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©  Zwift
Exclusive eSports: "Zwift compliments cycling in the outdoors, not something to replace it" (Eric Min, CEO)

"There is an opportunity for eSports as more people are open to the concept while there is a lack of racing. We've always looked to position Zwift as something that compliments cycling in the outdoors, not something to replace it. There is the opportunity for cycling eSports to slot into the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, esport - gaming
• Article # 182995
• Published on 14/05/20 at 15:09
©  D.R.
NBA: Wilson to succeed Spalding, official game ball supplier since 1983, from 2021-22

Wilson Sporting Goods Co, an American equipment manufacturer belonging to the Finnish group Amer Sports, will become the "official game ball" supplier of the National Basketball Association from the 2021-22 season, for the 75th anniversary of the NBA, according to the North American league on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 183188
• Published on 14/05/20 at 14:15
©  Sky Deutschland
Bundesliga: Borussia Dortmund - FC Schalke 04 first game back for the restart on 16/05/2020

The Ruhr derby, Borussia Dortmund - FC Schalke 04 (Matchday 26) on Saturday 16/05/2020 (kick-off at 15:30 CET) at the Signal Iduna Park (81,365 capacity) in Dortmund (GER), will be one of the first Bundesliga matches to be played after the suspension of the league due to the Covid-19 pandemic on…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 183117
• Published on 13/05/20 at 17:56
©  Wanda Sports Group
Wanda Sports Group: a turnover of €1.03bn, EBITDA of €167m and net loss of €273m in 2019

Wanda Sports Group has posted a turnover of €1.0301bn for the fiscal year 2019 and, "excluding the impact of reimbursement revenues", total revenues amounted to €996.6m, "an increase of 10% year-over-year," according to the subsidiary of the Chinese conglomerate Dalian Wanda Group (tourism…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Marketing - Communication
• Article # 182972
• Published on 13/05/20 at 12:10
©  Puma
Covid-19: quarterly results, stores reopening, footwear... equipment manufacturers are taking action

In the face of the Covid-19 pandemic, Puma posted a turnover of €1.29bn in the first quarter (Q1) of 2020 (January, February, March), down 1.3% compared to Q1 2019 (€1.32bn), according to the German group on 07/05/2020. Operating profit (EBIT) fell by 50.1% to €71.2m, versus to €142.5m in Q1 2019…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 182947
• Published on 12/05/20 at 15:45
©  D.R.
Belgium: BNP Paribas Fortis terminates its partnership with RSC Anderlecht after 39 years

BNP Paribas Fortis, the Belgian bank of the BNP Paribas Group, will terminate its partnership with Royal Sporting Club Anderlecht (Jupiler Pro League) at the end of 2019-20, one season before the initial agreement was due to expire (2020-21), announced the two parties on 04/05/2020. BNP…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 182829
• Published on 12/05/20 at 09:55
©  TM
Tennis: Reworld Media launches "Tennis Majors", a digital platform spearheaded by Serena Williams

The French media group Reworld Media has launched "Tennis Majors", a digital platform dedicated to tennis, spearheaded by the American champion Serena Williams and her coach Patrick Mouratoglou (FRA), announced Reworld Media on 29/04/2020. This new platform, available in English and French…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 182798
• Published on 11/05/20 at 13:30
©  D.R.
Covid-19: solidarity sale, shoe donations, video clips... equipment manufacturers are taking action

Joma has launched an operation entitled "Spanish National Team of Anonymous Athletes" which is aimed at "all those who, during the pandemic, have followed or started doing sports," announced the Spanish equipment manufacturer on 04/05/2020. "This initiative aims to equip all those practising…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Digital, …
• Article # 182526
• Published on 06/05/20 at 16:20
©  D.R.
England: Umbro succeeds Canterbury as equipment supplier of the Rugby Football Union (2020-2024)

Umbro, a brand of English origin belonging to the Iconix Brand Group (USA) since 2012, has become the equipment supplier of the Rugby Football Union (RFU) for four seasons (2020-2024) from 01/09/2020, announced the two parties on 05/05/2020. The partnership will cover all of England Rugby's…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 182381
• Published on 05/05/20 at 13:00
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 182104
• Published on 30/04/20 at 14:59