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©  Bruin Sports Capital x TGI Sport
Bruin Sports Capital becomes a co-owner of TGI Sport (technology, media and marketing)

Bruin Sports Capital (Bruin) has entered into an agreement with Quadrant Private Equity to become a co-owner of TGI Sport (TGI), a multi-discipline sports infrastructure, technology and media rights company specialised in sports, according to the US investment fund on 22/03/2021. "The deal…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 212325
• Published on 23/03/21 at 16:49

©  Ingo Cordes / SAP
Exclusive SAP: "If a decision maker sees how our software is used in sports, it can benefit them" (L. Lamade)

"If a decision maker sees how our software is used in sports, they can find the benefits for their own organisation. For instance, if SAP can track players on the football pitch or boats, it could track a customer in a store and provide insights of their habits to a retailer," said Lars Lamade…

Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Essentials Sponsors & Partners, …
• Article # 211930
• Published on 23/03/21 at 16:04

©  Socios.com
Premier League: Manchester City launch a Fan Token in partnership with Socios.com (cryptocurrency)

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become a partner of Manchester City FC (Premier League) from 2020-21, announced the club on 19/03/2021. Socios.com has been granted the status of global partner, the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 212284
• Published on 23/03/21 at 15:20

©  West Brom
West Bromwich Albion FC: Ideal Heating extends as main shirt sponsor (2021-2024)

Ideal Heating, the UK heating company owned by Groupe Atlantic, has extended as the main shirt sponsor of West Bromwich Albion FC (Premier League) for a further three seasons (2021-2024), announced the club on 22/03/2021. "The UK's largest heating firm became Baggies sponsors in 2018 and the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 212236
• Published on 23/03/21 at 10:09

©  UEFA
UEFA: Just Eat Takeaway.com, partner of 11 competitions, including the Champions League (2021-2024)

Just Eat Takeaway.com, a Dutch meal delivery company, has extended its partnership with UEFA and become a partner of the Champions League, Europa League and Europa Conference League for three seasons (2021-2024), announced the body on 22/03/2021. Takeaway.com has been the "official food delivery…

Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 212191
• Published on 22/03/21 at 16:40

©  OL
Ligue 1 Uber Eats: AliExpress (e-commerce), sleeve sponsor of Olympique Lyonnais in 2020-21

AliExpress, an e-commerce platform belonging to the Chinese group Alibaba Group Holding Limited, has become a major partner and sleeve sponsor of Olympique Lyonnais (Ligue 1 Uber Eats) for the remainder of the 2020-21 season (nine matches), announced the French club on 20/03/2021. "By getting…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 212132
• Published on 22/03/21 at 15:23

News Tank: website redesigned to make access to daily content even more user-friendly

This Monday 22/03/2021, we are pleased to present the redesigned News Tank Football website. Our renovated website aims to make access to daily content even more user-friendly.

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Authorities, Essentials Clubs, …
• Article # 212128
• Published on 22/03/21 at 13:29

©  D.R.
Manchester United FC: TeamViewer (software) succeeds Chevrolet for 2021-2026 (£47m/season)

TeamViewer GmbH, a German company specialised in remote computer management software, is to become a major partner and main shirt sponsor of Manchester United FC (Premier League) from 2021-22 in a deal set to last five seasons (2021-2026), announced the English club on 19/03/2021. The value of…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Essentials Sponsors & Partners
• Article # 212082
• Published on 22/03/21 at 10:12

News Tank: website maintenance from 22:00 on Friday 19/03 to midnight (CET) on Sunday 21/03/2021

News Tank is renovating its website to make access to information even more user-friendly. After months of work, the new website will be launched very soon, which requires the closing of the website this weekend from 22:00 CET on Friday 19/03 until midnight CET on Sunday 21/03/2021. We…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 212010
• Published on 19/03/21 at 16:39

©  Manchester City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 211422
• Published on 19/03/21 at 14:50

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