Sponsors & Partners: archives (page 647/935)

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©  The FA

FA Cup: Emirates (airline) extends its title naming rights partnership until 2020-21

The Emirati airline Emirates has retained the title naming rights to the FA Cup for three more seasons (2018-2021), announced the FA on 09/08/2017. Emirates enjoys the status of a first level partner in the sponsorship hierarchy of the oldest football competition in the world (first edition in…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 99491
• Published on
©  EFL_EA Sports

EFL: EA Sports (video games) extends as official partner of the League and iFollow OTT service

EA Sports, an American video game company, has extended and expanded its partnership with the EFL for six seasons, until 2022-23, announced the two parties on 03/08/2017. The publisher, who have been officially licensed by the EFL since 2009-10, becomes an official partner, in the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 99409
• Published on
©  UEFA

UEFA: Volkswagen partner of national team competitions for 2018-2022, including Euro 2020

The German automobile manufacturer Volkswagen has become the "mobility partner" of UEFA's national team competitions for the 2018-2022 period, announced the European body on 09/08/2017. This is a global partnership, in the first level in the sponsorship hierarchy of UEFA, valued at at least €40m…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Merchandising - Licensing, …
• Article # 99449
• Published on
©  Borussia Dortmund

Borussia Dortmund: Opel (automobiles), "champion" partner and shirt sponsor until 2021-22

Opel, a German automobile manufacturer, is extending its "champion" partnership (2nd level) for four seasons (2018-2022) and expanding it by becoming the shirt sleeve sponsor of Borussia Dortmund (Bundesliga) for five seasons (2017-2022), announced the club on 03/08/2017. The annual fixed amount…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99336
• Published on
©  Valenciacf.com

LaLiga: Alfa Romeo (automobiles) becomes shorts sponsor of Valencia CF for 2017-18

Alfa Romeo, an Italian automaker, has become a premium partner and shorts sponsor of Valencia CF (LaLiga Santander), on 03/08/2017. The Alfa Romeo logo will now be visible on the front left side of the Spanish club's shorts during the 2017-18 season.Alfa Romeo will enjoy the status of a premium…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99381
• Published on

Ligue 1 Conforama: Winamax (betting) extends partnership with Olympique de Marseille for 2017-18

Winamax, the French sports betting and online poker operator, has renewed its partnership with Olympique de Marseille (Ligue 1 Conforama) for the season 2017-18, on 04/08/2017. Winamax and Olympique de Marseille have been partners since the 2015-16 season.Winamax enjoys the status of a premium…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 99410
• Published on
©  MLS

MLS: adidas extends as league-wide kit and sports equipment supplier for $700m (€590m) until 2024

The German sports equipment manufacturer adidas has extended as the collective, league-wide kit and sports equipment supplier to MLS through the 2024 season, the two parties announced on 02/08/2017. The current contract had been scheduled to end after the 2018 season. adidas has been a partner of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Finance, …
• Article # 99240
• Published on
©  PSG

Neymar: "3rd most popular player in China, with 20% of fans identifying him" (Brand Finance)

In China, "Neymar was identified as the 3rd most popular player in the country, with 20% of fans identifying him among their favourite players. This number is likely to rise following the media interest that Neymar’s record-breaking transfer from Barcelona to PSG has generated," according to the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 99371
• Published on
©  Paris Saint-Germain

Neymar: "With him, Paris Saint-Germain open the doors to South America and Asia" (L. Maltese, Kedge)

"It is impossible to know how much the arrival of Neymar will allow Paris Saint-Germain to generate in terms of sponsorship revenue and additional partnerships, because the effects of such an acquisition are indirect alongside the existing attractiveness of the Paris Saint-Germain brand, notably…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 99324
• Published on
©  Neymar Jr

Neymar: third footballer in the world, after C. Ronaldo and Messi, in terms of sponsorship revenue

The Brazilian international Neymar Jr, who signed a five-year contract with Paris Saint-Germain (Ligue 1 Conforama) on 03/08/2017, is the ambassador of many international brands, including Nike (sports equipment), Gillette (hygiene products, Procter & Gamble group), Red Bull (energy drinks)…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 99220
• Published on