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©  Linkedin
"Licensing and merchandising has unlimited growth potential" (B. Schwobthaler, Licensing for Growth)

"Unlike stadium capacity, licensing and merchandising (L&M) has unlimited potential growth, and particularly in international markets. This is where you have a lot of fans who are not able to go to the stadium, but who will still buy products if products were available to them. Or if products were…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 134290
• Published on 03/12/18 at 16:00
©  D.R.
Ligue 1 Conforama: Partedis (building products) shirt sponsor of Girondins de Bordeaux for 3 matches

Partedis, a French company specialised in the distribution of building products, has become the main shirt sponsor of FC Girondins de Bordeaux (Ligue 1 Conforama) for three games during the 2018-19 season, according to the Bordeaux club on 30/11/2018. Partedis is one of the "privileged…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 134776
• Published on 03/12/18 at 14:50
©  D.R.
adidas: four limited edition jerseys available on the FIFA 19 video game (EA Sports) and in stores

The German equipment manufacturer adidas and the American video game publisher EA Sports, have launched a series of limited edition Real Madrid CF (LaLiga Santander), Manchester United FC (Premier League), FC Bayern Munich (Bundesliga) and Juventus FC (Serie A TIM) jerseys on the FIFA 19 video…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, esport - gaming
• Article # 134713
• Published on 03/12/18 at 12:55
©  @MGMResortsItls
Sports Betting: MGM Resorts (hotels and casinos) official MLB gaming and entertainment partner

MGM Resorts, an American chain of hotels and casinos, has become the first official gaming and entertainment partner of Major League Baseball (MLB) as part of a "multiyear agreement," according to MLB, on 27/11/2018. MLB is the third major league in North America to sign with MGM Resorts after the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 134576
• Published on 30/11/18 at 17:39
©  Atlético de Madrid
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 134620
• Published on 30/11/18 at 12:29
©  Sevilla FC
LaLiga Santander: Robles Restaurantes extends its partnership with Sevilla FC until 2022-23

Robles Restaurantes, a Spanish restaurant chain, has extended as a partner and the "official restaurant" of Sevilla FC (LaLiga Santander) for five seasons, until end 2022-23, on 27/11/2018. Robles Restaurantes has the status of official partner, the second level in the sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 134564
• Published on 29/11/18 at 17:50
©  Atlético de Madrid
Atlético de Madrid: Nibank (bank), regional partner of the club in the Caribbean and South America

Nibank, based in the Dominican Republic, Antigua and Barbuda, has become a regional partner of Club Atlético de Madrid (LaLiga Santander) in the Caribbean and South America for four seasons, until the end of the 2021-22 season, on 23/11/2018. This is the first regional sponsorship agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 134561
• Published on 29/11/18 at 16:39
©  D.R.
eSports: Team Vitality raises €20m thanks to Indian entrepreneur Tej Kohli

Team Vitality, has raised €20m thanks to the Indian entrepreneur Tej Kohli, via his investment branch Rewired.gg, according to the French eSports team, on 26/11/2018. "After remarkable growth in 2018, this financial agreement will allow us to accelerate even further next year to nurture our…
Domain(s): Sponsors & Partners
• Category(ies): Finance, esport - gaming
• Article # 134434
• Published on 28/11/18 at 18:00
©  FC St. Pauli
FC St. Pauli: an "anti-fascist" shower gel will finance an initiative against the far right

Budni, a German network of pharmacies, is activating its partnership with FC St. Pauli (2.Bundesliga) via the creation of a shower gel "Anti-Fa - die wilde Frische der Straße" (Anti-Fa-the wild freshness of the street), according to the club, on 19/11/2018: "The 'Anti-Fa' (a pun between…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 134431
• Published on 28/11/18 at 15:45
©  D.R.
Ligue 1 Conforama: American Express (financial services) extends with PSG (2018-2021)

American Express, a US financial services company, has extended its partnership with Paris Saint-Germain (Ligue 1 Conforama) for three seasons, or the 2018-2021 cycle, according to the club, on 26/11/2018. The company will continue to operate at the "Conciergerie du Parc - American Express…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 134324
• Published on 27/11/18 at 16:45