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©  Guillaume Perret/M2A
Exclusive Merchandising: "Derivative products, one of the only links with clubs during Covid" (G. Valéry, M2A)

"Our activity has experienced a historic slowdown due to the absence of sports spectacles (due to the Covid-19 crisis). During this period, some online club shops did not stop operating. Derivative products were one of the only links with clubs during this period," said Geoffroy Valéry, president…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 186787
• Published on 29/06/20 at 09:50
©  UEFA
UEFA launches a tender for the licensing rights to 11 product categories for 2021-2024

UEFA has launched its call for tenders for the creation of its licensed branded products for its club competitions over the 2021-2024 cycle, announced the body on 23/06/2020. According to UEFA, "the (11) categories are: • Main watch (official licensed watch partner) • White label watch (no…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 186892
• Published on 26/06/20 at 15:40
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 186876
• Published on 26/06/20 at 14:05
©  D.R.
AS Roma: Qatar Airways, main shirt sponsor of the women's team and extends with the men's team

Qatar Airways, a Qatari airline company, has extended its partnership with AS Roma and become the main shirt sponsor of the senior women's team (Calcio Femminile Italiano, women's first division) until the end of the 2020-21 season, announced the club on 25/06/2020. The team did not have a shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 186838
• Published on 26/06/20 at 11:30
©  Sportfive x Supponor
Virtual advertising: three-year extension of the partnership between Sportfive and Supponor

Sportfive and Supponor, a company specialised in virtual advertising and live sports broadcasting solutions, are extending their partnership, which began in 2017, "by a further three years (2020-2023)," announced the sports marketing agency on 25/06/2020. The two entities "currently offer the only…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication, …
• Article # 186721
• Published on 25/06/20 at 16:06
©  D.R.
Spain: EA Sports (video games) retains the official license to LaLiga until 2029-30

The video game publisher EA Sports has retained the official license for LaLiga by extending its partnership for "the next 10 years" until the end of 2029-30, announced the subsidiary of Electronic Arts on 24/06/2020. As part of this agreement, which according to Spanish media is worth between…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, esport - gaming
• Article # 186686
• Published on 25/06/20 at 13:40
©  D.R.
SS Lazio: Frecciarossa (trains) sleeve sponsor, the club's first shirt sponsor since 30/06/2019

Frecciarossa, the high-speed train service of the Italian national railway company Ferrovie Dello Stato Italiane, has extended its partnership with Societa Sportiva Lazio (Serie A TIM) and become a sleeve sponsor of the club for the end of the 2019-20 season until the end of 2021-22, announced…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Essentials Sponsors & Partners
• Article # 186688
• Published on 25/06/20 at 11:30
©  D.R.
Serie A TIM: Edison Energia (EDF), sustainable energy partner of AS Roma from 2020-21

Edison Energia, an Italian company owned by EDF specialised in the production and supply of electricity and gas, has become the "official energy partner" of AS Roma (Serie A TIM) from 2020-21, announced the Roman club on 22/06/2020. Edison Energia has the status of official partner, the third…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 186501
• Published on 25/06/20 at 09:45
©  D.R.
LaLiga Santander: Joma (ESP) extends as equipment supplier of Villarreal CF from 2020-21

Joma will extend its agreement as the equipment supplier of Villarreal CF (LaLiga Santander) from 2020-21, announced both the Spanish brand and the club on 24/06/2020. The two entities have been linked since 2016-17 (€4m/season). Joma will continue to benefit from the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 186641
• Published on 24/06/20 at 16:54
©  D.R.
Premier League: Quorn (mycoprotein), "sustainable protein partner" of Liverpool FC

Quorn, a British company specialised in meat substitutes based on mycoprotein (single-cell/fungal protein), has become the "sustainable protein partner" of Liverpool FC (Premier League) from 2019-20 as part of a "multi-year" agreement, announced the Merseyside club on 23/06/2020. Quorn has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 186618
• Published on 24/06/20 at 15:20