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©  Everton FC
Premier League: Sokin (payment solutions), official partner of Everton FC from 2021

Sokin, a London-based company specialised in payment solutions, has become the "official global payments partner" of Everton FC (Premier League) from 2021, as part of a "multi-year" agreement, announced the English club on 11/05/2021. Sokin has the status of official partner, the second level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance
• Article # 217470
• Published on 12/05/21 at 16:20
©  Hotels.com
Champions League: Hotels.com offers special "Do not disturb" suites for the final

Hotels.com, an online hotel booking platform owned by Expedia Group, has activated its partnership with UEFA and is offering football fans "Do Not Disturb" suites in nine hotels throughout Europe to coincide with the Champions League final between Manchester City FC and Chelsea FC on Saturday…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 217423
• Published on 12/05/21 at 15:40
©  Accor
Accor: Havas Sports delivers a music-based activation with PSG captain Marquinhos

Accor, via its ALL (Accor Live Limitless) lifestyle programme, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) by unveiling the first episode of the "Limitless Challenges", which offer three subscribers to the ALL loyalty programme the opportunity to challenge a PSG…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 217218
• Published on 11/05/21 at 17:00
©  Genius Sports x Second Spectrum
Genius Sports: acquisition of Second Spectrum (statistics) for $200m and FanHub (games)

Genius Sports has acquired the statistics company Second Spectrum for $200m (€164m), according to the UK-based company, which provides data management, video streaming and integrity services (around sports betting), on 06/05/2021. "The purchase price will be paid at closing in cash and shares…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 217282
• Published on 11/05/21 at 13:20
©  RC Lens
Ligue 1 Uber Eats: Auchan celebrates 60th anniversary by featuring special logo on RC Lens' shirts

Auchan activated its partnership with RC Lens (Ligue 1 Uber Eats) and celebrated the 60th anniversary of the French supermarket chain by replacing the traditional "Auchan" logo with the words "60 years" on the club's shirts for the RC Lens - LOSC Lille game (0-3, Matchday 36 of the Ligue 1 Uber…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 217135
• Published on 10/05/21 at 14:00
©  Formula One Group
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (May 2021)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2021 Formula 1 World Championship. From this 2021 season, which began on the weekend of 26/03/2021 with the Bahrain Grand…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 216508
• Published on 10/05/21 at 13:00
©  Premier League
Premier League: partnership with Oracle to provide innovative statistics during match broadcasts

Oracle, an American company specialised in cloud computing solutions, has become the official cloud partner of the Premier League and "will present advanced player-performance data and statistics during global broadcast coverage, and across the Premier League’s social channels" from the 2021-22…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 217036
• Published on 07/05/21 at 16:00
©  West Ham United FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 217034
• Published on 07/05/21 at 15:20
©  D.R.
Premier League: Verizon (telecoms), regional partner of Manchester City FC in the USA, from 2021

Verizon, an American telecommunications company, has become a regional partner of Manchester City FC (Premier League) in the United States from 2021, announced the English club on 06/05/2021. The new partnership is Verizon's first with a Premier League club. Verizon has the status of regional…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners
• Article # 216954
• Published on 07/05/21 at 12:20
©  Panini
Euro 2020: Panini celebrates 60th anniversary by presenting the competition's official sticker album

Panini, an Italian manufacturer of collectible cards and stickers, which is celebrating its 60th anniversary in 2021, has launched the official Euro 2020 album on 03/05/2021. This is the 11th Panini album dedicated to the Euro (the first was launched for the 1980 edition of the competition)…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 216913
• Published on 07/05/21 at 11:40