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Serie A TIM: LingLong Tire (tyres) extends as a partner of Juventus FC (2019-2022)

LingLong Tire, a Chinese tyre manufacturer, has extended as the "official global tyre partner" of Juventus FC (Serie A TIM) for three additional seasons (2019-2022), announced the club on 18/11/2019. LingLong Tire has been a partner of the Turin (ITA) club since 01/02/2018. The Chinese tyre…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 168124
• Published on 18/11/19 at 13:34
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 168024
• Published on 15/11/19 at 15:19
©  FCA
Bundesliga: Lotto Bayern (lottery) extends as an exclusive partner of FC Augsburg (2019-2021)

The German lottery company Lotto Bayern, has extended as a partner of FC Augsburg 1907 (Bundesliga) for two seasons (2019-2021), announced the club on 14/11/2019. Lotto Bayern has the status of exclusive partner, the third level in the German club's sponsorship hierarchy. The company, owned by…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 167982
• Published on 15/11/19 at 12:24
©  D.R.
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (November 2019)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2019 Formula 1 World Championship. Sebastian Vettel (GER) and Kimi Räikkönen (FIN) do not have an official account on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 167446
• Published on 14/11/19 at 17:20
©  RBB
LaLiga Santander: Concesur and Fervial (car dealerships) partners of Real Betis for 2019-2022

The car dealerships Concesur and Fervial, official distributors of the German car manufacturer Mercedes-Benz, have become official partners of Real Betis Balompié (LaLiga Santander) for three seasons (2019-2022), announced the club on 08/11/2019. Both dealers benefit from the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 167855
• Published on 14/11/19 at 16:39
©  FIGC
Italy: TeamSystem becomes a digital premium partner of the Italian Federation from 2019-20

TeamSystem, an Italian company specialised in digital solutions for companies and professionals, has become a "digital premium partner" of the Federazione Italiana Giuoco Calcio (FIGC) from 2019-20, announced the Italian body on 11/11/2019. TeamSystem has premium partner status, the third…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 167854
• Published on 14/11/19 at 15:54
©  Club Atlético de Madrid
Atlético de Madrid: Ria Money Transfer back shirt sponsor for the next 4 years (until 2023)

Ria Money Transfer, an international money transfer operator and subsidiary of the US payment solutions company Euronet WorldWide, has become a back shirt sponsor of Club Atlético de Madrid (LaLiga Santander), as part of a "four-year agreement (until 2023)," announced the Spanish club, who…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 167797
• Published on 13/11/19 at 16:46
©  UEFA
UEFA: Heineken extends as a partner of the Champions League and becomes a sponsor of Euro 2020

The Dutch beer producer Heineken has renewed and extended its partnership with UEFA as a partner of the Champions League for three additional seasons (2021-2024) and as a new partner of Euro 2020, announced the organising body of the two European competitions on 13/11/2019. The agreement also…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Essentials Sponsors & Partners
• Article # 167774
• Published on 13/11/19 at 15:55
©  D.R.
RFEF: adidas extends as equipment supplier of the Spanish national teams until 2030 (media)

adidas has extended as a partner of the Real Federacion Espanola de Futbol (RFEF) and as an equipment supplier for the Spanish national teams for an additional four seasons (2027-2030), according to Spanish media on 11/11/2019. To mark the occasion, the German brand presented Spain's home kits for…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 167692
• Published on 13/11/19 at 13:39
©  D.R.
Paris Saint-Germain: sponsorship revenue up 59% to €149.7m in 2018-19

Paris Saint-Germain (Ligue 1 Conforama) posted sponsorship revenue of €149.7m in the 2018-19 season, up 59% compared to 2017-18 (€94.1m), according to the club's 2018-19 Activity Report published on 05/11/2019. "With the arrival of ALL (Accor Live Limitless) and a historic new contract with…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Sporting Goods & Brands, …
• Article # 167555
• Published on 12/11/19 at 13:44