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©  OM
Ligue 1 Conforama: Puma the most represented equipment supplier in 2018-19 (five clubs)

With five of the 20 clubs (25%) under contract, the German brand Puma is the most represented equipment supplier in the Ligue 1 Conforama during the 2018-19 season. This is a first since 2012-13 (date of the first survey conducted by News Tank Football), as the American brand Nike has been…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 131934
• Published on 25/10/18 at 11:20
©  D.R.
Scotland: Betfred (sports betting) extends as title sponsor of the Scottish League Cup until 2019-20

Betfred, British sports betting operator, has extended as title sponsor of the The Betfred Cup, the Scottish League Cup organised by the Scottish Professional Football League (SPFL), "until at least the end of season 2019-20", according to the SPFL on 22/10/2018. The initial three season…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 131935
• Published on 24/10/18 at 13:00
©  D.R.
LaLiga Santander: Uber (car hire application), official partner of Sevilla FC and Real Betis Balompé

Uber, the car hire and/or delivery on demand mobile application, has become the "official mobility and innovation partner" of two LaLiga Santander clubs from Seville (ESP), Sevilla FC and Real Betis Balompié, on 23/10/2018. Uber has the status of official partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 131871
• Published on 24/10/18 at 09:35
©  D.R.
Asics: Andrés Iniesta, former Spanish international, becomes an ambassador of the Japanese brand

Andrés Iniesta, former Spanish international currently playing for Vissel Kobe (J.League, Japan), has become an ambassador of the Japanese equipment manufacturer Asics, on 22/10/2018. "The football player will support the brand through product placement and promotions, as well as delivery of the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 131849
• Published on 23/10/18 at 15:30
©  Natwest
Rugby: HSBC to replace NatWest (RBS) as title sponsor of the Six Nations 2019 (The Guardian)

The British bank HSBC has obtained the naming rights for the Six Nations rugby tournament from the 2019 edition, according the British newspaper The Guardian, on 21/10/2018. HSBC is already the title sponsor of the World Rugby Sevens Series until 2023 (see below). The Scottish bank RBS (Royal…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Marketing - Communication
• Article # 131799
• Published on 23/10/18 at 12:20
©  Cagliari Calcio
Serie A TIM: Macron, the most represented equipment supplier in 2018-19 with 5 clubs under contract

With five of the 20 clubs (25%) under contract, the Italian brand Macron is the most represented equipment supplier in the Serie A TIM in 2018-19, for the third consecutive season, after 2017-18 (four clubs) and 2016-17 (three clubs, tied with Nike, Joma and Kappa). In 2018-19, Macron is…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 131785
• Published on 23/10/18 at 10:30
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 131723
• Published on 23/10/18 at 09:35
©  D.R.
Bundesliga: Eintracht Frankfurt to internalize its marketing activities from 01/07/2019

Eintracht Frankfurt (Bundesliga) will internalize its own marketing activities from 01/07/2019, according to the club, following a unanimous decision from the Executive Board and the Supervisory Board on 18/10/2018. The partnership with Lagardère Sports Germany (formerly Sportfive), exclusive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 131717
• Published on 22/10/18 at 14:20
©  ATP Next Gen
Tennis: Tag Heuer becomes the "official watch and timekeeper" of the Next Gen ATP Finals 2018

The Swiss watchmaker TAG Heuer has become, with the Italian Tennis Federation (FIT), the "official watch and timekeeper" of the Next Gen ATP Finals 2018, on 19/10/2018. As part of the deal, for the end-of-season tournament involving the seven top-ranked players in the ATP rankings, plus a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 131707
• Published on 22/10/18 at 12:50
©  Premier League
Premier League: adidas, the most represented equipment supplier in 2018-19 (six clubs)

With six of the 20 clubs under contract (30%), the German brand adidas is the most represented equipment supplier in the Premier League in 2018-19. adidas reclaims its title as the most represented equipment supplier of the Premier League which it held from 2014-15 to 2016-17, until it was…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 131673
• Published on 22/10/18 at 12:10