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Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 185630
• Published on 12/06/20 at 16:40
©  CD Leganés
LaLiga Santander: Vitaldent (dental clinics) shorts sponsor of CD Leganés for the end of 2019-20

Vitaldent, a Spanish network of dental clinics, has become a partner and shorts sponsor of Club Deportivo Leganés (LaLiga Santander) for the end of the 2019-20 season, with an extension optional (for an unspecified period of time), announced the club on 10/06/2020. Vitaldent has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 185540
• Published on 12/06/20 at 10:55
©  Sportfive
SPORTFIVE: "An opportunity to reinforce where we've come from and where we plan to go" (S. Felsing)

"The acquisition via HIG presented itself as the perfect opportunity for this rebrand. Of course, the turn away from the Lagardère Group made a name change mandatory, however from an internal point, we have been already restructuring and adapting our company's strategy moving forward, before the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Agencies, Essentials Sponsors & Partners
• Article # 185440
• Published on 12/06/20 at 10:20
Coppa Italia: Coca-Cola (beverages) acquires naming rights for the 2020 final

The Coca-Cola Company, a US beverage manufacturer, has extended its agreement with Lega Serie A and acquired the naming rights to the 2019-20 Coppa Italia Cup final, announced the body on 11/06/2020. The 2019-20 "Coppa Italia Coca-Cola" final is scheduled on Wednesday 17/06/2020 at the Stadio…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 185499
• Published on 11/06/20 at 17:45
©  SS Lazio
Serie A TIM: Lazio, HQ Bet regional partner in Asia until 2022 + launch of WeChat and Weibo accounts

HQ Bet, a Chinese betting and entertainment company has become an official betting partner of Societa Sportiva Lazio (Serie A TIM) in Asia and a regional partner of the club in China "until 2022," announced the Italian club on 05/06/2020. Italian football clubs have been unauthorised to sign…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 185461
• Published on 11/06/20 at 15:30
©  Two Circles
Sports sponsorship: "We must adapt digitally" (C. Barouillet, Two Circles)

"To have a real and lasting impact, the change must be deeper: we need to change the offers for sports sponsorship. To be attractive, we must adopt and adapt to the fashions or ways of spending by brands on all available channels, especially digitally," said Clément Barouillet, senior consultant…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Betting, Agencies, …
• Article # 184070
• Published on 11/06/20 at 10:20
©  D.R.
Bundesliga: PreZero (waste management) extends naming rights to Hoffenheim's stadium until 2024-25

PreZero, a waste management company belonging to Schwarz Group (Lidl/Kaufland), has extended its naming rights to the PreZero Arena (30,150 capacity), the stadium of TSG 1899 Hoffenheim (Bundesliga) based in Sinsheim (GER) "until at least 30/06/2025," announced the German club on 10/06/2020…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 185351
• Published on 10/06/20 at 17:15
©  Club Atlético de Madrid
LaLiga Santander: Acronis (cyber security) becomes a partner of Club Atlético de Madrid

Acronis, a Swiss company specialised in computer storage and data protection, has become an official partner of Club Atlético de Madrid (LaLiga Santander) in order to help the club "protect sensitive data and optimize business operations," announced the Spanish club on 09/06/2020. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 185321
• Published on 10/06/20 at 13:30
©  D.R.
eSports: Kappa, equipment supplier of the Spanish organisation MAD Lions (LEC) from 2020

Kappa is reinforcing its presence in eSports and has become the official equipment supplier of MAD Lions from 2020, according the Spanish organisation whose League of Legends (LoL, Riot Games) team plays in the League of Legends European Championship (LEC), on 09/06/2020. This partnership covers…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, esport - gaming
• Article # 185315
• Published on 10/06/20 at 12:20
©  D.R.
Sponsorship: Ada Hegerberg (NOR, Olympique Lyonnais) joins Nike from Puma for 10 years (€1m/year)

Nike has become the new partner and equipment supplier for Norwegian footballer Ada Hegerberg (Olympique Lyonnais, D1 Arkema), announced the player on her social networks on 08/06/2020. Ada Hegerberg, the first women's Ballon d'Or winner in history (in 2018), is represented by the agency A&V…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 185290
• Published on 10/06/20 at 11:30