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©  n/a
"We have to bring our Bavarian brand to the world without changing it" (S. Mennerich, Bayern Munich)

"There is just one brand of Bayern Munich, which is our Bavarian brand. What we have to do is bring our brand - our Bavarian presence - to the world without changing it. So we have to reach people through our platforms using our Bavarian identity, and this is the same in both Germany and abroad,…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 83120
• Published on 20/02/17 at 14:49
©  LAFC
MLS: Panasonic, Los Angeles FC partner for the launch of the future Banc of California stadium

Panasonic, the Japanese electronics group, has become the digital solutions provider and partner of Los Angeles FC (MLS) for the launch of its future stadium, the Banc of California Stadium (22,000 capacity, scheduled delivery in 2018), on 09/02/2017. Los Angeles FC will debut in the North…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 87204
• Published on 17/02/17 at 11:00
©  G-League
NBA: Gatorade (sports drink) acquires naming rights to the D-League (minor league) from 2017-18

Gatorade, the sports drink brand in the US conglomerate PepsiCo, has acquired the naming rights to the NBA Development League (NBA minor league for player development) from the 2017-18 season, on 14/02/2017. Neither the duration nor the amount of the deal were disclosed. PepsiCo is an official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 87284
• Published on 17/02/17 at 10:26
©  DC United
MLS: Audi (automobiles) acquires the naming rights to the future stadium of DC United, Audi Field

Audi, the German automobile manufacturer, has acquired the naming rights to the future stadium of DC United (MLS), on 15/02/2017. The 20,000 capacity enclosure, whose construction cost is estimated at $300m (€282.2m as of 16/02/2017) and scheduled to be inaugurated in 2018, will be called Audi…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 87279
• Published on 16/02/17 at 17:39
©  Arsenal FC
Premier League: MTN (telecom) becomes a regional partner of Arsenal FC in Nigeria

The Nigerian telecommunications company MTN has become a regional partner Arsenal FC (Premier League), announced the English club on 04/02/2017. MTN becomes the "official mobile network" of the London club in Nigeria. Neither the contract nor its valuation were disclosed.As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 87042
• Published on 16/02/17 at 16:08
©  UEFA
Champions League: adidas presents the "Final Cardiff 2017", the official ball of the knockout phase

The German sports equipment supplier adidas has presented the "Final Cardiff 2017", the official ball of the knockout phase of the 2016-17 Champions League, on 13/02/2017. This ball will be used from the knockout stages of the competition, which began on 14/02/2017 until the final at the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 87112
• Published on 15/02/17 at 11:00
©  UEFA
2016-17 Champions League: Round of 16 games begin on 14 and 15/02/2017

The 2016-17 Champions League returns with the beginning of the home-and-away games of the Round of 16 on Tuesday 14 and Wednesday 15/02/2017. PSG - Barcelona, Bayern Munich - Arsenal, Napoli - Real Madrid, and AS Monaco - Manchester City are some of the key matchups of the first phase of the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 87090
• Published on 14/02/17 at 18:40
©  Lionel Messi
adidas: Lionel Messi extends his contract brand ambassador "for several years"

Lionel Messi has extended his partnership with adidas "for several years," announced the Argentina international and FC Barcelona (LaLiga Santander) player on his Facebook page on 10/02/2017. The duration and amount of the new contract have not been officially communicated. The five-time Ballon…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication, …
• Article # 87060
• Published on 14/02/17 at 15:54
©  Pepsi
Champions League: Pepsi activate partnership with the campaign "We Know How Much It Means"

Pepsi, the beverage brand of the US group PepsiCo, has activated its partnership with the Champions League by launching the "We Know How Much It Means" marketing campaign, on 08/02/2017. With this campaign, "Pepsi turns the focus to the fans themselves and the multitude of moments that stir our…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 87004
• Published on 14/02/17 at 11:50
©  Rookie Award
Bundesliga: partner Tag Heuer launches the "Rookie Award", to reward the best U-21 player

The DFL and its partner Tag Heuer (watchmaker) have launched the "Rookie Award", a prize rewarding the best players under 21 years of age (at the start of the 2016-17 season) in the Bundesliga, on 07/02/2017. The nominees are selected based on their performance, and based on the official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 86995
• Published on 14/02/17 at 10:10