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©  Red Bull Racing
esports: hummel, equipment supplier of Red Bull Racing Esports from 2021

hummel, a Danish group, has become the official equipment supplier of Red Bull Racing Esports from 2021, announced the esports section of the Formula One team on 18/03/2021. Since 2018, Red Bull Racing Esports has taken part in the F1 Esports Series, an esports competition organised by Formula One…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, esport - gaming
• Article # 211978
• Published on 19/03/21 at 12:45
©  D.R.
AC Milan: Avis (car rentals) extends as a partner and commits to "green and zero-emissions mobility"

Avis Italia, the Italian subsidiary of the American car rentals group Avis Budget, has extended as an official partner (fourth level) of AC Milan from the 2020-21 season, announced the Italian club on 17/03/2021. Avis will continue to display its logo on at the San Siro (78,328 capacity). "AC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 211781
• Published on 18/03/21 at 11:20
©  Decathlon
Decathlon: a turnover of €11.4bn (-6%) in 2020, including €3bn in France with Alltricks

Decathlon has posted a turnover of €11.4bn in 2020, a year marked by the Covid pandemic (stores closed for an average of three months), down 6% at constant perimeter compared to 2019 (€12.4bn), according to the French sporting goods design, production and distribution group on 15/03/2021. In…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Finance, …
• Article # 211591
• Published on 18/03/21 at 10:39
©  LA2028
Los Angeles 2028: Comcast (media), 2nd founding partner of the Olympic Games after Delta Air Lines

Comcast, a US media conglomerate and cable operator, has become the second "founding partner" of the Los Angeles 2028 Olympic and Paralympic Games, announced LA28, organiser of the Games on 15/03/2021. These Olympic Games will be held in California (USA) from 21/07 to 06/08/2028. "As a…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Social Responsibility
• Article # 211593
• Published on 17/03/21 at 12:54
©  Formula One Group
Formula 1: DHL (GER) extends as "official logistics partner” from 2021

Deutsche Post DHL Group, the German express delivery and logistics group, has extended as global partner of Formula One Group from 2021 as part of a multi-year agreement, announced the body on 15/03/2021. DHL has been the "official logistics partner" of the Formula One World Championship since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 211417
• Published on 17/03/21 at 09:40
©  D.R.
SL Benfica: WME Sports put in charge of finding title sponsors for the stadium and youth academy

WME Sports, the sports branch of the WME agency, which is owned by Endeavor, has signed an exclusive commercial partnership with SL Benfica (Liga NOS), in order to conduct the search for title sponsors for two of the club's major facilities: its stadium, the "Estádio do Sport Lisboa e Benfica…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Stadiums
• Article # 211574
• Published on 16/03/21 at 16:45
©  AS Roma
Serie A TIM: LeoVegas.News becomes AS Roma's "online infotainment partner" for 2020-2022

LeoVegas.News, a Swedish sports news platform, has become a partner of AS Roma (Serie A TIM) for one and a half seasons (2020-2022), announced the club on 15/03/2021. As part of the agreement LeoVegas will be AS Roma's "online infotainment partner". LeoVegas has the status of official partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 211569
• Published on 16/03/21 at 16:14
©  NBA
Basketball: limited edition Oreo Cookies (Mondelēz International) featuring six NBA franchises

Mondelēz International, an American confectionery manufacturer (Oreo, Toblerone, Cadbury, Milka...), has become a partner of the NBA, WNBA and USA Basketball (American federation) as part of a marketing and licensing agreement from 2020-21, announced the National Basketball Association on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 211341
• Published on 15/03/21 at 16:29
©  Red Bull Racing
Sponsorship: Therabody (wellness), partner of AC Milan (Serie A TIM) and Red Bull Racing (F1)

Therabody, an American company specialised in percussive massage equipment and wellness programmes, has become an official partner (fourth level) of AC Milan (Serie A TIM) from 2020-21 as part of a "multi-year partnership," announced the club on 12/03/2021. "As AC Milan's new official recovery…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 211324
• Published on 15/03/21 at 11:19
©  Pirelli
Formula 1: Pirelli (tyres) extends as exclusive supplier until 2024

The Italian tyre brand Pirelli has extended its role as Formula One's exclusive tyre supplier for an additional season, until 2024, announced the brand on 05/03/2021. "The most recent tyre tender from the FIA and Formula 1 back in 2018 was for the supply of a 13-inch tyre during the 2020…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 210778
• Published on 12/03/21 at 12:59