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©  Werder.de
Werder Bremen: McDonald's official supplier of the club, and inaugurates a McCafe at Weser-Stadion

McDonald's Deutschland, the German subsidiary of the American fast food chain, became an official supplier of SV Werder Bremen (Bundesliga) for three seasons (2016-2019), on 17/12/2016. Under the partnership, the club and McDonald's will inaugurate (in the Weser-Stadion, home of Werder Bremen), a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication, …
• Article # 83559
• Published on 21/12/16 at 09:08
©  Stoke City FC
Premier League: Q-railing (railings) continues its partnership with Stoke City FC until 2019-20

Q-railing, a German manufacturer of railings and balustrades for housing, buildings, and facilities open to the public (including sports arenas), will continue, for three seasons (2017-2020), as a "platinum" partner of Stoke City FC (Premier League), from 15/12/2016. Q-railing has been related to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication, …
• Article # 83471
• Published on 21/12/16 at 09:07
©  SC Freiburg
Bundesliga: Rothaus (brewery) continues its premium partnership with SC Freiburg until 2018-19

The German brewery Rothaus has extended, for two seasons (2017-2019), as a premium sponsor of SC Freiburg (Bundesliga), announced on 14/12/2016. This partnership, in the second level in the sponsorhsip hierarchy of the club, was originally scheduled to expire at the end of the 2016-17 fiscal year…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication, …
• Article # 83340
• Published on 19/12/16 at 17:34
©  Uwe Gruen
Bundesliga: Sovanta (IT systems) continues partnership with Hoffenheim until 2020

Sovanta, a German software and IT consulting company, has extended, for another two seasons (2018-2020) as a commercial partner of TSG 1899 Hoffenheim (Bundesliga), on 13/12/2016. Sovanta has been a partner of the German club since 2015-16, with an initial three-year contract estimated at €150,000…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 83432
• Published on 19/12/16 at 13:40
©  fcbarcelona.com
LaLiga Santander: Deezer (audio streaming) becomes official music partner of FC Barcelona

Deezer, the French platform for audio streaming and internet radio, became a global partner of FC Barcelona (LaLiga Santander), on 15/12/2016. The agreement, at the third level in the sponsorship pyramid of the Spanish club, makes Deezer is the official music partner of Barça. Deezer users will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 83324
• Published on 19/12/16 at 11:40
©  eintracht.de
Bundesliga: Mainova (energy) continues its partnership with Eintracht Frankfurt until 2018-19

Mainova, a German energy provider, will continue as a premium partner of Eintracht Frankfurt (Bundesliga) for two seasons (2017-2019), announced the two parties on 09/12/2016. Mainova, associated with Eintracht Frankfurt in 2002, had already extended its collaboration for the 2016-17 season on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 83162
• Published on 16/12/16 at 18:00
©  Manchester City FC
Manchester City: Heineken (beer) continues as official beer partner in the UK

The Dutch brewer Heineken NV extended its regional partnership with Manchester City FC (Premier League), the two parties announced on the 12/12/2016. Neither the length, nor the financial details of the partnership have been disclosed. Heineken is the official partner of Manchester City in the UK…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 83226
• Published on 16/12/16 at 18:00
©  FC Barcelona
LaLiga: BNN Technology regional sponsor of FC Barcelona in China for three seasons (2016-2019)

BNN Technology, a Chinese group specialising in content and technology services, has become a regional partner of FC Barcelona (LaLiga Santander) for three seasons (2016-2019), on 12/12/2016. As part of the agreement, BNN Technology will broadcast exclusive Barça content via NewNet, its platform…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 83258
• Published on 16/12/16 at 10:39
©  Deezer
Premier League: Deezer (music) becomes official audio streaming partner of Manchester United

Deezer, a French music streaming and internet radio platform, has become a global partner of Manchester United FC (Premier League), on 13/12/2016. With this agreement, the first level in sponsorship pyramid of the English club, Deezer becomes the official audio streaming partner of Manchester…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 83175
• Published on 15/12/16 at 12:25
©  Sampdoria.it
Serie A: Veratour (tour operator) becomes the main shirt sponsor Sampdoria until February 2017

Veratour SpA, an Italian tour operator specialising in holiday villages, has become the main shirt sponsor of the Genoa-based club UC Sampdoria (Serie A TIM) for two and a half months, on 09/12/2016. The partnership will end after the Palermo - Sampdoria match (Matchday 26 of Serie A TIM 2016-17)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 83043
• Published on 15/12/16 at 10:33