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©  D.R.
NBA: Chicago Bulls and Houston Rockets become the 26th and 27th franchises to get a jersey sponsor

Zenni Optical, an American online eyewear retailer, and ROKiT Phones, a subsidiary of the US telecommunications company ROKiT, have become the respective jersey sponsors of the Chicago Bulls and Houston Rockets (NBA) "beginning with the current, 2018-2019 season," according to the National…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 131601
• Published on 19/10/18 at 15:10
©  Leaders
Leaders: Sport Business Summit in Abu Dhabi (United Arab Emirates) on 30 and 31/01/2019

A cycle of Leaders Sport Business Summit conferences will be hosted at the Bab Al Qasr Hotel in Abu Dhabi (United Arab Emirates) on 30 and 31/01/2018. Leaders, organiser of the sports business event, concluded a three-year agreement with Abu Dhabi Sports Council (ADSC) on 28/03/2018. "The two…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 131588
• Published on 19/10/18 at 13:20
©  DFB_Fanatics
DFB: Fanatics, official merchandising distributor of the German federation from January 2019

Fanatics, a US manufacturer and distributor of licensed sports products, has become the official merchandising distributor of the DFB "from January 2019," according to the DFB on 18/10/2018. As part of the agreement, Fanatics will manage "design and production of fan apparel, accessories…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Merchandising - Licensing
• Article # 131574
• Published on 19/10/18 at 12:00
©  LaLiga
LaLiga: Kelme, most represented equipment supplier in 2018-19 (4 clubs), €234m for the 20 clubs

With four of the 20 clubs (20% of the total) under contract, the Spanish brand Kelme is the most represented equipment supplier in LaLiga Santander in 2018-19. Kelme dethroned the German brand adidas, the most represented equipment supplier in the Spanish first division since 2015-16. This is…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 131523
• Published on 19/10/18 at 11:19
©  D.R.
Bundesliga: Verimi (digital services) partner of Hertha BSC and SV Werder Bremen for 2018-19

Verimi, a German digital services company, has become a partner of Hertha BSC (Bundesliga) "for at least one year," according to the Berlin club on 17/10/2018. Verimi has the status of official partner. The agreement was negotiated via Lagardère Sports, a subsidiary of the sports marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 131561
• Published on 19/10/18 at 10:09
©  D.R.
Premier League: Tinder activates its partnership with Manchester City via a YouTube video

Tinder, a dating application based on geographical proximity, has activated its partnership with Manchester City FC (Premier League) via a YouTube video featuring three players from the club (Raheem Sterling, Leroy Sané and Benjamin Mendy) who give their dating tips to a Tinder user, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 131460
• Published on 18/10/18 at 12:50
©  D.R.
NBA: Norwegian (airline), presenting partner of the Wizards - Knicks game in London on 17/01/2019

Norwegian, a low-cost Norwegian airline, has become the presenting partner of the NBA London Game 2019, a regular season National Basketball Association game between the Washington Wizards and the New York Knicks, relocated to the O2 Arena in London (GBR) on 17/01/2019, according to the NBA on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 131370
• Published on 17/10/18 at 17:40
©  Sporsora
Sporsora: "In terms of naming rights, it is stadiums that seek us now'" (J-M Pailhol, Allianz)

"In terms of naming rights, we went from 'push' to 'pull', in other words, it is stadiums that seek us now, not the other way around. But we want to go further than just naming rights, to go from a cost centre (paying for the rights) to a profit centre (generating income alongside the club)," said…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 131308
• Published on 17/10/18 at 15:40
©  FC Barcelona
FC Barcelona: Samba Financial Group (bank) extends as a regional partner of the club in Saudi Arabia

The Saudi bank Samba Financial Group has extended as a regional partner of FC Barcelona (LaLiga Santander) for five seasons until 2022-23, on 15/10/2018. Samba Financial Group has been linked to FC Barcelona since an initial three-season agreement, (2013-2016), with two optional additional…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 131350
• Published on 17/10/18 at 14:15
©  @CreditAgricole
Women's World Cup 2019: Crédit Agricole becomes the third national supporter after Arkema and SNCF

The French bank Crédit Agricole has become an "official national supporter" of the 2019 Women's World Cup on 16/10/2018. The competition will take place in France from 07/06 to 07/07/2019. "As part of its commitment to the French Football Federation (FFF), Crédit Agricole is already a sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 131306
• Published on 17/10/18 at 13:10