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Serie A TIM: SWM Motors (automobiles) becomes an official partner of Inter Milan until 2017-18

The Italian automobile manufacturer SWM Motors has become an official partner of FC Internazionale Milano (Serie A TIM), on 21/03/2017. The partnership, in the 4th level in sponsorship hierarchy of the club, runs until the end of the 2017-18 season. "The annual amount is a seven-digit figure for…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 89750
• Published on 23/03/17 at 18:26
©  Sporting Gijon
LaLiga Santander: CaixaBank (bank) a partner of Sporting Gijon until the end of the 2016-17 season

The Spanish bank CaixaBank has become an official partner of Real Sporting de Gijon (LaLiga Santander), on 15/03/2017. This partnership, in the second level in the sponsorship hierarchy of the club, runs until the end of the 2016-17 season. The partnership between Sporting Gijon and CaixaBank will…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 89636
• Published on 22/03/17 at 18:26
©  LFP
LFP: French League appoints Havas S&E agency to market the naming rights to Ligue 1

Havas Sports & Entertainment, the French sports marketing, entertainment, and communications agency of the Havas group, has been entrusted by the LFP to market the title naming rights partnership of Ligue 1, announced the company on 16/03/2017."We are proud and happy to mobilise to put our…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Sponsors - Partners, …
• Article # 89473
• Published on 22/03/17 at 13:39
©  NTF
All the latest interviews from News Tank Football (LaLiga, virtual reality, Eurosport, Supponor)

Please find below a selection of some the most recent News Tank Football interviews, including extended conversations with:• Damien Neymarc, head of marketing at Hisense France• Andreas Jung and Stefan Mennerich, board member and head of media, respectively, at FC Bayern Munich• Alex Aranzabal…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 89151
• Published on 21/03/17 at 17:13
©  Real Madrid
LaLiga Santander: Mahou (beer) renews its partnership with Real Madrid until 2018-19

The Spanish beer Mahou Cinco Estrellas renewed its partnership with Real Madrid CF (LaLiga Santander), on 17/03/2017. This second-level partnership in sponsoring hierarchy of the club now runs until the end of the 2018-19 season. Mahou San Miguel has been a partner of Real Madrid since the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 89545
• Published on 21/03/17 at 17:12
©  Sao Paulo FC
Under Armour: record turnover (€4.6bn) and profit for the sports equipment brand in 2016

Under Armour posted a record turnover $4.8bn (€4.6bn on 31/12/2016) for the 2016 fiscal year (from 01/01 to 31/12/2016), up 21.8% compared to 2015 ($3.96bn / €3.64bn), announced the American sports equipment brand on 31/01/2017. However, the turnover is down 2.5% to 4% compared to the projections…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Legal, …
• Article # 86658
• Published on 21/03/17 at 12:15
©  adidas Group
adidas: turnover +18% in 2016 (€19.3bn), net profit +52% to €1.02bn

adidas Group posted a turnover of €19.3bn in the 2016 financial year (from 01/01 to 31/12/2016), up 18% compared to 2015 (€16.9bn) , announced the German sports equipment brand on 08/03/2017. The adidas brand accounted for 84.6% of the Group's revenues (€16.3bn), ahead of Reebok (€1.8bn, 9.7% of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 89142
• Published on 21/03/17 at 10:10
©  Atalanta Bergame
Atalanta BC (Serie A TIM): Italpol (security) becomes a partner and Euroservice (logistics) extends

Italpol, an Italian services and security solutions company, has become an exclusive partner of Atalanta BC (Serie A TIM) on 08/03/2017. This is a second level partnership in the club's sponsorship hierarchy."This partnership with Atalanta is an excellent opportunity for us to increase our brand…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 89439
• Published on 20/03/17 at 19:10
©  Manchester City
Premier League: Manchester City first club to announce a sleeve sponsor (Nexen Tire) for 2017-18

The South Korean tyre manufacturer Nexen Tire, a partner of Manchester City FC (Premier League) since 07/08/2015, has expanded its agreement and become the shirt sleeve sponsor of the club from 2017-18, the Manchester City announced on 17/03/2017 . Manchester City thus become the first Premier…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 89571
• Published on 20/03/17 at 16:50
©  Tag Heuer
Tag Heuer (watchmaker): Spaniard Andrés Iniesta (FC Barcelona) a new brand ambassador

The Spanish international midfielder of FC Barcelona (LaLiga Santander), Andrés Iniesta, has become an ambassador of the Swiss watchmaker Tag Heuer, on 16/03/2017. The announcement comes ten days after another ambassador contract for Tag Heuer with an athlete: the rugby player Dan Carter (New…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 89558
• Published on 20/03/17 at 15:44