Sponsors & Partners: archives (page 645/935)

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LaLiga: Playtika (mobile gaming) becomes main shirt sponsor of Sevilla FC for 2017-18

Playtika, an Israeli mobile gaming development company, has become the main shirt sponsor of Sevilla FC (LaLiga Santander) for the 2017-18 season, the club announced on 19/08/2017. The amount of the agreement is "several million euros".Playtika enjoys the status of major partner, the first level…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 100105
• Published on 28/08/17 at 17:28

Lagardère Sports announces the opening of its office in Shanghai, China

The sports marketing agency Lagardère Sports has formalised the opening of its office in China, in Shanghai, on 22/08/2017. This office was installed in December 2016, in the Jing'An district. "In China, which has rapidly become a major crossroads for sport business, the agency will use its…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 100053
• Published on 28/08/17 at 17:28

Olympics: Korea Electric Power Corp. (energy) official partner of PyeongChang 2018

Korea Electric Power Corp. (KEPCO), a Korean public energy group, has become a partner in the 2018 Olympic Winter Games in PyeongChang (South Korea), on 23/08/2017. KEPCO will enjoy the status of official partner, in the first level in the sponsorship hierarchy of PyeongChang 2018. The amount of…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 100215
• Published on 28/08/17 at 11:58

Premier League: Leagoo (smartphones) official partner of Tottenham Hotspur FC until 2021-22

Leagoo, a Chinese manufacturer of mobile phones and accessories, has become an official mobile partner of Tottenham Hostpur FC (Premier League) for five seasons (2017-2022), the club said on 17/08/2017. Leagoo will enjoy the status of official partner, the second level in the sponsorship hierarchy…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99783
• Published on 24/08/17 at 16:56

Serie A TIM: Segafredo Zanetti (coffee) becomes partner and official coffee of Juventus (2017-2020)

Segafredo Zanetti, an Italian coffee producer, has become an official partner of Juventus (Serie A TIM) for three seasons (2017-2020) on 22/08/2017. The partnership, in the third level in the sponsorship hierarchy of the club, makes of Segafredo the official coffee of Juventus. Segafredo Caf…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 99996
• Published on 24/08/17 at 16:55

NBA: Sharecare (health application) becomes Atlanta Hawks jersey sponsor (2017-2020)

Sharecare, a digital platform and mobile health and wellness application, has become the jersey sponsor of the Atlanta Hawks from the 2017-18 season, on 17/08/2017. It is a partnership of "several years" according to the NBA franchise, five years according to the US specialist media.As part of…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99900
• Published on 23/08/17 at 17:24

Premier League: Ladbrokes (betting) becomes official partner of Leicester City FC and Burnley FC

Ladbrokes, a British sports betting company, becomes an official sports betting partner, in the UK, of Burnley FC (Premier League) for three seasons (2017-2020) on 17/08/2017. The operator succeeds the online betting site 888sport.com. Ladbrokes will enjoy the status of official partner, the…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99895
• Published on 23/08/17 at 17:06

Bundesliga: Carlsberg (beer) exclusive partner of Hertha BSC Berlin from 2017-18

The Danish beer brand Carlsberg has become an exclusive partner of Hertha BSC (Bundesliga) from the 2017-18 season, indicated the club on 17/08/2017. This is in the third level in the sponsorship hierarchy of the Berlin club. Carlsberg, who was already a partner of Hertha BSC in the 2007-2013…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99832
• Published on 22/08/17 at 15:43

Bundesliga: €188m in revenue for the 2017-18 clubs from their main shirt sponsors

The 18 Bundesliga clubs will receive a minimum of €187.7m in revenue from their main shirt sponsorship contracts in the 2017-18 season, which began on 18/08/2017. This is nearly €6m more (+3.1%) than for the 2016-17 season (Nielsen Sports data).The six clubs that receive the most revenue from…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 99860
• Published on 22/08/17 at 12:14

NBA: Harley-Davidson (motorcycles) becomes jersey sponsor of the Milwaukee Bucks (2017-2020)

Harley-Davidson, an American motorcycle manufacturer, has become the jersey sponsor of the Milwaukee Bucks from the 2017-18 season, on 10/08/2017. This is a "multi-year partnership" according to the NBA franchise, which can run beyond 2019-20, the third and final season of the experimental jersey…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99704
• Published on 22/08/17 at 11:00