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©  Camden
Arsenal FC: Camden Town Brewery accompanies 2021-22 away shirt release with a yellow beer can

London-based beer brand Camden Town Brewery has activated its partnership with Arsenal FC (Premier League) and launched a limited edition yellow beer can to accompany the release of the club's 2021-22 away shirt and to commemorate 50 years of winning the English championship and Emirates FA Cup…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 217833
• Published on 18/05/21 at 11:40
©  Uber Eats
Olympique de Marseille: Uber Eats is giving away new 2021-22 home shirts, NFTs and pizza

Uber Eats has activated its partnership with Olympique de Marseille (Ligue 1 Uber Eats) and launched the "Supplément Marseille" ("Extra Marseille") operation to mark the release of the club's 2021-22 home shirt, announced the home meal delivery application on 17/05/2021. The "Supplément…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 217780
• Published on 17/05/21 at 17:00
©  PSG
Paris Saint-Germain: Jordan Brand replaces Nike on the home shirt for the 2021-22 season

Jordan Brand, owned by the American equipment manufacturer Nike, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and launched the club's home shirt for the 2021-22 season, announced the Parisian club on 14/05/2021. The Jordan Brand logo will replace that of Nike on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 217583
• Published on 17/05/21 at 15:40
©  D.R.
Manchester United FC: Hua Ti Hui (HTH) succeeds Yabo Sports as betting partner from 2020-21

Hua Ti Hui (HTH), a Philippines-based sports betting operator, has become an official partner of Manchester United FC (Premier League) from 2020-21, following displays on the club's website and on signage at Old Trafford for the Manchester United - Liverpool FC game (2-4, Matchday 35 of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 217720
• Published on 17/05/21 at 14:20
©  Rugby Australia
Rugby: Cadbury (confectionery), main jersey sponsor of Rugby Australia (2021-2025)

Cadbury, a chocolate bar brand belonging to the American confectionery company Mondelēz International (Oreo, Toblerone, etc.), has become a principal partner of Rugby Australia and will appear as the main jersey sponsor of the Wallabies (senior men's team) for five years (2021-2025), announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 217677
• Published on 17/05/21 at 13:20
©  Socios.com
Football: Socios.com and Bitci.com launch Fan Tokens for Argentina and Spain with the AFA and RFEF

Bitci.com and Socios.com, Turkish and Maltese cryptocurrency operators respectively, have partnered with the AFA and RFEF to generate the first dedicated Fan Tokens for national teams following agreements signed with the Argentine and Spanish Federations on 10/05/2021. As part of these…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 217676
• Published on 17/05/21 at 11:00
©  FIGC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 217621
• Published on 14/05/21 at 17:00
©  Lega Serie A
Coppa Italia: TIMVision (telecoms) acquires naming rights for the 2021 final

Telecom Italia (TIM), an Italian telecommunications operator, has extended its partnership with the Lega Serie A and will once again be the title sponsor of the Coppa Italia final in 2021, announced the body on 13/05/2021. The competition did not have a title sponsor in 2020-21. The final will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 217611
• Published on 14/05/21 at 16:00
©  NYCFC
New York City FC (MLS): Mastercard offers its sponsorship space to a family business in the Bronx

Mastercard, an American group specialised in payment solutions, has activated its partnership with New York City FC (MLS ) and is offering its sponsorship exposure to Sol Cacao, a family business based in the Bronx district (New York City, USA), for the entire 2021 season, announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 217556
• Published on 14/05/21 at 13:20
©  Gérard Pierlovisi - AC Ajaccio
Ligue 2 BKT: AC Ajaccio to use Instagram post as main shirt sponsor for last match of 2020-21

AC Ajaccio (Ligue 2 BKT) will display the visual of an Instagram post as its main shirt sponsor for the club's last match of the 2020-21 season (Matchday 38) as part of an operation led by the Corsican communication agency AM Digital, according to the two parties on social media on…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 217464
• Published on 12/05/21 at 16:50