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©  Tag Heuer
China: Tag Heuer (watchmaker) becomes official watch of the Chinese national team

The Swiss watchmaker Tag Heuer has become the official watch of the Chinese Football Association (CFA) and the Chinese national team, on 20/03/2017. Neither the duration of the partnership, the amount, nor the activation programme have been disclosed. Tag Heuer has been the official timekeeper and…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 90457
• Published on 03/04/17 at 12:09
©  Eintracht Francfort
Bundesliga: Daniel Herlet named director of sponsorship for Eintracht Frankfurt

Daniel Herlet, 39 years old, has been named the new director in charge of sponsorship for Eintracht Frankfurt (Bundesliga) since January 2017, announced the German club on 24/03/2017.Daniel Herlet previously worked, since 2013, at Sky Deutschland and notably at the post responsible for sports…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 90519
• Published on 03/04/17 at 09:40
©  Malaga CF
LaLiga Santander: Selected (clothing) extends its fashion partnership with Malaga CF

The Danish fashion brand Selected has extended its partnership with Malaga CF (LaLiga Santander), on 15/03/2017. This is a 4th level partnership in the sponsorship hierarchy of the club. Selected will now also outfit the technical staff during matches and club events, whereas before only players…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 90300
• Published on 31/03/17 at 17:09
©  Real Madrid
LaLiga: Movistar (telecom) becomes "connecting partner" of Real Madrid until 2017-18 (€15m in total)

Movistar, a brand of the Spanish telecommunications group Telefónica, has become the "connecting partner" of Real Madrid CF (LaLiga Santander), on 30/03/2017. This partnership, in the 2nd level in the sponsorship hierarchy of the club, concerns both the football first team of Real Madrid, but also…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 90398
• Published on 31/03/17 at 14:05
©  mainz05.de
Sponsorship: Vauxhall to end sponsorship of the four UK "Home Nations" after 2018 World Cup

The automakers General Motors and Groupe PSA have concluded an agreement under which the Opel / Vauxhall subsidiary of GM and the European operations of GM Financial will join the Groupe PSA, in a transaction that values these activities at €1.3bn and €0.9bn, respectively, on 06/03/2017. With the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 88762
• Published on 30/03/17 at 18:14
©  BNN Technology
Arsenal FC: BNN Technology expands partnership with coach training programme in China

BNN Technology, a Chinese group specialising in technology content and services, has expanded its partnership with Arsenal FC (Premier League), on 24/03/2017. BNN Technology is the lottery partner of Arsenal in China for the 2015-2018 period , since 09/09/2015. Under the new agreement, Arsenal FC…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 90258
• Published on 30/03/17 at 17:01
©  UEFA
Champions League: UEFA invites companies to become partners of the tournament (2018-2021)

UEFA has invited companies to become partners of the Champions League, announced TEAM Marketing AG on 27/03/2017. The Swiss agency markets the commercial and broadcasting rights to UEFA club competitions club. Three product categories are open to partnerships: • Non-Alcoholic Drinks / Soft Drinks…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 90299
• Published on 30/03/17 at 12:24
©  International Champions Cup
2017 International Champions Cup: Audi and five other companies partners of the Chinese stage

Audi (GER, automobile manufacturer), Emirates (UAE, airline), and four Chinese companies - Kaisa Culture Group (ticketing), Der (flooring), Wuciyuan Herbal Products (nutrition products), and Neo Online (financial services) - have become partners of the Chinese stage of the 2017 International…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Rights Acquisitions, …
• Article # 90180
• Published on 30/03/17 at 11:00
©  KFC
eSports: fast food chain KFC is launching recruitment tournaments to create its e-Football Team

The fast food chain KFC (Kentucky Fried Chicken) will select four players for its new "e-Football Team", an eSports team for the video game FIFA 17 (Xbox One), announced on 15/03/2017. The four players will be €300 per month for one year. KFC is organising three online tournaments (the first on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 90078
• Published on 29/03/17 at 18:42
©  Afflelou
Belgium: Alain Afflelou (eyewear) becomes a partner of the Federation through the 2018 World Cup

The French eyewear brand Alain Afflelou has become a partner of the the Royal Belgian Football Association on 17/03/2017. The partnership runs through the 2018 World Cup. The deal was negotiated by the Lagardère Sports agency. As part of this partnership, Alain Afflelou gets visibility into on the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 90253
• Published on 29/03/17 at 15:29