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©  LaLiga
Spain: Socios.com becomes a "global fan engagement partner" of LaLiga from 2021-22

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become a "global fan engagement partner" (second level) of LaLiga from 2021-22, announced the Spanish professional league on 14/09/2021. Socios.com has 1.3 million users…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 228307
• Published on 15/09/21 at 11:00
©  Parimatch
Premier League: Parimatch (betting), partner of Aston Villa, Brighton & Hove Albion and Southampton

Parimatch, a sports betting operator of Ukrainian origin based in Limassol (Cyprus), has become an "official betting partner" (second level) of the Premier League clubs Aston Villa FC, Brighton & Hove Albion FC and Southampton FC, for three seasons (2021-2024), announced the Cypriot company on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 228149
• Published on 14/09/21 at 14:40
©  Valence CF
Valencia CF: Socios.com gives fans the chance to choose the message displayed on the club's shirts

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has activated its partnership with Valencia CF (LaLiga Santander) and is offering fans the opportunity to choose the message that will be displayed on the club's shirts…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 228192
• Published on 14/09/21 at 14:00
©  Olympique Lyonnais
Merchandising: an average of 271 products sold by each of the 20 Ligue 1 Uber Eats clubs in 2021-22

On average, Ligue 1 Uber Eats clubs sell 271 products in their shops, according to Licensing For Growth, an agency specialised in licensing and merchandising for sport and entertainment, which presented a study on the merchandising of Ligue 1 clubs on 13/09/2021. 16 of the 20 Ligue 1 clubs are…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 228100
• Published on 13/09/21 at 14:00
©  Vinci
Exclusive Vinci Cup: "Making the competition mixed seemed to us to be a strong signal" (P. Coppey, Vinci)

"In view of the common challenges of Vinci and Paris FC (Ligue 2 BKT), transforming the Vinci Cup into a mixed competition seemed to us to be a strong signal. In the Vinci group, we have a very proactive policy in this area, to promote diversity and equal opportunities, and to increase the number…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 227903
• Published on 13/09/21 at 12:00
©  Lega Serie A
Italy: EA Sports (video games), title sponsor of the Supercoppa Italiana from 2022-23

EA Sports, an American video game publisher belonging to the Electronic Arts group, has acquired the naming rights to the Supercoppa Italiana from the 2022-23 season, according to the Lega Serie A, the competition's organising body, on 10/09/2021. The competition will be known as the "EA Sports…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 228076
• Published on 13/09/21 at 11:15
©  Aston Martin Cognizant F1 Team
Formula 1: Aston Martin promotes the 25th James Bond film "No Time To Die" on its cars

Aston Martin Cognizant F1 Team will replace its brand logo on its single-seater cars with "007", the number of the fictional character James Bond created by Ian Fleming, for the 2021 Italian Grand Prix weekend from 09 to 12/09/2021, according to the racing team on 09/09/2021. The British…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Social Networks
• Article # 227968
• Published on 10/09/21 at 16:40
©  Atalanta BC
Serie A TIM: RadiciGroup (chemicals), sleeve sponsor of Atalanta BC for the Champions League

RadiciGroup, an Italian chemical group based in Bergamo (ITA), has extended its partnership with Atalanta BC (Serie A TIM) and will feature as a sleeve sponsor for 2021-22 Champions League matches, announced the club on 09/09/2021. UEFA is authorising sleeve sponsorship for the first time from the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 227986
• Published on 10/09/21 at 16:00
©  RCD Espanyol
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 227999
• Published on 10/09/21 at 15:20
©  D.R.
Paris Saint-Germain: Crypto.com to pay part of its partnership in cryptocurrency

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform with 10 million active accounts, is to become the "official cryptocurrency platform" of Paris Saint-Germain (Ligue 1 Uber Eats) from the 2021-22 season, according to the French club on 10/09/2021. The value of this multi-year…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 227959
• Published on 10/09/21 at 14:00