official airline of the CD Leganés (LaLiga Santander) until the end of the 2016-17 season, on 04/11/2016. The partnership is valued at €500,000 by the Spanish media. The slogan "Fly Royal…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 80844
• Published on 16/11/16 at 09:42

AFCON 2017: Romai Sports (UAE) succeeds Puma as the equipment supplier of Senegal

Romai Sports has become the equipment supplier of the FSF, the Senegalese Football Federation, for two years (until December 2018), announced the Emirati brand on 04/11/2016. The equipment manufacturer, headquartered in Abu Dhabi (UAE), succeeds the German brand Puma as the Senegalese supplier…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 81007
• Published on 16/11/16 at 09:30

Italy: Frecciarossa (high speed trains) becomes official partner of the Italian Football Federation

Frecciarossa, the high speed trains of Italian national railway company Trenitalia, became an official partner of the FIGC, the Italian Football Federation, on 08/11/2016. This 5^th level partnership in the FIGC sponsorship pyramid makes Frecciarossa the official transportation of both the men's…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 80900
• Published on 15/11/16 at 09:29

Ligue 1: HeartProtekt (defibrillators) becomes sleeve sponsor of Girondins de Bordeaux in 2016-17

HeartProtekt, a French company specialising in devices for the prevention of heart ailments, has become the official partner of FC Girondins de Bordeaux (Ligue 1) until the end of the 2016-17 season, on 04/11/2016. The logo of the company, which is headquartered in Cenon (Gironde, FRA), has…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 80775
• Published on 15/11/16 at 09:04