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©  FC Barcelona
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 131396
• Published on 17/10/18 at 09:20
NBA: "Most powerful sports brand in the world", the basketball league is back on Tuesday 16/10/2018

The NBA is the most powerful sports brand in the world, ahead of Real Madrid CF (LaLiga Santander), FC Barcelona (LaLiga Santander), the NFL, and the Premier League, according to a study by the British firm POWA Index on 06/10/2018. "We've built a huge global community on social networks, and…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 131132
• Published on 16/10/18 at 18:40
©  Leaders
Leaders 2018: "Our audience is global and young" (Nate Nanzer, vice-president of Overwatch)

"We have the commercial approach of any other sport with a franchise model. What’s most attractive about our audience is that its global and young (around 20 years old)," said Nate Nanzer, vice-president and commissioner of the Overwatch League, at the 2018 Leaders Sport Business Summit, featuring…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 131265
• Published on 16/10/18 at 18:00
©  KTO
Serie A TIM: KTO (sports betting), regional partner of SSC Napoli (Latin America and Africa)

KTO, an online sports betting operator, has become a regional partner of SSC Napoli (Serie A TIM) in Latin America and Africa, on 11/10/2018. The duration of the partnership has not yet been communicated. The operator KTO, launched in June 2018, belongs to the Bravalla BV group, based in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Betting
• Article # 131214
• Published on 16/10/18 at 14:00
©  Formule E
Formula E: Heineken, official beer and cider of the world championship for five years (2018-2022)

The Dutch beer brand Heineken has become the official beer and cider of the ABB FIA Formula E Championship, the electric car racing world circuit, "for five years" for the 2018-2022 cycle, on 15/10/2018. Heineken has the status of official partner, the fourth level in the sponsorship hierarchy of…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 131110
• Published on 15/10/18 at 18:19
©  D.R.
Basketball: Express (American clothing brand) launches an NBA-licensed men's clothing collection

Express, an American clothing brand, has expanded and extended its partnership with the National Basketball Association as part of a "multi-year" agreement, on 09/10/2018. Express will propose several activations during the 2018-19 season, including the launch of "an NBA-licensed collection in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 131011
• Published on 15/10/18 at 17:40
©  D.R.
eSports: Epsilon eSports becomes a partner of Manchester City to participate in Gfinity Elite Series

Epsilon eSports, a Belgian company specialised in eSports, has become a partner of Manchester City FC (Premier League) on 11/10/2018. "The collaboration sees Manchester City eSports join Epsilon's slot in the Gfinity Elite Series (eSports competition, fourth edition) to compete in the FIFA 19…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 131090
• Published on 15/10/18 at 16:20
©  Stade Rennais FC
Ligue 1 Conforama: Samsic, shirt sponsor of Stade Rennais FC since 2004, extends until 2023-24

Samsic, a French multi-service group (HR, cleaning, security, environment) and main shirt sponsor of Stade Rennais FC (Ligue 1 Conforama) since 2004, has extended its partnership with the Brittany club for five years, until 2023-2024, on 11/10/2018. Samsic has the status of "official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 131007
• Published on 15/10/18 at 11:49
©  D.R.
NBA: Joel Embiid (Philadelphia 76ers) becomes ambassador of the equipment manufacturer Under Armour

Joel Embiid, a Cameroonian basketball player for the Philadelphia 76ers (NBA), has become an ambassador of the American equipment manufacturer Under Armour, according to the brand on 10/10/2018. The Sixers player had been an ambassador of the German equipment manufacturer adidas since joining the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 130989
• Published on 12/10/18 at 17:28
©  D.R.
Spain: Mazda (car manufacturer) extends as an official partner of LaLiga until 2019-20

Mazda, a Japanese automobile manufacturer, has extended its partnership with LaLiga for two seasons (2018-2020), according to Spanish league on 11/10/2018. The brand has been the "official vehicle" of LaLiga since the 2015-16 season after an agreement signed on 19/08/2015. Mazda has the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 130979
• Published on 12/10/18 at 15:19