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©  D.R.
Serie A TIM: Ganten Water (mineral water) extends as a partner of Juventus FC (2020-2023)

Ganten Water, a Chinese mineral water brand, has extended its official partnership with Juventus FC (Serie A TIM) for three additional seasons (2020-2023), announced the club on 16/12/2019. Ganten has been a partner of the Turin club since 13/06/2017 (2017-2020 cycle). The Chinese brand will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 170677
• Published on 17/12/19 at 10:24
©  Lagardère Sports
Lagardère Sports: US investment fund H.I.G. Capital offers to buy 75% of the agency

Lagardère has received an offer from the US investment fund H.I.G. Capital to purchase 75% of the sports marketing agency Lagardère Sports, according to the publishing, production, broadcasting and content distribution group on 12/16/2019. "This planned disposal values Lagardère Sports at…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 170644
• Published on 17/12/19 at 09:39
©  Global Sports Week
Agencies: EGG Sports in charge of organizing the Global Sports Week (05 to 07/02/2020)

EGG Sports has been appointed the agency in charge of the "operational realization" of the Global Sports Week Paris, indicated EGG, an events company, on 12/12/2019. The professional event bringing together the top actors in the sports economy will take place from Wednesday 05 to Friday 07/02/2020…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 170519
• Published on 16/12/19 at 12:59
©  D.R.
CAF: Lagardère launches "emergency arbitration procedeedings aimed at keeping the contract in force"

"Following the decision by CAF to unilaterally cancel its agency agreement with Lagardère Sports, Lagardère, in accordance with the contractual provisions, initiated emergency arbitration proceedings - aimed at keeping the contract in force pending the arbitration on merits - before the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Legal, …
• Article # 170559
• Published on 16/12/19 at 12:20
©  D.R.
Serie A TIM: eCooltra (electric scooters), sustainable mobility partner of AS Roma (2019-2021)

eCooltra, an electric scooter hire application (from the Spanish group Cooltra Group), has become an official partner of AS Roma (Serie A TIM) for two seasons (2019-2021), announced the club on 13/12/2019. eCooltra has the status of official supplier, the fifth level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 170515
• Published on 16/12/19 at 10:39
©  D.R.
Fortuna Düsseldorf: club to take over commercial and marketing operations from Infront from 2020-21

Fortuna Düsseldorf (Bundesliga) will take over the management of its commercial and marketing operations from 2020-21, including sponsorship, advertising at home matches and hospitality, according to the German club on 05/12/2019. "Having successfully worked with Infront in the marketing field…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs
• Article # 170362
• Published on 16/12/19 at 09:40
©  Limonta Sport
Serie A TIM: Limonta Sport (artificial turf) official supplier of Udinese for 2 years (2019-2021)

Limonta Sport, an Italian company specialised in the construction of artificial and hybrid sports pitches, has become a partner of Udinese Calcio (Serie A TIM) for two seasons (2019-2021), announced the club on 11/12/2019. Limonta Sport has the status of official supplier, the eleventh level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 170471
• Published on 13/12/19 at 15:20
©  FC Barcelona
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 170458
• Published on 13/12/19 at 14:14
©  D.R.
LaLiga Santander: Konami (publisher, JPN) becomes an official partner of RCD Mallorca for 2019-20

Konami, the Japanese publisher of the eFootball Pro PES 2020 video game, has become the "official football video game partner" of RCD Mallorca (LaLiga Santander) for 2019-20, announced the club on 12/12/2019. Konami has the status of official partner, the second level in the Spanish club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 170425
• Published on 13/12/19 at 11:44
©  FC Barcelona
LaLiga Santander: Banco BMG (bank), regional partner of FC Barcelona in Brazil for 2019-2022

Banco BMG, a Brazilian company encompassing a conglomerate of banks, has become a regional partner of FC Barcelona (LaLiga Santander) in Brazil for three seasons (2019-2022), announced the club on 11/12/2019. Banco BMG has the status of regional partner, the fourth level in the Catalan club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 170301
• Published on 12/12/19 at 15:39