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©  FIGC
Italy: TIMvision (Telecom Italia), title sponsor and broadcaster of the Women's league (2021-2023)

Telecom Italia (TIM) has extended its agreement with FIGC and will continue to hold the naming rights to the Italian Women's Championship (Serie A TIMvision), Women's Cup (Coppa Italia TIMvision) and Women's Supercup (Supercoppa TIMvision) for a further two seasons (2021-2023), announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Media
• Article # 225398
• Published on 04/08/21 at 16:40
©  Socios.com
Premier League: Everton FC to launch a Fan Token in partnership with Socios.com (cryptocurrency)

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become an official partner (second level) of Everton FC (Premier League) from 2021-22, announced the club on 03/08/2021. As part of the agreement, the Malta-based company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 225382
• Published on 04/08/21 at 16:00
©  Healthpoint
Premier League: Healthpoint (medical centre, UAE) renews as regional partner of Manchester City

Healthpoint, a specialised medical centre for athletes based in Abu Dhabi (UAE), has renewed as a "regional health care partner" of Manchester City FC (Premier League) for a third term (two years), announced the English club on 02/08/2021. The initial agreement between the two entities was signed…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 225338
• Published on 04/08/21 at 11:00
©  FC Lorient
Ligue 1 Uber Eats: Breizh Cola (beverages) extends as pocket sponsor of FC Lorient (2021-2024)

Breizh Cola, brand of drinks of the company Phare Ouest, extends as left pocket sponsor of FC Lorient (Ligue 1 Uber Eats) for three additional seasons (2021-2024), announces the Breton club on 03/08/2021. Breizh Cola continues to benefit from the status of "official sponsor", ie the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225328
• Published on 03/08/21 at 17:40
©  Burnley FC
Premier League: Pulseroll (recovery technology), official partner of Burnley FC for 2021-22

Pulseroll, a British muscle recovery brand, has become the official "muscle recovery technology partner" of Burnley FC (Premier League) for the 2021-22 season, announced the club on 03/08/2021. "The partnership will see Pulseroll provide the club with their range of vibrating foam rollers and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225318
• Published on 03/08/21 at 17:00
©  D.R.
Serie A TIM: Crypto.com, first partner of VAR and Goal-Line Technology in the European Top 5

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform, is to become the first "technology partner" for VAR and Goal-Line Technology (GLT) in the Serie A TIM from 2021-22, announced the Lega Serie A at its general assembly on 02/08/2021. The Serie A TIM thus becomes the first European…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 225305
• Published on 03/08/21 at 15:30
©  AS Monaco FC
2021-22 Ligue 1 Uber Eats: Kappa and adidas, the most represented equipment suppliers as in 2020-21

With just a few days to go before the start of the 2021-22 Ligue 1 Uber Eats season, Kappa and adidas are the most represented equipment suppliers in the French championship, with four clubs each under contract (as of 03/08/2021). The two brands had dethroned Puma in 2020-21, while the German…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 225277
• Published on 03/08/21 at 14:00
©  Wolverhampton Wanderers FC
Premier League: YO·GYM (CHN), regional fitness partner of Wolverhampton Wanderers FC from 2021-22

YO·GYM, a sports and fitness facility based in Shenzhen (Guangdong province, China), has become the official "regional fitness partner" (first level) of Wolverhampton Wanderers FC (Premier League) from the 2021-22 season, announced the club on 02/08/2021. With this new agreement, staff at the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 225256
• Published on 03/08/21 at 12:30
©  OGC Nice
OGC Nice: Ineos Hygienics (disinfectants) succeeds Belstaff as sleeve sponsor for 2021-22

Ineos Hygienics, brand of hand sanitizer from the Ineos group (chemicals), owner of OGC Nice (Ligue 1 Uber Eats), has extended its partnership with the club and has become its new sleeve sponsor for the 2021-22 season, announced OGC Nice on 31/07/2021. Ineos Hygienics, which had become the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225223
• Published on 03/08/21 at 10:20
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 225238
• Published on 02/08/21 at 17:20