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©  FC Metz
Ligue 1: Force Glass (screens) replaces Chad Tourism as main and back of shirt sponsor of FC Metz

FC Metz (Ligue 1) and Sport Vision Associates, the marketing agency of the club, will terminate the contract with the LC2 International group for the shirt sponsorship of the club by the Chad Tourist Office for three seasons (2016-2019), due to lack of payment of the amounts stipulated in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Legal, …
• Article # 86939
• Published on 13/02/17 at 16:29
©  thedroneracingleague.com
Drone Racing: Allianz (insurance) becomes title sponsor of the Drone Racing League (DRL)

Allianz has become the title sponsor of the Drone Racing League (DRL), the professional league for drone races, announced the German insurance conglomerate on 08/02/2017. The Allianz partnership is "multi-year" (five years, according to the specialised industry media). "As part of the Allianz…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 86935
• Published on 13/02/17 at 14:59
©  Sporting Clube de Portugal
Portugal: Italian brand Macron extends as kit supplier of Sporting Clube de Portugal until 2020-21

The Italian sport equipment brand Macron has extended, for four seasons (2017-2021), as the kit supplier of Sporting Clube de Portugal (Liga NOS), on 07/02/2017. Macron succeeded the German brand Puma as the supplier to the Lisbon club in the 2014 offseason. The amount is estimated at between €2m…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 86862
• Published on 13/02/17 at 11:29
©  Sporsora
Coca-Cola: T. Borra, ex-director of sponsorship for the Olympics, founds Sport Matters Consulting

The Frenchman Thierry Borra has left his executive position at the head of the sponsorship programme for the Olympics for the American beverages brand in late December 2016. He held this role since August 2006. Thierry Borra has founded the consulting firm Sport Matters Consulting, in January…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 86567
• Published on 10/02/17 at 17:14
©  FOTOSCHICCHI
Serie A TIM: FAAC (automatic doors) extends as Bologna FC shirt sponsor until 2017-18

FAAC (Fabbrica Automatismi Apertura Cancelli), an Italian manufacturer of automatic systems for opening and closing doors, has extended as the main shirt sponsor of Bologna FC 1909 (Serie A TIM) for the 2017-18 season, on 08/02/2017.The collaboration, which began in 2015-16, had been extended for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 86723
• Published on 10/02/17 at 16:48
©  sslazio.it
Serie A TIM: Italian kit supplier Macron extends with Lazio until 2022 (up to €5m / year)

The Italian sports equipment supplier Macron and SS Lazio (Serie A TIM) have formalised the extension, for five seasons (2017-2022), of their partnership, on 08/02/2017. Macron has equipped the Roman club since 2012-13. The new contract is valued at around €25m by the Italian media: €16 fixed…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 86780
• Published on 10/02/17 at 14:00
©  UD Las Palmas
LaLiga: Italian brand Acerbis to continue as kit supplier of Las Palmas for 2017-2019

The Italian brand Acerbis has extended, for two seasons, as the equipment supplier to UD Las Palmas (LaLiga Santander), on 01/02/2017. The collaboration between the two parties began in 2014-15, and which was set to end after the 2016-17 season, is now extended until the end of the 2018-19 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 86482
• Published on 09/02/17 at 18:02
©  Infront Sports & Media
Infront: Marco Sautner (GER) appointed co-managing director for Germany, on 27/01/2017

The German Marco Sautner, 40 years old, has been appointed co-managing director of Infront Germany with immediate effect, announced the Swiss marketing and media rights agency on 27/01/2017. This appointment is part of a structural reorganisation of Infront Germany (see below). Marco Sautner joins…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Legal, Marketing - Communication, …
• Article # 86559
• Published on 09/02/17 at 14:39
©  D.R.
LaLiga: SeePuertoRico.com (tourism) demoted from the front to the back of the Sevilla shirt

CTPR (Compañía de Turismo de Puerto Rico), the Puerto Rico Tourism Company (territory in the Caribbean associated but not incorporated into the USA) is lowering the level of its partnership with Seville FC (LaLiga Santander), announced on 01/02/2017. CTPR is thus demoted from first-level to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Legal, …
• Article # 86481
• Published on 08/02/17 at 09:17
©  youtube.com
2017 Super Bowl: Hyundai broadcasts a live advertisement with US military personnel in Poland

The South Korean automobile manufacturer Hyundai released an advertisement at the end of the 2017 Super Bowl (NFL championship game) with footage shot during the game, on 05/02/2017. This ad featured personnel at the US military base in Zagan (Poland), who were able to watch the game with their…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication, …
• Article # 86540
• Published on 07/02/17 at 15:19