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©  Infront
Infront: Christopher Axer (head of sales at FIFA) named director of central sales from 01/10/2021

Christopher Axer (GER), current head of sales at FIFA, has been appointed as Infront's director of central sales for the ProSports division, based at the marketing company's headquarters in Zug (SUI), and will take up his post from 01/10/2021, announced Infront on 09/08/2021. Axer has spent…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Legal, Marketing - Communication
• Article # 225634
• Published on 09/08/21 at 16:30
©  Manchester United FC
Sponsorship: major changes among Premier League clubs for the 2021-22 season

The 2021-22 Premier League season begins this Friday, 13/09/2021, with promoted side Brentford FC versus Arsenal FC at the Brentford Community Stadium (17,250 capacity). 65 sponsorship deals have been signed and take effect from the 2021-22 season (as of 09/08/2021), compared to 142 deals for the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 225627
• Published on 09/08/21 at 15:40
©  Chelsea FC
Premier League: Parimatch (betting), official partner of Chelsea FC for 3 seasons (2021-2024)

Parimatch, a sports betting operator of Ukrainian origin based in Limassol (Cyprus), has become an official partner of Chelsea FC (Premier League) for three seasons (2021-2024), announced the London club on 09/09/2021. "Parimatch will use Chelsea's bold and ambitious brand and will utilise a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225626
• Published on 09/08/21 at 14:45
©  FC Nantes
Ligue 1 Uber Eats: Synergie (HR) extends as main shirt sponsor of FC Nantes for 2021-2023

Synergie, a French human resources management company, has extended as main shirt sponsor of FC Nantes (Ligue 1 Uber Eats) from 2021-22, announced the club on 05/08/2021. In 2020-21, Synergie paid €1.5m to the Nantes (FRA) club. "Our main sponsor Synergie has just resigned for two years…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225557
• Published on 09/08/21 at 10:20
©  AC Milan
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 225589
• Published on 06/08/21 at 17:00
©  D.R.
LaLiga Santander: Naga (trading), main shirt sponsor of Sevilla FC for 2021-22

Naga, a Cypriot trading and payments platform (including cryptocurrency) listed on the Frankfurt Stock Exchange (GER), has become the main shirt sponsor of Sevilla FC (LaLiga Santander) as part of multi-year agreement from the 2021-22 season, announced the Spanish club on 05/08/2021. "It is a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 225580
• Published on 06/08/21 at 16:30
©  AFTV 1. FC Union Berlin
Bundesliga: Comedy Central (TV), sleeve sponsor of 1.FC Union Berlin for the DFB-Pokal and UECL

Comedy Central, a German free-TV channel belonging to the american multinational mass media and entertainment conglomerate ViacomCBS, has become a partner of 1. FC Union Berlin (Bundesliga) for the 2021-22 season, announced the club on 05/08/2021. As part of the agreement, Comedy Central will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Media
• Article # 225521
• Published on 06/08/21 at 15:40
©  Tottenham Hotspur FC
Premier League: Getir (meal delivery service), global partner of Tottenham Hotspur (2021-2024)

Getir, a Turkish meal delivery application, has become a partner of Tottenham Hotspur FC (Premier League) from 2021-22 as part of a three-year agreement until 2023-24, announced the London (ENG) club on 06/08/2021. Getir ("bring" in Turkish), has the status of global partner, the first level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225566
• Published on 06/08/21 at 15:20
©  ASM
AS Monaco: TheCorner.com (e-commerce) "official fashion retail partner" for 2021-2024

TheCorner.com, an Italian shop specialised in luxury online sales, has become the "official fashion retail partner" of AS Monaco FC (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 05/08/2021. TheCorner.com has the status of official supplier the fourth level in AS…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 225558
• Published on 06/08/21 at 15:00
©  Free
Free: promotion of the "Free Ligue 1" application through partnerships with 12 top flight clubs

Free, a French telecommunications operator that broadcasts Ligue 1 Uber Eats over the 2020-2024 cycle (digital lot, see below), has become a partner of FC Nantes, AS Saint-Étienne and Angers SCO from 2021-22, announced the three top flight clubs on 04 and 05/08/2021. These agreements, the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 225524
• Published on 06/08/21 at 12:20