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©  D.R.
RCD Mallorca: collaboration with Content Stadium to "transform" the club's social media strategy

Content Stadium, a content creation platform for the sports industry, has teamed up with RCD Mallorca (LaLiga Santander) in order to "transform" the club's social media strategy and aim "to give fans the best experience possible," announced the Spanish club on 04/06/2020. "Becoming the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 185097
• Published on 08/06/20 at 16:00
©  D.R.
Ligue 1 Conforama: Veolia, "environmental partner" of Olympique Lyonnais for 2020-2022

Veolia, a French multinational company specialised in public services (water, waste, energy), has extended its partnership with Olympique Lyonnais (Ligue 1 Conforama) to become the club's "environmental partner" for two seasons from 2020-21 (2020-2022), announced the club on 04/06/2020, on the eve…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 184888
• Published on 08/06/20 at 10:55
©  D.R.
Ligue 1 Conforama: Le Coq Sportif extends as AS Saint-Étienne's equipment supplier for 2020-2025

Le Coq Sportif has extended as the official equipment supplier of AS Saint-Étienne (Ligue 1 Conforama) for a new five-season cycle from 2020-21 (2020-2025), announced the two parties on 04/06/2020. Le Coq Sportif will continue to benefit from the status of major partner, the first level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 184922
• Published on 05/06/20 at 15:40
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 184930
• Published on 05/06/20 at 13:55
©  D.R.
Covid-19: CroisiEurope will not extend its partnership with RC Strasbourg after 2019-20

CroisiEurope, an Alsace-based company specialised in river, sea and coastal cruises, will not be extending its partnership with RC Strasbourg Alsace after 2019-20, announced Marc Keller, president of the club, in the French sports daily L'Équipe on 04/06/2020. "The overwhelming majority (of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 184800
• Published on 05/06/20 at 11:19
©  Nike
Death of George Floyd: sports equipment manufacturers demand justice

Nike has posted a video on its social networks on 29/05/2020 entitled "For Once, Don't Do It", which states "For once, don't do it. Don't pretend there’s not a problem in America" in response to the death of George Floyd, the 46-year-old African-American who died from suffocation during his arrest…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 184770
• Published on 04/06/20 at 17:50
©  D.R.
Germany: Interwetten (betting) extends as a partner of TSG Hoffenheim and VfL Wolfsburg (2020-2023)

Interwetten, a Maltese sports betting and gambling operator, has extended its partnerships with VfL Wolfsburg and TSG 1899 Hoffenheim for three additional seasons from 2020-21 (2020-2023), according to the two Bundesliga clubs on 04/06/2020. Interwetten, a partner of TSG Hoffenheim since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 184824
• Published on 04/06/20 at 15:30
©  Uniqlo
Forbes: Roger Federer world's highest-paid athlete (€95.6m), ahead of C. Ronaldo and L. Messi

Tennis player Roger Federer is the world's highest-paid athlete with a total of $106.3m (€95.6m) in earnings between 01/06/2019 and 01/06/2020, according to the American magazine Forbes on 29/05/2020. The Swiss national is the first tennis player to take first place in this ranking since its…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 184627
• Published on 03/06/20 at 12:14
©  Girondins_Bistro Régent
Covid-19: Bistro Régent (restaurant chain) maintains its partnership with FC Girondins de Bordeaux

The restaurant chain Bistro Régent will remain a major partner and main shirt sponsor of FC Girondins de Bordeaux (Ligue 1 Conforama), according to the French club on 29/05/2020. "FC Girondins de Bordeaux and the Bistro Régent company have agreed to continue to apply the partnership contract…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 184520
• Published on 03/06/20 at 09:34
©  D.R.
Turkey: Beko (home appliances) main shirt sponsor of Besiktas JK for 2020-2022 (€2.76m/year)

Beko, a Turkish household appliances group, has extended its partnership with Besiktas JK (Süper Lig) and has become the Turkish club's main shirt sponsor for 2020-2022. The agreement is worth ₺21m (Turkish lira/€2.76m) per year, according to Turkish media reports. Beko succeeds Vodafone…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 184522
• Published on 02/06/20 at 14:30