Sponsors & Partners: archives (page 333/935)

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©  FIFA

FIFA/Women's World Cup 2023: Visa becomes the body's "first-ever women's football partner"

Visa has extended its agreement with FIFA to become the "the first global FIFA women's football partner to come on board under the newly launched commercial partnership structure, which comes into effect in 2023," announced the body on 21/12/2021. "As the exclusive payment service for the FIFA…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 237520
• Published on
©  D.R.

FFF: Mondelēz International (confectionery) extends partnership and promotes its Milka brand

Mondelēz International, an American confectionery group (Oreo, Toblerone, Cadbury, Belin, Tuc, Milka...), has extended its partnership with the French Football Federation until 2024, announced the FFF on 20/12/2021. A partner of the Federation since 2013 via the Tuc brand, then Belin in 2018…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 237522
• Published on
©  OM

Olympique de Marseille: JBO (betting) extends as regional partner in Asia for 2021-22

JBO (Just Bet Online), a Vietnamese sports betting operator, has extended as a regional partner of Olympique de Marseille (Ligue 1 Uber Eats) in Asia from 2021-22, announced the French club on 20/12/2021. JBO became OM's first regional partner in Asia in 2020-21. "JBO continues its close…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 237481
• Published on
©  Dior

Ligue 1 Uber Eats: Kylian Mbappé (PSG) becomes an ambassador of Dior (clothing and perfume)

Christian Dior, a French luxury fashion house, has become a partner of French footballer Kylian Mbappé (22), announced the Paris Saint-Germain (Ligue 1 Uber Eats) player and the brand belonging to the LVMH group, on 17/12/2021. "I am delighted to announce that I am now officially part of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 237329
• Published on
©  Infosys

Tennis: Infosys (IT, IND) extends as a partner of the Australian Open for 2022-2026

Infosys, an Indian IT services company, has extended its partnership with the Australian Open Tennis Championships for five more editions (2022-2026), announced the Australian Grand Slam tournament on 16/12/2021. The 2022 edition of the competition will take place from 17 to 30/01/2022. As a…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 237327
• Published on
©  D.R.

We would have liked to tell you more (week of 17/12/2021)

• The socios (members) of FC Barcelona (LaLiga Santander) have been called to vote online regarding the revalued Espai Barça project (€1.5bn, +150%), on Sunday 19/12/2021. • Liverpool FC (Premier League), in partnership with AXA (insurance), will play a "legends' match" versus FC Barcelona at…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 237226
• Published on
©  Stade Rennais FC

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 237249
• Published on
©  PSG

Paris Saint-Germain: Big Cola & Volt (beverages, AJE Group) become regional partners in 19 countries

AJE Group, a Peruvian company specialised in beverages, has become a regional partner of Paris Saint-Germain (Ligue 1 Uber Eats) on three continents (Asia, Africa and South America) for three seasons (2021-2024), announced the club on 17/12/2021. As part of the agreement, AJE Group will promote…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 237207
• Published on
©  OM

Ligue 1 Uber Eats: Puma extends as equipment supplier of Olympique de Marseille until 2027-28

Puma France has extended as the official equipment supplier of Olympique de Marseille (Ligue 1 Uber Eats) for a further five seasons (2023-2028), announced the club and the German brand on 17/12/2021. The initial contract began in 2018-19 and runs until the end of the 2022-23 season for an…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Sporting Goods & Brands, …
• Article # 237197
• Published on
©  Real Betis Balompié

Real Betis Balompié: Herbalife Nutrition (USA), title sponsor of the club's esports section

Herbalife Nutrition, an American brand of nutritional products, has become an official supplier (third level) of Real Betis Balompié (LaLiga Santander) as well as the title sponsor of its esports section, which will now be known as "Herbalife Real Betis," announced the Spanish club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility, …
• Article # 237169
• Published on