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©  MLS
MLS: Continental (tyres) renews its partnership with the League "for several years"

The German tyre brand Continental has renewed its partnership with MLS for "several years", announced the North American professional football league on 03/03/2017. This partnership is in the first level in the sponsorship hierarchy of the league. Continental has been an "official partner" and…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 88946
• Published on 13/03/17 at 13:00
©  agardere-sports
France: Café Grand'Mère activate partnership with RC Lens (Ligue 2) with "Grandmother's Day"

Grand'Mère, a French coffee brand of the Dutch Jacobs Douwe Egberts group, activated their partnership with RC Lens (Domino's Ligue 2) during the game against Valenciennes FC (2-0, Matchday 27) by sending out eleven grandmothers, dressed in the colours red and gold (see below), at the end of…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 88819
• Published on 13/03/17 at 11:15
©  CSL
Chinese Super League: Tag Heuer (watchmaker) launches a "CSL" stamped watch

The Swiss watchmaker Tag Heuer has activated its partnership with the Chinese Super League by launching a "CSL" stamped watch, announce the brand of the LVMH group and the Chinese Professional Football League at a joint press conference in Jinan (China) on 04/03/2017. Tag Heuer became the Official…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 88912
• Published on 10/03/17 at 13:39
©  Heineken
Rugby: Heineken (beer) becomes a global partner (first level) of the 2019 World Cup in Japan

The Dutch beer conglomerate Heineken has renewed and upgraded partnership with World Rugby to become a "global partner" of the 2019 Rugby World Cup in Japan, announced the two entities on 02/03/2017. This is a top-level partnership in the sponsorship hierarchy of World Rugby. Heineken has been a…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 88764
• Published on 10/03/17 at 12:09
©  nordphoto
Bundesliga: Umbro to succeed Nike as the kit supplier to Werder Bremen (2018-2023)

The American brand, of British origin, Umbro will succeed Nike as the equipment supplier to SV Werder Bremen (Bundesliga) from the 2018-19 season, the club announced on 07/03/2017.This partnership, in the first level in the sponsorship hierarchy of the club, covers five seasons (2018-19 to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 88861
• Published on 10/03/17 at 10:20
©  Girondins de Bordeaux
Bordeaux: Sweetcom (energy solutions) becomes the main shirt sponsor for home games (2017-2019)

Sweetcom, a French group specialising in consulting, diagnosis, and solutions for energy renovation of housing, has become a "major partner" and main shirt sponsor of FC Girondins de Bordeaux (Ligue 1), on 03/03/2017. The contract, the first level in the sponsoring hierarchy of the club, covers…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 88650
• Published on 09/03/17 at 17:37
©  Star
LaLiga Santander: Star (beer) becomes a regional partner of FC Barcelona in Nigeria

Star, a beer brand owned by Nigerian Breweries, has become a regional partner of FC Barcelona (LaLiga Santander) in Nigeria, announced the brand on 03/03/2017. The duration and amount of the agreement were not disclosed. As part of this partnership, Star can use the image of FC Barcelona for its…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 88758
• Published on 09/03/17 at 11:45
©  WBA
Premier League: IGOFX (forex) becomes regional partner of West Bromwich Albion in Asia until 2017-18

IGOFX, a trading platform for foreign exchange (forex) and registered in Vanuatu, has become a regional partner of West Bromwich Albion FC (Premier League) in Asia, announced the club on 02/03/2017. The partnership runs to the end of the 2017-18 season. As part of this partnership, brokered by the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 88571
• Published on 08/03/17 at 17:05
©  Kellogg's
MLS: Kellogg's becomes "snack" partner of the league, via its Cheez-It and Pringles brands

Cheez-It and Pringles (snacks), two brands of US food group Kellogg's, have become "official snacks" of MLS for "several years", announced the North American professional football league, on 02/03/2017. Kellogg's succeeds its US counterpart the Mondelez group, the snack partner of MLS since 2015…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 88727
• Published on 08/03/17 at 15:00
©  manutd.com
Premier League: Aladdin Group (food e-commerce) becomes a global partner of Manchester United

Aladdin Group, owner and manager of the Malaysian e-commerce site AladdinStreet.com, has become a global partner of Manchester United FC (Premier League), on 01/03/2017. AladdinStreet.com is "the world’s first dedicated premium quality products and Halalan Toyyiban focused e-marketplace", launched…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 88496
• Published on 07/03/17 at 18:31