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©  FC Augsburg
Bundesliga: Müller (dairy) and FC Augsburg focus their activations on the subject of recruitment

Alois Müller GmbH & Co. KG, a German producer of dairy products, became a partner of FC Augsburg (Bundesliga), on the 04/11/2016. The partnership was negotiated by Lagardère Sports Germany, the German branch of the marketing and media rights agency and Lagardère Sports. The partnership is not…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 80675
• Published on 14/11/16 at 17:20
©  D.R.
Top 5 leagues: News Tank Football 2015-16 Attendance Report and 2016-17 Season Ticket Report

With the 2016-17 football season nearing one third of the way complete, please find below the News Tank Football 2016-17 Season Ticket Report, which shows the results of the season ticket marketing campaigns of all 98 top flight football clubs in the European Top 5 leagues (Premier League, LaLiga…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Clubs, Media Audiences, …
• Article # 78950
• Published on 10/11/16 at 16:31
©  Instagram
Nike: Cristiano Ronaldo extends as brand ambassador with a lifetime contract worth $1bn (press)

The US sports equipment manufacturer Nike has extended its partnership with the Portuguese international Cristiano Ronaldo, on 08/11/2016. The Real Madrid CF (LaLiga Santander) player has been a Nike brand ambassador since 2003. Neither the duration nor the amount of the contract were disclosed…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 80673
• Published on 10/11/16 at 15:29
©  Arsenal FC
Arsenal - Tottenham: partner SportPesa offered box at the Emirates for children with Down syndrome

SportPesa, the Kenyan operator of online sports betting and a partner of Arsenal FC (Premier League), offered their box at the Emirates Stadium to an association for children with Down syndrome, supported by the Foundation of the club, for the derby against Tottenham Hotspur FC (1-1, Matchday 11…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Social Responsibility, …
• Article # 80677
• Published on 10/11/16 at 13:30
©  Lagardère Sports
Borussia Dortmund: Lagardère Sports to open a business unit dedicated to the club in Düsseldorf

Lagardère Sports Germany will open, in Düsseldorf (GER) in early 2017, a new business unit specifically dedicated to Borussia Dortmund (Bundesliga), announced the German office of the media rights and marketing agency Lagardère Sports, on 04/11/2016. The unit, composed of five people, will bring…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Finance, …
• Article # 80591
• Published on 10/11/16 at 09:15
©  adidas
adidas: Real Madrid and Bayern Munich wear kits made from plastic waste in the oceans

The FC Bayern Munich - TSG 1899 Hoffenheim match (1-1, Matchday 10 of the 2016-17 Bundesliga), on 05/11/2016, saw Bayern wear a home kit made of plastic fibres collected from sea waste, announced German sports equipment supplier adidas on 04/11/2016. Real Madrid CF, another club equipped by…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Social Responsibility, …
• Article # 80451
• Published on 10/11/16 at 09:10
©  Deportivo La Corogne
LaLiga Santander: Luckia (sports betting) to be sleeve sponsor of Deportivo La Coruña for 2016-2018

Luckia Gaming Group, the Spanish operator of sports betting and gambling, both in physical points-of-sale and online, has become a sponsor of Deportivo La Coruña (LaLiga Santander) for the remainder of the 2016-17 season and for the 2017-18 fiscal year, from 31/10/2016. Luckia, whose company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 80588
• Published on 09/11/16 at 15:34
©  Richard Mille
Ligue 1: Richard Mille (watchmaker) official supplier of the Paris Saint-Germain for 2016-2019

The Swiss watchmaker Richard Mille has become an official supplier of Paris Saint-Germain (Ligue 1) for three seasons (2016-2019), from 02/11/2016. Under the partnership, two limited edition watches will be developed and made available exclusively at Richard Mille boutiques in Paris (FRA) and Doha…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 80410
• Published on 08/11/16 at 16:20
©  EFL
England: Carabao (energy drinks) acquires the naming rights to the League Cup (2017-2020)

Carabao, a Thai energy drink brand, has become the title sponsor of the EFL Cup, the English League Cup, and an official partner of the EFL, on 04/11/2016. The three season partnership (2017-2020), which will see the competition called the Carabao Cup, will begin in 2017-18.Carabao succeeds…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 80508
• Published on 08/11/16 at 15:19
©  AS Monaco
Ligue 1: Vicomte A. (clothing brand) official tailor of AS Monaco for two seasons (2016-2018)

Vicomte A., the French clothing brand, has become the official tailor of AS Monaco (Ligue 1) for two seasons (2016-2018), from 02/11/2016. Vicomte A. succeeds the French brand Scovandeli, the official tailor of the Monegasque club during 2014-2016. "Through this partnership the club is placed…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 80311
• Published on 08/11/16 at 09:20